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The New Retail Democracy research commissioned in December 2013 builds on recent surveys, which highlighted consumers’ views of the global retail landscape and whether retailers were meeting their needs.
The current research interviewed 4,500 adult consumers from Brazil, China, France, Germany, Japan, Russia, South Korea, the UK and USA on their shopping experiences, habits and opinions.
Specific topics in the New Retail Democracy research included:
• Consumer use of multiple touch points for shopping
• Value and benefits technology delivers to the shopping process
• Value of information within the shopping process
• Importance of individualisation to the consumer
• Understanding consumer opinions of their interactions with retailers
• Positive and negative drivers in purchasing decisions
• Growing trend of retail disintermediation and the brand opportunity