Facebook For Business
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Facebook For Business

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Facebook For Business Facebook For Business Presentation Transcript

  • Lion Brand Yarn Company
    • Launched Facebook in June 2009
    • Today we have over 100,000 fans
    • Facebook, like much social media, is a virtual third place.
    • Facebook is a tool , not a strategy.
    • First, determine your strategy.
  • Our strategy : Become a valuable source of information and a vital community for people interested in knitting and creating in order to earn the right to market to them.
  • Tactics
    • Create a place…
    • 1. for people to interact with each other.
    • Create a place…
    • 2. where fans become brand advocates.
    • Create a place…
    • 3. for people to share stories, ideas, tips, photos, and experiences about their hobby.
    • Create a place…
    • 4. for us to listen to consumers.
    • Create a place…
    • 5. for us to answer questions.
    • Create a place…
    • 6. for us to show our appreciation to fans.
    • Create a place…
    • 7. where we are seen as individuals instead of a faceless corporation.
  • How do we know what to say on Facebook?
    • Surveys
    • Data
    • We know our customers after years of corresponding with them.
  • Who will set up the page and be the voice of Lion Brand?
    • One consistent voice, someone who knows our product and is technically competent.
    • Marketing department brainstorms ideas.
    • We hired a graduate student in Media Studies who knits and crochets.
    • We maintain a calendar of Facebook activity.
  • How do you build a fan base?
  • Compelling content brings in fans organically.
  • Newsletter promotion
  • Blog
  • Website
  • Catalog
  • Fans Get You Fans
    • Whenever a person posts on your wall, it appears in their friends’ news feeds.
  • Suggest to Friends on Facebook
  • Advertise on Facebook
    • It’s easy, highly targeted and inexpensive.
  • Facebook vs. Print Ads
  • Engage with younger demographic
  • Facts of Life on Facebook
    • You cannot control the conversation.
      • Fans will talk about competitors and recommend their products.
      • Fans will complain.
    • It may not take a lot of money, but it does take time and planning.
  • Marketing with Facebook
    • Facebook fans are like money in the bank.
    • Spend wisely!
    • Facebook is immediate. Within minutes of posting we have “likes” and comments, as well as sales.
    • Facebook is measureable through bit.ly links and Facebook insights.
    • Facebook Amplifies Other Media
    • Facebook
    • Newsletter Retail Contest Twitter
    • Podcast Blog
    • Facebook provides traffic to your website.
    • SEO through Google indexing Facebook
    • Facebook can generate direct sales.
  • Benefits of Facebook
    • Build a relationship with consumers and prospects by creating a “third place”
      • Engagement is valuable
      • Personalize your brand
    • Drive web traffic
    • Manage your reputation
    • Acquire new customers
    • Help build word of mouth
  • Benefits of Facebook
    • Customer insight
    • Provide customer service
    • Amplify other social media
    • Replace and/or supplement traditional advertising
    • Generate direct sales