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Years ago, I created this PowerPoint presentation and added some of my cartoons - to teach a special workshop on blogging.

Years ago, I created this PowerPoint presentation and added some of my cartoons - to teach a special workshop on blogging.

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3 Hot Tips ... back then Presentation Transcript

  • 1. The following PowerPoint Presentation is one that I did several years ago when I was still in the web design business. Blogs were new on the scene … After providing part time IT support for panicky clients who had been hijacked by their computers, and at the same time, introducing them to new technologies … I finally gave up and decided that I should stick with drawing cartoons. I’ll never run out of inspiration – especially in this day and age. Enjoy the PowerPoint – You may even learn something! www.ShannonParish.com
  • 2. Its not has hard as you think to give web visitors and potential customers reason to return to your web site…over and over again. www.ShannonParish.com
  • 3. 1. Blogs (Web logs) 2. RSS (Really Simple Syndication) 3. Viral Marketing with Articles Here’s 3 Hot Tips to promote your web site through Relationship Marketing www.ShannonParish.com
  • 4. 1. BLOGS
    • Get a FREE blog at www.BLOGGER.com
    www.ShannonParish.com
  • 5.
    • Who needs a blog?
    Any company or person who wants repeat visitors to their web sites and who want to be established as an expert in their field. www.ShannonParish.com
  • 6.
    • What is a blog?
    A blog (web-log) is an online journal of thoughts, information, tips and resource listings that reflect and represent the person or company that writes the blog. www.ShannonParish.com
  • 7. When do you blog? Where do you blog? The more often you blog – the better. Successful blogs are written at least once a day – sometimes more. Anywhere – as long as you have an Internet connection. From home, office or on the road, you have constant access and control. www.ShannonParish.com
  • 8.
    • Why blog?
    www.ShannonParish.com
    • Blogs are search engine magnets
    • Blogs position you as the expert
    • Media and Public Relations
    • Exploit the Niches
    • Blogs are marketing tools
    • Competitive Differentiation
    • Branding
  • 9. Next you’ll want to explore RSS feeds RSS = Really Simple Syndication Quick and easy syndication of news, headlines, and more. RSS delivers articles, news and information instantly www.ShannonParish.com
  • 10. Examples of RSS Feeds
    • News headlines
    • Articles
    • Blogs
    www.ShannonParish.com
  • 11. 5 Reasons to use RSS Feeds
    • Avoid spam filters
    • Make journalists happy
    • Improve your web traffic
    • Monitor your online reputation
    • Its easy – even for a non-techy
    www.ShannonParish.com
  • 12. Viral Marketing with Articles Writing articles establishes you as an authority in your field. Your words are influential and expand well beyond your local circle of influence. Here’s some tips for writing your articles … www.ShannonParish.com
  • 13.
    • Make your article short and to the point
    • Present it as a tip or solution to a problem
    • Write in relaxed, easy to understand terms
    • People love it when you write from personal experience – it holds their attention.
    • Be extra careful in spelling and grammar so that you don’t loose credibility
    • No sales pitches – just helpful, honest information
    • Don’t include affiliate links – it makes you sound biased
    • Always include a small box at the end of the article with your contact information and a URL to your web site.
    www.ShannonParish.com
  • 14. Be an angel … Put yourself in the place of your customer – meeting their needs will meet your needs. © Copyright 2003-2009 All rights reserved www.ShannonParish.com