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FUTURE OF RETAIL
Reinvention & Revolution: Retail On
Demand & The New Brand
Champions
Modern Shopper’s Expectations
 Sophistication Based On Personal
Knowledge
 Prepared To Trade Data For A Better
Experienc...
THE NEW BRAND
CHAMPION
Setting The Stage
By clearing the air before customers enter a store and calling out targeted
moments for valuable interac...
COMMISSION FEES EARNED BY INFLUENCING
ONLINE PURCHASES
MULU.ME
SHARING PRODUCTS ON FACEBOOK DOUBLES
CUSTOMERS’ LOYALTY POINTS
TESCO
COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS
IN CARD MANAGEMENT AND PROFITS
BARCLAYCARD RING
CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM
CUSTOMERS ON NEW TRUCK DESIGNS
CATERPILLAR
Meta-Library
By tapping into the wealth of online information by leveraging image
recognition search and augmented reality...
SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR
REAL-TIME PRODUCT CONSULTATIONS
NEEDLE
INSURANCE COMPANY RECRUITS EXISTING POLICY
HOLDERS TO ADVISE POTENTIAL CUSTOMERS
KYSY VAIKKA
Layered Virtual
Showcase
A new set of digital services are enabling shoppers to visually experience
and experiment with pr...
APP LETS RETAILERS COMPETE TO SUPPLY
HOUSEHOLD GOODS
NETPLENISH
BUYAPOWA
WEBSITE PROVIDES BULK DISCOUNTS ON
POPULAR PRODUCTS
Modern Shopper’s Expectations
 Sophistication Based On Personal
Knowledge
 Prepared To Trade Data For A Better
Experienc...
Service With An Opt In
“Give Me Personal Attention And Better Service”
LOCATION AWARE APP PROVIDES SALES-STAFF
WITH CUSTOMERS’ PREFERENCES
NEIMAN MARCUS
STYLISTS LOOK TO YOUR PAST PURCHASES TO
TAILOR ADVICE
MODCLOTH
Subject Specialist
Staff members with specialized knowledge bases who can provide smarter
answers and product recommendati...
MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO
WORK ON BIKES THEMSELVES
MOTOMETHOD
EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW
TO ACESS HIGHER AUDIO PERFORMANCE
LENBROOK
“LET ME SHOP WHAT I LIKE”
GLIMPSE
SOCIAL SHOPPING CHANNEL USES FACEBOOK
‘LIKES’ TO BUILD CUSTOM CATOLOGS
PICKIE
PERSONALIZED MAGAZINE SHOWCASES FRIENDS’
LIKES AND SHARES
Experience Centers
Best-in-class brands are creating experience centers where consumers are
approached, not only as shoppe...
CUSTOMIZING MODULAR FURNITURE ONLINE AT
AN AFFORDABLE PRICE
EVOLVEX
3D PRINTING KIOSK ALLOWS RETAILERS TO
OFFER CUSTOMERS PERSONALIZED OBJECTS
FUJIFILM
Reading The Customer
Opt-in services that allow customers to make their personal data available to
members of staff in exc...
WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS
FIND THE RIGHT FIT ONLINE
UPCLOAD
AUGMENTED REALITY APP TESTS POTENTIAL
FURNITURE IN CONSUMERS’ HOMES
SAYDUCK
WHY PSFKCONTACTCONTACT
No se puede mostrar la imagen
en este momento.
Piers Fawkes
CEO & Founder
piers@psfk.com
+1 646.520...
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
PSFK - The Future of Retail 2012
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PSFK - The Future of Retail 2012

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Transcript of "PSFK - The Future of Retail 2012"

  1. 1. FUTURE OF RETAIL Reinvention & Revolution: Retail On Demand & The New Brand Champions
  2. 2. Modern Shopper’s Expectations  Sophistication Based On Personal Knowledge  Prepared To Trade Data For A Better Experience  Instant Access To Expertise  Takes Advantage Of Technology  Wants To Be Offered A Perfect Match
  3. 3. THE NEW BRAND CHAMPION
  4. 4. Setting The Stage By clearing the air before customers enter a store and calling out targeted moments for valuable interactions, retailers are helping to create the foundations of a focused and worthwhile interaction THE NEW BRAND CHAMPION SHOPPER AS AFFILIAT “LET ME SELL ON YOUR BEHALF”
  5. 5. COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES MULU.ME
  6. 6. SHARING PRODUCTS ON FACEBOOK DOUBLES CUSTOMERS’ LOYALTY POINTS TESCO
  7. 7. COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS BARCLAYCARD RING
  8. 8. CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM CUSTOMERS ON NEW TRUCK DESIGNS CATERPILLAR
  9. 9. Meta-Library By tapping into the wealth of online information by leveraging image recognition search and augmented reality to present detailed information and contextual relevance, users are able to use information without being tied to a specific medium or behavior. “HELP ME DECIDE WHICH ONE TO BUY”
  10. 10. SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS NEEDLE
  11. 11. INSURANCE COMPANY RECRUITS EXISTING POLICY HOLDERS TO ADVISE POTENTIAL CUSTOMERS KYSY VAIKKA
  12. 12. Layered Virtual Showcase A new set of digital services are enabling shoppers to visually experience and experiment with products before they buy. With a growing level of peer to peer communities that are working together and searching for service answers, the right information is being rewarded and being presented in easy formats for large groups of people to use and share. “LET ME NAME MY PRICE”
  13. 13. APP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS NETPLENISH
  14. 14. BUYAPOWA WEBSITE PROVIDES BULK DISCOUNTS ON POPULAR PRODUCTS
  15. 15. Modern Shopper’s Expectations  Sophistication Based On Personal Knowledge  Prepared To Trade Data For A Better Experience  Instant Access To Expertise  Takes Advantage Of Technology  Wants To Be Offered A Perfect Match
  16. 16. Service With An Opt In “Give Me Personal Attention And Better Service”
  17. 17. LOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES NEIMAN MARCUS
  18. 18. STYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE MODCLOTH
  19. 19. Subject Specialist Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone. RETAIL ON DEMAND SHOPPER COACHING “Teach Me How To Use This”
  20. 20. MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES MOTOMETHOD
  21. 21. EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE LENBROOK
  22. 22. “LET ME SHOP WHAT I LIKE”
  23. 23. GLIMPSE SOCIAL SHOPPING CHANNEL USES FACEBOOK ‘LIKES’ TO BUILD CUSTOM CATOLOGS
  24. 24. PICKIE PERSONALIZED MAGAZINE SHOWCASES FRIENDS’ LIKES AND SHARES
  25. 25. Experience Centers Best-in-class brands are creating experience centers where consumers are approached, not only as shoppers, but as sophisticated learners who are eager to engage and create “LET ME BUILD THE PERFECT ONE FOR ME”
  26. 26. CUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE EVOLVEX
  27. 27. 3D PRINTING KIOSK ALLOWS RETAILERS TO OFFER CUSTOMERS PERSONALIZED OBJECTS FUJIFILM
  28. 28. Reading The Customer Opt-in services that allow customers to make their personal data available to members of staff in exchange for the promise of tailored service, product recommendations and optimization. RETAIL ON DEMAND FIT WITH A CLICK “HELP ME CHOOSE THE PERFECT FIT”
  29. 29. WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE UPCLOAD
  30. 30. AUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES SAYDUCK
  31. 31. WHY PSFKCONTACTCONTACT No se puede mostrar la imagen en este momento. Piers Fawkes CEO & Founder piers@psfk.com +1 646.520.4672 Jeff Weiner Director, Business Development jeff.weiner@psfk.com +1 646.520.4665 +1 516.359.3453 42 Bond Street, 6th Floor New York, NY 10012 USA www.psfk.com PSFK is a trends-led innovation company that provides its clients with ideas and inspiration to evolve its products, services and marketing communications. We employ a unique methodology to deliver trends research together with future business concepts and user scenarios to a client list that includes American Express, BMW, Microsoft, InterContinental Hotels Group, Target and Pepsi.
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