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BrandedClick: A strong tool meant for the inter-action with the consumers, in order to promote, to gather information and increase the sales against optimal marketing costs.

BrandedClick: A strong tool meant for the inter-action with the consumers, in order to promote, to gather information and increase the sales against optimal marketing costs.

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  • 1. Almost everything at one click distance….. BrandedClick: A strong tool meant for the inter - act ion with the consum ers , in order to promote, to gather informati on and increase the sales against optimal marketing c o s t s .
  • 2. BrandedClick : the place where the brand is the king… Classic marketing It is simple as a click ! Integrated online marketing services are the future
  • 3. Click Marketing & Research = BrandedClick
    • CM&R company’s activity range implies online marketing, publicity, PR, information, promotion and online sales services.
    • The central headquarter of the company is located in Bucharest and the operational and logistic center - in Ploiesti.
    • CM&R manages the services of the www.brandedclick.ro portal.
    • Our consumers promotion, lo y ali ty increase and interactivity programs improve the retenti on , the purchase fre quency and the ROIC in the marketing .
  • 4. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 5. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 6. Promote your products, services and advertising
    • Information and advertising B2C media interface
      • New products posting (photo + benefits’ description)
      • New services posting (pdf format offer)
      • Advertising posting (photo, audio, video formats)
      • PR and CSR image campaigns posting (video up to 1 GB)
    www.brandedclick.ro Awareness and visibility Efficiency against low cost Sales and image increase
  • 7. Promote your products, services and advertising The products/services are published in photo/pdf format + the description of the benefits and advantages. The products, that are suited for online sales, may be sold in the promosales interface (promotion and sale in the same place) Questionnaires can be attached to any product/service and consumers can answer to them. There are several sorting filters for consumers. Addressees’ targeting starting from the county level !
  • 8. Promote your products, services and advertising The advertising may be posted in photo (poster), audio or video format. As such, there is an insurance of an integral follow-up of the advertising by the consumers (validation by means of captcha code visualized at the end, in order to gather bonus points) The captcha code is your brand’s logo itself, a method to generate the increase of the brand awareness. In case of advertising, as well as in case of products there is the possibility to attach questionnaires for the consumers feed-back gathering.
  • 9. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 10. Consumers’ feed back The interactivity with the consumers is one of the base concerns. It is guaranteed both by means of the posted comments about the products, services, advertising, promotions and so on…. and by means of the “ BrandDialog ” specialized interface. BrandDialog offers the possibility to every consumer logged on the site to contact the favorite brand and to send towards the brand manager some suggestions, requests, positive or negative feed back, complaints and so on… Upon request we can offer the periodical filtration and processing service of the consumers’ feed-back. W e offer also direct e-mailing targeted campaigns.
  • 11. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 12.
      • Online couponning campaigns (coupons provided with barcode): interface between the consumer, the retailer and the manufacturer.
      • Presentation to the consumers of the promotions that are launched on the market
      • Consumers’ guidance towards the store: presentation of the catalogues containing retailers’ special offers (leaflets)
      • Special offers popularization (content, duration, participating stores)
      • Addressees’ targeting starting from the county level !
    Consumers’ involvement in the promotional campaigns Efficient !
  • 13. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 14. Business info
      • You may inform your consumers with no charge:
      • Information regarding the brands
      • Information regarding the launches
      • Information regarding the business events
      • Information regarding your business actions
      • Information regarding your successes
      • Version 2.0. allows you to create brand brogues in this space !
  • 15. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 16. Online research services The online consumer research interface allows the start of simple researches on consum ers ( for example, the at t a chment of some mini- ques tion nai are s to the produ ct s or the advertising on the site) or complex researches ( the defini tion of laborio u s questionnaires ) with fragmentation of the target- gr o up on soci al -demogra ph ic crit e ria : sex, age , geogra ph ic location – to the county level , or / and on ps yc hogra phi c criteria . Everything in your office! Panel Research Non-Panel Research Media Testing Consumers’ analysis Product Testing Identification of the consumers’ target-group Employees’ motivation analysis Price Testing Attitude Testing Employees’ satisfaction studies Customer needs identification Customer values Identification Customers’ segmentation and classification Consumer’s satisfaction studies Customers’ loyalty studies Customers’ persuasion Studies Purchase decision studies Brand image and product image Brand awareness Use and attitudes New product development New product concept testing New package concept testing Price check-up and price/quality ratio positioning Psychological price Promotion/ price elasticity Advertising pre-testing (print, audio, video) Advertising post-testing (print, audio, video) Promotional impact ID testing TV/Radio programs testing
  • 17. Online research services
    • Questionnaire designer is extremely simple to use and allows the following postings:
    • Open questions
    • Single answer close questions
    • Multiple answer close questions
    • The questionnaire can be configured directly by you without leaving the office.
    • It is simple as a click !
  • 18. Online research services
    • The research results are downloadable directly from your account:
    • The answers to the questionnaires designed in table format and the graphic processing of each question
    • For open questions centralizing word format
    • The statistic data of the respondents are also available
    • During the research you can follow from your account the evolution of the research, the respondents number and so on…
    • Simple, quick, efficient and precise !
  • 19. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 20. Promotional online sale - promosales
    • A product that benefits from advertising on the promotion interface (either as a advertising spot or as a product presentation) and that is adapted to the online sales (it doesn’t need special storage and transportation conditions) can be sold on temporary basis – promosales or on permanent basis in the virtual store of the portal.
    • The advertising’s interface and the store’s interface can be linked, as follows:
      • A customer that sees the advertising or the product presentation can go to the store to order
      • A customer located in the store can find more information and advertising spots that could determine him/her decide to buy or not the product.
    • As such, we try to offer you hard selling promotions on the first marketing & sales integrated portal in Romania
  • 21. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 22. Position recruiting in MarCom Posting the vacant positions in the marCom departments is free. The resumes are uploaded and sent directly to the e-mail address specified by you. A FREE way to draw the best specialists on the MarCom market ! Simple, quick, efficient and FREE !
  • 23. BrandedClick Services Products’ posting Services’ posting Advertisings’ posting PR and CSR campaigns’ posting Interactivity with consumers Promotion popularization Online couponning Promotional catalogues Information regarding business, brand, launches and events. Consumer research online Promosales online sales MarCom jobs Efficiency complex reporting
  • 24. Reports By the integration of the site with Google Analytics, as well as by reporting internal modules, we try to offer through our portal the best visibility on the promotional efficiency. Conce ived to ext e nd the skill of your team on the consumer insight s or the performan ce of certain program s , BrandedClick can offer you various range of anal ysis for several pro j ect s managed on the portal.
  • 25. Traffic generation Every consumer that will take part to the activities on the portal wins promotional points, by viewing the advertising, by getting informed about the posted products and services or by participating to the online research activities – if he/she is member of the target group of course. With these points he/she may participate to the raffles, contests or may access discounts to the products in the store. Be close to your consumers !
  • 26. Traffic generation The consumer motivation system by means of raffles, contests and discounts in the virtual store is designed to increase the attractivity towards the site’s consumers and to generate traffic. A traffic your products, services, advertising and researches could benefit from at maximum. Launch your own raffles and contests in order to draw the consumers’ attention !
  • 27. Our brands’ friend: www.BrandedClick.ro Companies, partners, customers Advertising users/consumers Results, statistics, research, reports Online sales Corporate, brand strategy www.brandedclick.ro Marketing services Online communication systems Research, market analysis PR and image campaigns Product testing Direct marketing Sampling and promotion campaigns Advertising, spots, views is
  • 28. BrandedClick – the place where the brand is the king… We have got an innovation and a valuable team. Let’s get acquainted! [email_address] It is simple as a click to click your brand !
  • 29. Ask for additional information: Click Marketing & Research SRL Bucharest, 1 st district , 12 Cihoschi str . , Tel/ Fax: 021 / 3183975 , [email_address] , www.click-marketing.ro , www.brandedclick.ro Managing partner: Gabriel Dalea: 0747 / 042001, [email_address] Sales & e-commerce manager: Marian Ilie: 0745 / 342833, [email_address] Technical Manager, IT: Margarit Teodor: 0758 / 107114, [email_address] Financial Manager: Constantin Ghinita: 0758 / 071522, [email_address] Customer service & logistics: Gabriela Ilie: 0758 / 107115, [email_address]
  • 30. We are BrandedClick !