LinkedIn and Your Professional Identity Carlos Albizu University September 2013

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  • Rhymes with CokePredoctoral Intern Goodman CenterGraduate next year – PsyDFuture plans of being a workplace psychologistBasically helping professionals do better at their jobs by teaching them about psychologyQuick story – on how I stumbled upon this topicMajor career transition 3 months agoRealized I needed a way to maintain my network and grow a new networkWas resistant and skeptical of LinkedIn at first, I had received a number of invites but just did not participateLooked as the transition as an opportunity to learn about the platform and what it could doI have been pleasantly surprised and want to share with you what I have learned
  • I believe you have the abilityTo find work that is self-fulfilling and profitable
  • If You Do Not Choose Your Professional Identity….Life Will.Have you heard the story of life just happened?It goes something like this;You come across a person who is happy with their professional situation but can’t make a change Because they have responsibilities (bills to pay, kids to feed, a house they need to take of etc)You asked them how they got in the situation in the first place? And they respond“Life just happened”…Think through your professional identity and life will happen for you; not at you
  • What if you do not the knowledge and/or work experience yet?How do you connect the pieces to your career?
  • You can go anywhere you want to and be anything you want toYou have more tools available today than any other time; you are in the right place to make it happen, you have time
  • Your Professional Identity is a key component to your success.It is one thing you have complete control; You can change it any time
  • What do you have in common with Oprah?She is a content expert. She finds really interesting things, mostly by reading, and shares them with the rest of the world.How is that different from being a student? You have to read interesting things (that hopefully you like) and you too can be a content expert in a certain niche.Teach what you are studying in school, it is a great way to learn
  • Social Media is a great way to share your expertise
  • As future psychologists (and professionals), we have an ethical duty to the people we serveIf you use social media appropriately, it is an opportunity to like no other
  • If you are a business student, you are not required to follow these guidelines; but it does not mean you should act unethically.In my experience, actually following these guidelines will help you in your business life
  • http://apa.org/monitor/2010/07-08/internet.aspx
  • It is your fiduciary responsibility to protect your client’s informationBe very careful with social media on what information you shareMake sure that you use your privacy settings on the social media platform that you are using
  • at the same time is in another role with the same person, Having two different roles – can’t be someone’s therapist and business partnerat the same time is in a relationship with a person closely associated with or related to the person with whom the psychologist has the professional relationshipCan’t be someone’s therapist and their brother’s business partnerpromises to enter into another relationship in the future with the person or a person closely associated with or related to the person.Can’t be their therapist and promise to be their business partner in the futurehttp://apa.org/monitor/2010/07-08/internet.aspx
  • You are responsible for the information that you have on the webYou are responsible for what others say about you a. If it is not right, it is your responsibility to correct it
  • Maintain Confidentiality - addresses risk of using social media
  • Privacy Settings, Privacy Settings, Privacy Settings
  • So now that I have scared you on what not to do with social media, let me tell you why it is so great
  • Let’s think of social media as a wardrobeToo many choices and it’s a mess
  • This is how we would like our social media efforts to be
  • The exact person may not be on linkedin that you are looking for, but the organization is most likely on the platform; if you find someone in your target organization that you are one step closer to contacting the decision maker; this avenue was not available five years ago
  • It is not put your profile up and they will come; you have to contact people.You can’t just show up to a party and say I am here, now everyone one come talk to me and offer me opportunities
  • Too many people only start building their network when it is too late. Fired or Lose their Business. Desperation, people can sense it – desperation is not good for your brand.So start building your network before you actually need it. You can then interact normally with the networking attitude of sharing without expecting anything immediately in return.
  • Shifting from an industrial world to a knowledge based worldIn an agrarian society, many people could do the same job – not so much any moreOur skill sets are becoming more and more specializedJust look at how education has changes – 1997 when I started college majoring in Internet Technologies was brand new concept and a riskYou are unique with your own education, experiences, values and talents…People will connect with you, especially when it makes sense
  • A New MindsetDon’t think someone is going to give me a job or clients, think I have to create an opportunityLinkedIn will work and payoff – economic model is already showing that – it would not be growing as quickly nor would have so much investment money(it is beating the expectations of wall street – they are focused on money)You (as student) can totally leverage this now; one of the best uses of your time now when networking for your future careerYou are good enough to start connecting with others now, The question is, How?
  • Embrace it, Embrace it well
  • Work on your professional identityBuild credibilityGet to know people in the industry or fieldFind a job in that area
  • To Build Your Professional Network – Start with Your Professional Identity
  • Saying Birds of Feather Flock Together…so true
  • Great place to put everything about your professional identityEvaluate your profile Make the changes that you want to makeWhat do you like? - Highlight thatWhat do you dislike? - put in the background - change itKeep looking at it – should be a work in process as your career evolves
  • Small Increments of Effort over Long Periods of Time Go a Long Way!Think how long evolution takes, so sustained effort over a long period of time will help you get to your goals
  • Breitbarth, W. (n.d.). Power Formula LinkedIn Blog | Power up your social media | Page 2 - Power Formula for LinkedIn. LinkedIn Book: Powerformula for LinkedIn Success. Retrieved September 23, 2013, from http://www.powerformula.net/?option=com_wordpress&paged=2&Itemid=17#038;Itemid=17/?option=com_wordpress&view=bloglink&Itemid=17
  • If you can spend two hours a day on LinkedIn per week, well and good;Personally, I suggest one action per day
  • Take one action on LinkedIn everydayLoginUpdate ProfileConnect with OthersParticipate in a GroupStatus UpdatePost a presentation
  • Example: in real estateSimilar concept on LinkedInNot about Location but about
  • For your experiences you want to highlightYou want to congruency – want things to line up with your keywordsIf you put up a professional picture, have a descriptive professional headline and your keywords help tell your story;In my estimate you are 75% of the way towards LinkedIn success all that is left to do is networkUse the Keyword Planning tool in Google – ifgoogle is making money off of it, there is demand
  • A Real World Example
  • A tip:Will save you timeIf you know your targeted keywords, this is golden; you can track where you rank – meaning how easy it is for people to find youSystematic way to get to your goalsA good way to get to know the industry
  • A quick word about LinkedIn & your goalsIn Your LinkedIn Profile, you want to answer the question:Where are you now & Where do you want to goConfession of a habitual goal setter(Things I have learned about goals) Professional goals are linked to your professional identity: A Goal without a Deadline is a DreamMake them as concrete as possibleWork Backwards with your goals
  • It’s not about who you know; its about how you can contactExchange ideas with those people who can help you the most
  • http://fundersandfounders.com/counting-the-people-you-impact/Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is and how each person relates to every other person.Dunbar, R. I. M. (1992). "Neocortex size as a constraint on group size in primates". Journal of Human Evolution 22 (6): 469–984. doi:10.1016/0047-2484(92)90081-J. edit
  • The New NormBreitbarth, W. (n.d.). Power Formula LinkedIn Blog | Power up your social media | Page 2 - Power Formula for LinkedIn. LinkedIn Book: Powerformula for LinkedIn Success. Retrieved September 23, 2013, from http://www.powerformula.net/?option=com_wordpress&paged=2&Itemid=17#038;Itemid=17/?option=com_wordpress&view=bloglink&Itemid=17
  • 500-599 ConnectionsSocial Media is about numbersBecause everyone does not engage
  • Small Increments of Effort over Long Periods of Time Go a Long Way!
  • Story Tony Robbins & Stephen CoveyAnother interviewGives away stuff for freeSent him a LinkedIn message – told him who I was, asked for inviteAccepted
  • Marshall Goldsmith is actually a LION
  • Do not take it too seriously about who adds you and who doesn’tYour best friend may not add you but someone you just met may be your friend on the networkThat’s okay, LinkedIn is like a rolodex, the more names, the more resources you have access to the betterYou can track if they have not accepted youDon’t base your ego on who accepts you or notDo you want Ketchup?You would not be offended if you asked someone if they wanted ketchup and they said noSo keep asking as many people as you canRejection is not really that bad They aren’t really saying no, they will just ignore you
  • Write a note when sending an invite; make it personal; much lower chance of being marked as spamNo Inside Comments on EmailBefore sending the comment “ask yourself if I was on stage and had a microphone, would I say this then?”When people send or forward threads you can see it on the email
  • When needed, don’t be afraid to ask, Always, Always ThankHow to really use LinkedIn: discover the true power of LinkedIn and how to leverage it for your business and careerBy: Vermeiren, Jan.Booksurge2009
  • Go Deep but don’t be afraid to Go WideBut diversify, its okay to add your long ago professor, your barber, your drycleaner and so on, you never know when you will need your network; professionally (even personally)Plus the people who don’t really know what you want to do or what you want to be can help you the most with your professional identityIf you can explain it to your grandmother, it is much easier to explain to someone you do not know
  • The power is in your second degree connectionsIt is not who you know, but who your first degree connections knowSend an email to your first degree connection asking for an introduction to someone in their first degreeReference
  • Be Timely – As soon as you meet them, invite themBuild the network and use the other tools to like endorsements and recommendations to further tell your network how fond you are of someoneUse LinkedIn Hello
  • Join a GroupTrick: if you are in a group with someone, you can add them as knowing each other from that groupGood way to be socialExperts say you should 50 groupsEasier to connect with people if you are in the same groupBe active in only a fewMake sure to change your email settingsBe a participant in groupsBe Helpful, Answer Other people’s questionsBe a participant in groups; better yet be a leader of a group
  • Bring out your human side through your profile and interactionsMake it personal; like a favorite tie with meaning or a sentimental jewelryTell people about you and how you engage with themAdd things or follow things you love etc

Transcript

  • 1. By : Alok Sawhney
  • 2. It does not matter where you are now.
  • 3. It does not matter where you are now. What is more important is where you want to go.
  • 4. Teach what you are studying in school, it is a great way to learn. It is a great way to build your professional identity.
  • 5. Teach what you are studying in school, it is a great way to learn. It is a great way to build your professional identity.
  • 6. APA Guidelines Our ethical obligation is to be thoughtful about how the Ethics Code applies to these communications and how the laws and regulations apply. http://apa.org/monitor/2010/07-08/internet.aspx
  • 7. APA Guidelines Areas of Guidance: •Privacy and Confidentiality •Multiple Relationships •Avoidance of False Deceptive Statements http://apa.org/monitor/2010/07-08/internet.aspx
  • 8. APA Guidelines 4.01 Maintaining Confidentiality Psychologists have a primary obligation and take reasonable precautions to protect confidential information obtained through or stored in any medium, recognizing that the extent and limits of confidentiality may be regulated by law or established by institutional rules or professional or scientific relationship. http://www.apa.org/ethics/code/index.aspx?item=7
  • 9. APA Guidelines 3.05 Multiple Relationships (a) A multiple relationship occurs when a psychologist is in a professional role with a person…. http://www.apa.org/ethics/code/index.aspx?item=7
  • 10. APA Guidelines 5.01 Avoidance of False or Deceptive Statements (a) Public statements include but are not limited to paid or unpaid advertising, product endorsements, grant applications, licensing applications, other credentialing applications, brochures, printed matter, directory listings, personal resumes or curricula vitae or comments for use in media such as print or electronic transmission, statements in legal proceedings, lectures and public oral presentations and published materials. Psychologists do not knowingly make public statements that are false, deceptive or fraudulent concerning their research, practice or other work activities or those of persons or organizations with which they are affiliated. http://www.apa.org/ethics/code/index.aspx?item=7
  • 11. APA Telepsychology Guidelines The guidelines are intended to both educate and inform psychologists in their practice in applying current standards of professional practice when using telecommunication technologies in providing psychological services.
  • 12. APA Telepsychology Guidelines Psychologists who provide telepsychology services make reasonable effort to protect and maintain the confidentiality of the data and information relating to their clients/patients and inform them of the potentially increased risks to loss of confidentiality inherent in the use of the telecommunication technologies, if any.
  • 13. Resistance to LinkedIn
  • 14. Resistance to LinkedIn • Not everybody is on LinkedIn so it doesn’t work.
  • 15. Resistance to LinkedIn • Not everybody is on LinkedIn so it doesn’t work. • No--one has contacted me yet, so LinkedIn is a useless tool.
  • 16. Resistance to LinkedIn • Not everybody is on LinkedIn so it doesn’t work. • No--one has contacted me yet, so LinkedIn is a useless tool. • I am happy with my current professional situation, why should I build a network on LinkedIn?
  • 17. There are many people with more qualifications than me, why would someone connect with me on LinkedIn?
  • 18. Working on LinkedIn will help your networking skills in real life.
  • 19. How you think of yourself will determine your network
  • 20. Look at LinkedIn as a mirror
  • 21. Focus on singles not home runs
  • 22. Practical Tips on How to Build Your LinkedIn Presence
  • 23. Your Profile is Your Frame
  • 24. Your Profile 1.Picture 2.Professional Headline 3.Highlight Relevant Experiences 4.Theme your story 1.Who you are 2.What you are doing 3.Where you want to go
  • 25. At least add a picture of your face to your profile
  • 26. Your Profile 1.Picture 2.Professional Headline 3.Highlight Relevant Experiences 4.Theme your story 1.Who you are 2.What you are doing 3.Where you want to go
  • 27. Questions to Answer 1.Who are you? 2.Who do you serve? 3.What do you really do? 4.How do you do it?
  • 28. Your Profile 1.Picture 2.Professional Headline 3.Highlight Relevant Experiences 4.Theme your story 1.Who you are 2.What you are doing 3.Where you want to go
  • 29. Save Your Searches
  • 30. Your Goals are Your Steering Wheel
  • 31. Set your Goals Find People who can help Exchange Ideas
  • 32. Connections, Connections, Connections
  • 33. How many connections should I have?
  • 34. Add One Person Per Day
  • 35. Send a note when you invite
  • 36. Send a note when you invite
  • 37. How should I network?
  • 38. Be Professional
  • 39. Golden Triangle of Networking
  • 40. Who should I include in my network?
  • 41. Magic Mail
  • 42. Build your online network offline
  • 43. Have Fun with It
  • 44. Something To Always Remember
  • 45. LinkedIn is Your Professional Identity Mirror