Over the last two decades, technology has helped put security and distribution controls in place to build the online coupon system that we see today. With the rise of smartphone usage, we see an even more dramatic shift for consumers away from traditional clip-and-save paper coupons and towards digital coupons. In a recent Google survey, 59% of consumers said they have loaded
coupons onto a loyalty card (from mobile or web).
To understand the digital coupon mindset of retailers, Google commissioned Retail TouchPoints to survey nearly 150 retail executives.
Key findings include:
. 74% of retailers believe digital coupon use will increase dramatically by 2018.
. 74% of retailers are integrating mobile apps, SMS text messaging, web sites or email to deliver their coupons.
. 90% of retailers agree that digital coupons improve their ability to deliver personalized offers.
. 61% of retailers said digital coupons improve speed of checkout.