Be the first to like this
As you read EQ2 2013, more than half of the year is over and ecommerce businesses are preparing for the busy holiday season. These final few months often determine a year’s success, which, in turn, impacts future investments in technology and marketing in an effort to build customer
reach, engagement, interaction, and revenue.
According to key metrics used to measure ecommerce success, 2013 has thus far been undoubtedly positive.
For instance, same-store website traffic for the more than 600 million quarterly visits that comprise this
release of the Ecommerce Quarterly (EQ) increased 17.60% in one year, while the same companies experienced an 8.16% gain in average order value (AOV). In fact, AOV was higher in the second quarter of 2013 ($115.27) than the traditionally strong fourth quarter ($113.05) of 2012.
These positive signs coincide with second quarter ecommerce estimates from the U.S. Department of Commerce, which include an 18.4% year-overyear increase in ecommerce sales.But while these statistics—as well as many of the EQ’s benchmark reports—point to a strong year for ecommerce, there are still some concerns, specifically around mobile and email.