Get Plugged in to Google Analytics: The New Listening Tool For Social Media ROI

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The new Social Tracking Section of Google Analytics lets you track Your Social Impact. The report now integrates "off-site" activity from Social Data Hub Partners and tracks conversions based on your …

The new Social Tracking Section of Google Analytics lets you track Your Social Impact. The report now integrates "off-site" activity from Social Data Hub Partners and tracks conversions based on your established goals. You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg

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Transcript

  • 1. Integration with Social Data Hub Partners lets you analyze "off-site" interactions with YOUR data
  • 2. First Steps:● Install Yoast Google Analytics Plugin● Install Social Sharing Plugins● Create and Share Your High Value Content● Set Conversion Goals in Google Analytics Watch the Google Analytics How to Workshop
  • 3. Once goals are in place go to: Traffic Sources > Social > Overview Need help with setting up Goals? Check out: Introduction to Google Analytic Goals
  • 4. On Social Reports go to the "Activity Stream" Tab
  • 5. Listen to whats said on Google +
  • 6. Find out who is bookmarking your content
  • 7. Finally We Can Track Conversions = Social Media ROI!Pageviews Visits Data Hub Activity Visit Duration
  • 8. The Social Plugins Report Shows Source and Action
  • 9. Watch this andSee Your Social Visitors Flow!
  • 10. Basic Blog Tips @IleaneBasic Blog Tips by email