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Cable Operators Connect to Revenue Opportunities with Global Capacity’s One Marketplace

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During the “Connect to Revenue Opportunity with One Marketplace” webinar on July 10, Global Capacity’s Vice President of Product and Marketing, Mary Stanhope, addressed members of the National Cable …

During the “Connect to Revenue Opportunity with One Marketplace” webinar on July 10, Global Capacity’s Vice President of Product and Marketing, Mary Stanhope, addressed members of the National Cable Television Cooperative (NCTC) and discussed how building a compatible “network of networks” can help cable operators scale economically; extend beyond their network footprint; and provide value-added services for their customers. Ms. Stanhope advised NCTC members to automate the qualification and procurement of network services, migrate to an interconnection strategy that delivers access to multiple services and locations over the same physical interconnection, and establish interconnection at key intersection points for not only networks, but also business application and cloud services.

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  • 1. Connect to Revenue Opportunity with One Marketplace Mary Stanhope VP of Product and Marketing, Global Capacity
  • 2. The Marketplace of Networks | www.globalcapacity.comPage 2 Today Globalization for businesses and consumers is a reality. Regulatory changes are squeezing profits and increasing competition. Data services have transformed the way that businesses operate and the world communicates. Increase in bandwidth intensive applications and cloud applications among multiple sites Pressure to do more with less
  • 3. The Marketplace of Networks | www.globalcapacity.comPage 3 Cable Environment • Growing demand for increased quality and reach of voice services; decreased margins for voice customers, Cable Operators are challenged with expanding their networks more cost-effectively and efficiently across a wider geographic footprint. • Having successfully penetrated on network SMB with triple play bundles, Cable Operators are o turning focus towards larger enterprise customers with locations that extend beyond their network footprint o looking for new value added service solutions for SMB customers • Cable Operators must think about building a compatible “network of networks” in order to scale economically.
  • 4. The Marketplace of Networks | www.globalcapacity.comPage 4 Challenges Going Off Network Timely qualification, design and pricing of solutions Reducing complexity of interconnection Meeting service level expectations
  • 5. The Marketplace of Networks | www.globalcapacity.comPage 5 Audience Poll
  • 6. The Marketplace of Networks | www.globalcapacity.comPage 6 What if you could… • What if you could: o expand your network reach beyond your footprint more competitively than other regional and local carriers; o reduce the time required to respond to large off-net, multi-site RFPs; o reduce the time spent on carrier negotiations with a single point of procurement; and o receive automated, real-time pricing on over 95.7% of all off-net rates quoted. • As well as: o promote your network capabilities to a wider national and global market; o know that your rate is competitive, with measured results from true demand sets; o reduce your sales and marketing costs while increasing your network sales; o participate in larger off-net and outsourced opportunities with System Integrators and Fortune 500 companies; and o Gain cost effective access to in demand revenue generating business applications
  • 7. The Marketplace of Networks | www.globalcapacity.comPage 7 The Right Solution • First, Cable Operators are advised to automate the qualification and procurement of network services. o Speed up the process for qualifying addresses o Price needed service options o Assure competitive rates o Manage and scale a greater volume of quotes • Second, it is in the best interest of Cable Operators to migrate to an interconnect strategy that delivers access to multiple services and locations over the same physical interconnection. o Improved pricing per bandwidth o Better capacity utilization o Reduced complexity in service delivery and management • Third, establishing interconnection at key intersection points for not only networks but business application and cloud services. o New revenue opportunities o Reduced complexity in service delivery o Aggregated connectivity to multiple cloud solutions is cost competitive
  • 8. The Marketplace of Networks | www.globalcapacity.comPage 8 Global Capacity’s One Marketplace • Leverage a Marketplace of Networks to o Source multi-network Ethernet, Internet and TDM access services through a single platform o Extend network reach while simplifying the process of designing, quoting, and ordering o Automated pricing and ordering system that provides real-time access to competitive market rates o Automated pricing and ordering - eliminates the time-intensive, manual process of requesting quotes for network access o Single MSA with uniform terms, conditions and SLAs o Streamlined and consistent service delivery for best customer experience One Marketplace matches the right demand with the right supply to deliver the right access to customers
  • 9. The Marketplace of Networks | www.globalcapacity.comPage 9 Networks The One Marketplace Ecosystem • Efficient interconnection between hundreds of access networks leveraging one MSA • Gain access to over 3,000,000 Ethernet addresses and near ubiquitous Private Line TDM services • Leverage interconnection services to build less complex, lower cost, service delivery environments • Interconnection at high demand aggregation sites • Connect to industry-leading data center availability • Cross connect cloud applications directly into carrier backbones that power enterprise WANs, reducing time-to-market and optimizing performance Data CentersApplications Enterprises
  • 10. The Marketplace of Networks | www.globalcapacity.comPage 10 Connect to Revenue Opportunity Sip Peering IP Peering IAAS – Amazon Cloud Services cloud infrastructure services Could Applications and Platforms Strategic Colocation, Performance Hub, Cloud Exchange Content Providers National Cable Television Cooperative Managed Service Providers National & International Service Providers Ubiquitous Network Reach Cable MSOs Application Service Providers Backhaul Circuit from Franchise POP to Closest OMP POP Through one Interconnection the opportunity to connect to Cloud Applications, Cloud Platforms, Private Peering, Public Internet, build global wan solutions. Sell in franchise connectivity to broad demand of other One Marketplace Customers Participate in larger off-net opportunities as a competitive piece of the solution Interconnect to One Marketplace to: • Increase your competitive position against larger carriers across an extended footprint • Ensure your off net access is competitive • Reduce the time required to respond to large RFPs • Reduce time spent in MSA and carrier negotiations • Shorten your time to market • Expand the breadth of revenue generating service to your customers
  • 11. The Marketplace of Networks | www.globalcapacity.comPage 11 Simple Connectivity Pricing • Identify locations • Competitive pricing • Timely pricing • Accurate pricing Ordering • Standardized service orders • Service design • Single service agreements and exhibits Provisioning & Turn-up • Consistent test and turn-up • Interconnection for timely delivery Manage and Support • 7x24 monitoring • SLA monitoring • 2 Geo-diverse NOCs Expand & Grow • Capacity management • Capacity upgrade • Service upgrade Global Capacity provides service providers with a consistently superior customer experience
  • 12. The Marketplace of Networks | www.globalcapacity.comPage 12 Automation Provides Network Pricing in Seconds Automated access pricing via API Available with NCTC’s Bandwidth Broker Desk Program
  • 13. The Marketplace of Networks | www.globalcapacity.comPage 13 Full DLR Designs for Each Solution – Simple Click to Order
  • 14. The Marketplace of Networks | www.globalcapacity.comPage 14 Streamlined Provisioning • Normalized service intervals o Maintain detailed supplier data, part of the pricing process • Single Interconnect with competitive reach o Technically complies to the MEF defined ENNI (MEF 26) • Consistent customer experience Milestone Interval Guide Order Placement Order Validation Order Acceptance Order Number and CID, VID Overall FOC Local Access Delivery Carrier End to End Testing Completion Notice 10MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day 100MB Day 0 1st-5th Day 6th-12th Day 13th-20th Day 21st-23rd Day 24th-29th Day 25th-30th Day 1Gig Day 0 1st-5th Day 6th-18th Day 19th-33rd Day 34th-39th Day 39th-44th Day 40th-45th Day Order Placement Order Validation & Acceptance Order Number (s) Overal FOC Local Circuit/Acces s Delivery Carrier End- to-End Testing Completion Notice
  • 15. The Marketplace of Networks | www.globalcapacity.comPage 15 Simplified Network Management • One Marketplace architecture removes the variability of support processes across multiple access networks. o Proactively monitoring and predictive analysis of services o 7x24x365 monitoring from two US based geo-diverse NOCs o Automated fault correlation and ticket generation o Problem determination and resolution management o 15 minute notification o Level 2/3 engineers o Monthly reports
  • 16. The Marketplace of Networks | www.globalcapacity.comPage 16 Transparent Reporting and Data • Manage and analyze all quotes, orders, and billing services. • Print and download data. • Market intelligence enables informed business planning
  • 17. The Marketplace of Networks | www.globalcapacity.comPage 17 Connecting to One Marketplace • One Marketplace PoPs: o 60 Hudson St., New York City NY o 2500 Allegheny Center Mall, Pittsburgh PA o 350 E. Cermak, Chicago IL o 1950 Stemmons, Dallas TX o 1050 17th St Denver CO o 56 Marietta, Atlanta GA o 1 Wilshire Los Angeles CA o 9 Great Oaks Blvd, San Jose CA o 2020 5th Ave, Seattle WA o 21715 Filigree Court, Ashburn VA o 511 11th Ave., Minneapolis MN o Future: o 3402 E. University Dr., Phoenix AZ o 1 Summer, Boston, MA o 36 NE 9th, Miami, FL o 1102 Grand, Kansas City MO o 921 Washington, Portland OR
  • 18. The Marketplace of Networks | www.globalcapacity.comPage 18 One Marketplace Interconnection • Network-to-Network Interconnections (NNI) aggregate services and expand the reach of network capabilities from local interconnection points. • Combined Cisco, Overture, and BTI based network • Bandwidth availability for interconnection o ENNI at 1 Gig or 10 Gig o TDM at DS3 to OC-192 • Access services available o One Marketplace Network delivering • 1.5 Meg to 1 GigE E-Line and E- Access EPL and EVPL services from the hub • DS1 to OC-N services from the hub • Options: o One Hub Interconnect o Network Extension to your POP
  • 19. The Marketplace of Networks | www.globalcapacity.comPage 19 One Marketplace Buy/Sell Partnership • Simple Connectivity with One Marketplace to: o Buy Reach • Enables efficient interconnection between hundreds of networks leveraging one MSA • Gain access to over 3,000,000 Ethernet addresses and near ubiquitous Private Line TDM services o Sell Access • Advertise your footprint and capability to a wider market • Point quote demand to your excess capacity o Connect to IP Networks • Greater visibility, no blind oversubscription • Lower connectivity costs • Access Peering o Connect to Cloud • Predictable latency and high-performance access over dedicated private network • Connect to over 400 Cloud and 600 IT service providers • Improve time to market and total cost of ownership
  • 20. The Marketplace of Networks | www.globalcapacity.comPage 20 Why BUY from One Marketplace? • Ubiquitous reach across America and International • Ensure your off net access is competitive • Reduce the time required to respond to large RFPs • Reduce time spent in MSA and carrier negotiations • Automate over 97.9% of all off net quotation • Increase competitive position against larger carriers across larger footprint • Secure scalable connectivity to ecosystem of business applications
  • 21. The Marketplace of Networks | www.globalcapacity.comPage 21 Why SELL into One Marketplace? • Advertise your footprint and capability to a wider market • Gain market intelligence around true demand sets • Reduce selling SG&A • Increase competitive position against larger carriers across larger footprint • Participate in larger off-net and outsourced opportunities as a competitive piece of the solution
  • 22. The Marketplace of Networks | www.globalcapacity.comPage 22 Who is using One Marketplace… “PEG Bandwidth’s selection of Global Capacity’s One Marketplace complements our cost-conscious and aggressive approach to delivering bandwidth solutions for our customers’ toughest network challenges,” comments Greg Ortyl, Sr. Vice President of Sales and Marketing at PEG Bandwidth. “Through our network interconnections to Global Capacity’s One Marketplace, PEG Bandwidth gains increased access, expertise and insight into network costs and availability, ensuring the timely deployment of necessary network infrastructure for our customers.” “The efficiencies provided by One Marketplace drive additional revenue for EarthLink by facilitating improved customer service and quote turn-around times, as well as an alternative route to market our on-net services. This will ultimately help us win new business,” says Pat Hannon, SVP of Wholesale and Carrier Services for EarthLink. “Global Capacity is a valuable cornerstone partner that understands the wholesale and business model while realizing the intrinsic value of our mutual partnership,” comments Brad Cheedle, Senior Vice President, Business Services, of WOW! “NetWolves’ customers have expressed a clear need for creative network solutions, and Global Capacity’s solutions are not only the perfect complement to our portfolio, but are also efficient and cost-effective to deliver,” says Michael Grossman, NetWolves’ Vice President of New Business Development. “Global Capacity’s network services have enabled us to win more business both in North America and abroad.”
  • 23. The Marketplace of Networks | www.globalcapacity.comPage 23 The results are simple • With a network interconnection to One Marketplace, Cable Operators: o increase their service delivery area and revenue growth potential; o reduce time to design and quote customer proposals; o reduce the number of interconnections required to deliver services out of franchise, including into often hard to reach tier 2 and 3 markets; o reduce costs and service complexity associated with multiple cross- connects, interconnections, MSAs and Network Operations Center (NOCs) from multiple networks; o Increase revenue opportunity with a cross connect to popular business applications; and o reduce delivery intervals, therefore shortening time to market and time to revenue.
  • 24. The Marketplace of Networks | www.globalcapacity.comPage 24 Meet Global Capacity at The Independent Show July 27-30 in Kansas City at Booth #629
  • 25. The Marketplace of Networks | www.globalcapacity.comPage 25 Thank you !
  • 26. The Marketplace of Networks | www.globalcapacity.comPage 26 About Global Capacity • Leading network connectivity company • Product portfolio includes: One Marketplace, Network Management and Engineering Services, and LATTIS • Founded in 2006 through a series of strategic mergers: o Headquartered in Chicago, IL with offices in the US and Europe o Over $400 million of invested capital and 14 years of operating history o Privately held • First automated on-line access network marketplace o Services over 275 customers o Processes over 450,000 price quotes per month, representing over $8 billion annualized demand o automated current pricing for over 19,000 unique rates from 444 carriers in 75 countries o maintains location data for more than 27 million validated sites in 132 countries o proactively monitors and manages over 10,100 circuits for faults and performance • Last 12 Month Awards: o 2014 TMC Communication Solution Product of the Year o 2014 Global Business Technology Award for Innovative Service o 2014 Metro Connect Award Best Service Innovation o 2014, 2013 Finalist COMET Awards for Innovative Service Provider o 2014 Finalist Leading Lights Best Company, 2013 & 2012 Leading Lights Ethernet Services Finalist

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