iMiller Public Relations - International Public Relations for Telecom Companies
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iMiller Public Relations - International Public Relations for Telecom Companies

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The telecom landscape is complicated enough, try educating a marketing team about the nuances of your business. There\'s no trying here - we get it because we\'ve learned it, shaped it, created it ...

The telecom landscape is complicated enough, try educating a marketing team about the nuances of your business. There\'s no trying here - we get it because we\'ve learned it, shaped it, created it and lived it. With more than 40 years collective Public Relations and Marketing experience in the telecom industry, iMPR\'s team can help you shape your messages, communicate them efficiently and ensure that your target market gets it. www.imillerpr.com

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iMiller Public Relations - International Public Relations for Telecom Companies iMiller Public Relations - International Public Relations for Telecom Companies Presentation Transcript

  •                     International Marketing & Public Relations Solutions Corporate Overview
 2012   
  • Overview                    iMiller Public Relations (iMPR) is more than just public relations, it’s a firm focused on holistic international marketing, public relations and business strategy solutions. Our programs are developed to get your business noticed and heard. Founded in 2011 by Ilissa Miller, a telecommunications industry veteran, iMPR offers industry insight to help propel your messages, brand and products to the next level.    International Marketing & Public Relations Solutions www.imillerpr.com 2
  • Founder                     Ilissa Miller, CEO With more than 15 years of experience in telecom sales, marketing and product development, Ilissa Miller brings a wealth of experience and knowledge in the emerging global telecommunications and technology industries. She has implemented and spearheaded many global product and marketing campaigns including international private line and networks, IP transit, peering, IPVPN, hosted PBX, cloud computing, Ethernet, managed services, colocation/data center products and solutions.    International Marketing & Public Relations Solutions www.imillerpr.com 3
  • Featured Team Members                     Stephanie Williams, Director of Marketing Stephanie Williams brings more than 11 years of experience in Marketing and Sales Support to iMPR. Prior to joining iMPR, Stephanie was the Manager of Marketing Communications at Sidera Networks where she was responsible for implementing and managing the strategy and daily operations of all Marketing Communications projects, as well as, providing overall input into the tactical and strategic operations of the Marketing Department. Additionally, Stephanie supported the Sales Team in their efforts. Twice, Stephanie successfully rebranded Sidera Networks from its prior companies – NEON Communications and RCN Metro Optical Networks. Prior to her work in Marketing, Stephanie was Executive Assistant to the CEO at NEON Communications where she proactively supported the CEO, Executive Chairman and CFO. Mrs. Williams holds an Associate of Science degree in Business from Becker College. Rita Nolan, Media Relations Manager Rita Nolan joins iMPR with 11 years of marketing, communications and events experience behind her. In her most recent role with Nemertes Research, one of the country’s top IT analyst firms, she was in charge of promoting the Nemertes brand and products, managing the firm’s conference participation and nurturing relationships with the media. Prior to Nemertes, she led the marketing efforts of a national retail-electronics distributor and marketed international exhibitions on behalf of a German conference organizer. Rita holds a bachelor’s degree in liberal arts and sciences from the University of Illinois, with a concentration in international business.     International Marketing & Public Relations Solutions www.imillerpr.com 4
  • Featured Team Members                     Elissa Jane Mastel Social Media Strategist In her role at iMPR, Elissa Jane ‘EJ’ is responsible for providing integrated eMarketing and online publicity for iMPR’s growing client list. Clients can expect increased online discussions, effective inbound and outbound marketing activities and an instinctive hands on personal approach to their social media campaigns. As a proven social media marketer who gets results, her intention is to compliment the team’s work in growing visibility for all of our featured clients. EJ holds a Bachelors Degree in Communications from Boston University. . Combined, the iMPR team has over 40 years in Telecom Marketing and Public Relations Experience. The team is supported by a talented group of project managers, coordinators, researchers, designers and partners that provide an ongoing, fresh perspective to Telecom/IT Marketing practices.     International Marketing & Public Relations Solutions www.imillerpr.com 5
  • Philosophy                     “Public relations helps an organization and its publics
 adapt mutually to each other.” - Public Relations Society of America Powered by Telecom Knowledge & Experience With a pulse on the market, we interpret industry trends to provide effective counsel to executives.    International Marketing & Public Relations Solutions www.imillerpr.com 6
  • Comprehensive Program Management                     Knowledge + Experience = Success for iMPR Clients    International Marketing & Public Relations Solutions www.imillerpr.com 7
  • Outreach Methodology                     Broad Reach •  Wired Services •  Electronic Services Targeted Reach •  Industry Media, Analysts, Contacts •  Direct Posting •  Vertical Media, Analysts, Contacts Social Media •  Influencers 1,000’s of Analysts & Journalists •  Decision Makers •  100,000+ growing    International Marketing & Public Relations Solutions www.imillerpr.com 8
  • Social Media = PR 2.0                    tent the r con ses via d 79% o ws relea ts an eive ne jour nalis rec c % of prefer to •  9 4 o r s Publi age with c r ea t s Eng h Social emai l encer g ita l Influ als Throu f Dig io n •  7 0% o s Profess io n R ela t Medi a a? Medi ocial use S ies unity Why r omm re sto our c •  Sha ect with y and n r hip •   Con our b t leaders age y h •   Man ish thoug ps bl shi •  Esta relation ges heard ld a @IlissaNYC – 1,584 followers •  Bui our mess @iMillerPR – 4.097 followers y •  Get @TelecomNewsRoom – 1,326 followers    International Marketing & Public Relations Solutions www.imillerpr.com 9
  • Clients & Media Partners                     Clients Media Partners YOUR LOGO HERE! and more...    International Marketing & Public Relations Solutions www.imillerpr.com10
  • Public Relations Services                     •  Press Release Strategy, Writing, and Distribution •  Social Media Strategy and Program Management •  Management of Roundtable Strategy Sessions •  Marketing and Communications Plans •  Article Writing and Placements •  Media Outreach and Coverage •  Analyst/Media Road Shows •  Speaking Opportunities •  Award Submissions •  Media Training •  Copy editing •  White Papers •  Newsletters    International Marketing & Public Relations Solutions www.imillerpr.com11
  • Marketing Services                     •  Conference and trade show strategy •  Comprehensive Marketing Plans •  Video Scripting and Production •  Conference management •  eMail Campaigns •  Presentations •  Sell Sheets •  Brochures •  Webinars •  Surveys    International Marketing & Public Relations Solutions www.imillerpr.com12
  • Product Marketing &
 Sales Support                    Product Marketing •  Competitive Analysis •  Process Documentation •  Product Messaging Product Process Sales Support •  Program Development •  Lead Generation •  Proposal Creation & Management •  RFP Support Manage Implement •  Electronic Sales Campaigns    International Marketing & Public Relations Solutions www.imillerpr.com13
  • The iMPR Difference                     ü  20+ years building relationships with key journalists and analysts ü  Industry experience coupled with market intelligence ü  Extensive experience attending and managing trade show participation ü  Event management prowess ü  Leader in social media program development ü  Product and channel marketing implementation ü  Sales support through RFP management ü  Business Development acumen ü  Proven     International Marketing & Public Relations Solutions www.imillerpr.com14
  • Creative                        International Marketing & Public Relations Solutions www.imillerpr.com15
  •                     Thank you. Portfolio & References Available www.imillerpr.com Email: ilissa@imillerpr.com    International Marketing & Public Relations Solutions 16