Even though most of retailers’ current growth is coming from digital channels, shoppers continue to visit stores – and will for many years to come. Their demand for a more relevant store shopping experience, however, has retailers asking “How can we rejuvenate the in-store experience?” in order to return stores to their rightful place in the retail ecosystem.
This report seeks to examine this question in detail.
Some highlights of the report include the following:
• While showrooming and omni-channel pressures dominate media conversations, fundamental and traditional pressures rise to the top of store-based issues. Find out what retailers report as their top Business Challenges
• Retailers’ sales performance dramatically affects their perception of what will make their stores more interesting places to shop. Winners have already had more success
prioritizing their employee work schedules. Where else have they made gains?
• All retailers face similar Organizational Inhibitors, but the technology infrastructure problem appears to be winding down for the best performers. Instead, Retail Winners worry that - for one - putting technology in the hands of store personnel can be a distraction rather than a useful tool.
• Retailers know their stores are in a tough spot: in desperate need of systems overhauls for both customer and employee facing technologies. Find out which technologies hold the most value – and budget – to help them “get there” in the Technology Enablers section of this report.
Based on our data, we’ll also offer several in-depth and pragmatic suggestions on how retailers should proceed. These recommendations can be found in the Bootstrap
Recommendations portion of the report.