PSFK - The Future of Retail 2012

  • 442 views
Uploaded on

 

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
442
On Slideshare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
29
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. FUTURE OF RETAIL Reinvention & Revolution: Retail On Demand & The New Brand Champions
  • 2. Modern Shopper’s Expectations  Sophistication Based On Personal Knowledge  Prepared To Trade Data For A Better Experience  Instant Access To Expertise  Takes Advantage Of Technology  Wants To Be Offered A Perfect Match
  • 3. THE NEW BRAND CHAMPION
  • 4. Setting The Stage By clearing the air before customers enter a store and calling out targeted moments for valuable interactions, retailers are helping to create the foundations of a focused and worthwhile interaction THE NEW BRAND CHAMPION SHOPPER AS AFFILIAT “LET ME SELL ON YOUR BEHALF”
  • 5. COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES MULU.ME
  • 6. SHARING PRODUCTS ON FACEBOOK DOUBLES CUSTOMERS’ LOYALTY POINTS TESCO
  • 7. COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS BARCLAYCARD RING
  • 8. CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM CUSTOMERS ON NEW TRUCK DESIGNS CATERPILLAR
  • 9. Meta-Library By tapping into the wealth of online information by leveraging image recognition search and augmented reality to present detailed information and contextual relevance, users are able to use information without being tied to a specific medium or behavior. “HELP ME DECIDE WHICH ONE TO BUY”
  • 10. SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS NEEDLE
  • 11. INSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS KYSY VAIKKA
  • 12. Layered Virtual Showcase A new set of digital services are enabling shoppers to visually experience and experiment with products before they buy. With a growing level of peer to peer communities that are working together and searching for service answers, the right information is being rewarded and being presented in easy formats for large groups of people to use and share. “LET ME NAME MY PRICE”
  • 13. APP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS NETPLENISH
  • 14. BUYAPOWA WEBSITE PROVIDES BULK DISCOUNTS ON POPULAR PRODUCTS
  • 15. Modern Shopper’s Expectations  Sophistication Based On Personal Knowledge  Prepared To Trade Data For A Better Experience  Instant Access To Expertise  Takes Advantage Of Technology  Wants To Be Offered A Perfect Match
  • 16. Service With An Opt In “Give Me Personal Attention And Better Service”
  • 17. LOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES NEIMAN MARCUS
  • 18. STYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE MODCLOTH
  • 19. Subject Specialist Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone. RETAIL ON DEMAND SHOPPER COACHING “Teach Me How To Use This”
  • 20. MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES MOTOMETHOD
  • 21. EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE LENBROOK
  • 22. “LET ME SHOP WHAT I LIKE”
  • 23. GLIMPSE SOCIAL SHOPPING CHANNEL USES FACEBOOK ‘LIKES’ TO BUILD CUSTOM CATOLOGS
  • 24. PICKIE PERSONALIZED MAGAZINE SHOWCASES FRIENDS’ LIKES AND SHARES
  • 25. Experience Centers Best-in-class brands are creating experience centers where consumers are approached, not only as shoppers, but as sophisticated learners who are eager to engage and create “LET ME BUILD THE PERFECT ONE FOR ME”
  • 26. CUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE EVOLVEX
  • 27. 3D PRINTING KIOSK ALLOWS RETAILERS TO OFFER CUSTOMERS PERSONALIZED OBJECTS FUJIFILM
  • 28. Reading The Customer Opt-in services that allow customers to make their personal data available to members of staff in exchange for the promise of tailored service, product recommendations and optimization. RETAIL ON DEMAND FIT WITH A CLICK “HELP ME CHOOSE THE PERFECT FIT”
  • 29. WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE UPCLOAD
  • 30. AUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES SAYDUCK
  • 31. WHY PSFKCONTACTCONTACT No se puede mostrar la imagen en este momento. Piers Fawkes CEO & Founder piers@psfk.com +1 646.520.4672 Jeff Weiner Director, Business Development jeff.weiner@psfk.com +1 646.520.4665 +1 516.359.3453 42 Bond Street, 6th Floor New York, NY 10012 USA www.psfk.com PSFK is a trends-led innovation company that provides its clients with ideas and inspiration to evolve its products, services and marketing communications. We employ a unique methodology to deliver trends research together with future business concepts and user scenarios to a client list that includes American Express, BMW, Microsoft, InterContinental Hotels Group, Target and Pepsi.