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Increase event attendence and scale revenue with virtual events: Social27
 

Increase event attendence and scale revenue with virtual events: Social27

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This is the Social27 presentation for the PCMA Supplier Showdown at the PCMA event in Las Vegas in JAn 2011. ...

This is the Social27 presentation for the PCMA Supplier Showdown at the PCMA event in Las Vegas in JAn 2011.
Four virtual event platform vendors were presented with a business challenge faced by a an Organization, trying to improve event atttendence and increae revenue.
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    Increase event attendence and scale revenue with virtual events: Social27 Increase event attendence and scale revenue with virtual events: Social27 Presentation Transcript

    • Presentation for PCMA: Supplier Showdown
      International Fundraising Professional Association (IFPA)
      Presenter:
      Ike Singh Kehal
      Co-Founder & CEO
      Jan 2011, Las Vegas
    • The IFPA (Fictitious Organization)
      Total members = 45,000
      40 years old
      255 Chapters worldwide
      Two annual events in North America
      The International Conference on Fundraising (January)
      The Future Of Philanthropy For Nonprofits (July)
      Event Attendance= 16% of membership
      Event Revenue = $5.75 million
      Revenue Split = 40% attendee & 60% sponsor fees
    • IFPA Goals
      Strengthen IFPA Community
      Increase Event Participation
      Increase Revenue $$
    • Recommended Solution
      Introduce Hybrid Events
      On Demand Phase for 6 months (until next event)
      Stream main sessions (20%)
      Put remaining sessions On Demand (80%) - available 15 days post event
      Additional Revenue / Cost Recovery:
      Virtual Expo Hall
      Lower registration fee option for virtual event
      Problem Solved!!
      The Obvious
    • Explore Beyond the Obvious.Take a Detour >
    • Once Upon a Time
      6
      Monologue
    • Fast Forward > PresentThe world has Evolved, Advanced….
      7
      Monologue
    • The IFPA Math
    • Re-visit Challenge At Hand
      Strengthen IFPA Community
      Increase Event Participation
      Increase Revenue $$
      Expand direct event participation to beyond 2%
    • Firstly: IFPA members NOT Kindergarten StudentsThey have a lot of knowledge, give them an opportunity to share their knowledge…….
    • Rethink IFPA Strategy:
      To
      Monologue
      Dialogue
    • How?
    • The Inspiration
      Monologue
      Technology Entertainment
      Design
    • The Recommendation
      TEDX: Independently organized TED event
    • Upcoming TEDx events
    • The Tactic for the IFPA
      IFPA Virtual:
      In a Box
      Virtual Summit in a Box
      TM
    • The Process:
      IFPA provides virtual event environment package “In A Box” to all chapters
      Local: Chapters launch Local event as follows:
      Choose 80% content from IFPA Virtual Event Library
      Develop 20% content locally as per priorities
      Bigger chapters have 1 day hybrid event
      Smaller chapters have virtual only
    • The Process: continued….
      Revenue: IFPA shares virtual expo hall environment with chapters
      Chapters generate revenue by selling virtual booths and advertising to local sponsors
    • UtilizeVirtual Tech Innovation
    • The 3 Pillars of Virtual Event Tech
    • Collaborative Learning
    • Rich Profiling & Networking
    • Mobile: Access,Anywhere, Anytime, Any Device!
      http://m.social27.com
    • Thanks!!
      Experience VES11 on the Social27 platform:
      http://VirtualEdgeSummit.social27.com
      And: http://m.social27.com
      Blog: http://VirtualEventsHub.com
      Twitter: @IkeSingh
      Email: Ike@Social27.com
      Info: www.Social27.com