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#ExploringMarche Report e rassegna finale

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Social and web report about social experience Exploring Marche, a destination marketing project run by me and Nadia Stacchiotti.

Social and web report about social experience Exploring Marche, a destination marketing project run by me and Nadia Stacchiotti.

Published in: Travel

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  • 1. Le Tappe del Tour 19/22 Dicembre 2013 ! ! Senigallia Genga Museo della Carta - Fabriano Grotte di Frasassi Morro d’Alba Sirolo Numana Parco del Conero - Passo del Lupo
  • 2. La SOCIAL Mappa - foto by
  • 3. obiettivi del Tour #ExploringMarche ! - Promuovere la Destinazione Marche all’estero - Aprire nuovi mercati turistici nell’Europa del Nord, partendo dalla Danimarca - Creare un racconto virale su web e social media attraverso i migliori storyteller (blogger e instagramers) danesi
  • 4. i numeri di Instagram ! Instagramers/Fotografi/blogger danesi : 3 + 2 Followers totali Instagram : 184.500 ! Foto condivise (in tre settimane) : (80 condivise solo dai danesi) +200 ! Likes/contatti ricevuti totali alle foto: + 120.000
  • 5. i numeri di Twitter
  • 6. Resto del Carlino 13/9 IL RACCONTO DEI FOTOBLOGGER PRESENTI Web (Dicembre 2013 - Febbraio 2014) !
  • 7. Resto del Carlino 13/9 Blogging by Photograher and Instagramers Bobby Anwar ! Day 1 Senigallia e Grotte di Frasassi http://bobbyanwar.com/E-X-P-L-O-R-I-N-G-M-A-R-C-H-E-0-1 ! Day 2 Conero, Passo del Lupo, Sirolo spiaggia Urbani, Pranzo a Numana, Cantina Rosso Conero Strologo http://bobbyanwar.com/E-X-P-L-O-R-I-N-G-M-A-R-C-H-E-0-2
  • 8. Resto del Carlino 13/9 Blogging by Photograher and Instagramers Kenneth Nguyen ! Day 1 Senigallia, Genga, Fabriano, Grotte di Frasassi http://kennethnuigen.blogspot.it/2013/12/exploring-marche-italy-withigersmache.html ! Day 2 http://kennethnuigen.blogspot.it/2013/12/on-top-of-conero-mountain.html ! Day 3 http://kennethnuigen.blogspot.dk/2013/12/our-last-days-in-marche-italy-part-3.html
  • 9. Resto del Carlino 13/9 Blogging by Photograher and Instagramers Young Mee Rim ! ! Day 1 Arrival http://half-girl.org/blog/?p=6062 ! Day 2 Senigallia http://half-girl.org/blog/?p=6066 ! Day 3 Frasassi - Museo Fabriano - Hotel le Grotte - Lucchetti Vino http://half-girl.org/blog/?p=6078 ! Last day http://half-girl.org/blog/?p=6103 ! ! !
  • 10. Resto del Carlino 13/9 Blogging by Tour Leader Nadia Stacchiotti - 1^ Blog delle Marche ! www.raccontidimarche.it ! http://www.raccontidimarche.it/category/ exploring-marche/ !
  • 11. circa 300.000 lettori/giornoResto del Carlino 13/9
  • 12. Resto del Carlino 13/9
  • 13. Resto del Carlino 13/9 Credit @bobbyanwar
  • 14. Resto del Carlino 13/9 Credit @bobbyanwar
  • 15. “What a unique experience this was!” Resto del Carlino 13/9 Credit @kennethnguyen
  • 16. Resto del Carlino 13/9 Credit @bobbyanwar
  • 17. Resto del Carlino 13/9 Credit @halfgirl
  • 18. Resto del Carlino 13/9 Credit @kennethnguyen
  • 19. GRAZIE Resto del Carlino 13/9
  • 20. Resto del Carlino 13/9 Un progetto di ! Nadia Stacchiotti e Ilaria Barbotti ! Grafica: Gianluca Candela