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Presentation for PCMA: Supplier Showdown<br />International Fundraising Professional Association (IFPA)<br />Presenter: <b...
The IFPA (Fictitious Organization)<br />Total members = 45,000<br />40 years old<br />255 Chapters worldwide<br />Two annu...
IFPA Goals<br />Strengthen IFPA Community<br />Increase Event Participation<br />Increase Revenue $$<br />
Recommended Solution<br />Introduce Hybrid Events<br />On Demand Phase for 6 months (until next event)<br />Stream main se...
Explore Beyond the Obvious.Take a Detour ><br />
Once Upon a Time<br />6<br />Monologue<br />
Fast Forward > PresentThe world has Evolved, Advanced….<br />7<br />Monologue<br />
The IFPA Math<br />
Re-visit Challenge At Hand<br />Strengthen IFPA Community<br />Increase Event Participation<br />Increase Revenue $$<br />...
Firstly: IFPA members NOT Kindergarten StudentsThey have a lot of knowledge, give them an opportunity to share their knowl...
Rethink IFPA Strategy:<br />To<br />Monologue<br />Dialogue<br />
How?<br />
The Inspiration<br />Monologue<br />Technology Entertainment <br />Design<br />
The Recommendation<br />TEDX: Independently organized TED event<br />
Upcoming TEDx events<br />
The Tactic for the IFPA<br />IFPA Virtual: <br />In a Box<br />Virtual Summit in a Box<br />TM<br />
The Process:<br />IFPA provides virtual event environment package “In A Box” to all chapters<br />Local: Chapters launch L...
The Process: continued….<br />Revenue: IFPA shares virtual expo hall environment with chapters<br />Chapters generate reve...
UtilizeVirtual Tech Innovation<br />
The 3 Pillars of Virtual Event Tech<br />
Collaborative Learning<br />
Rich Profiling & Networking<br />
Mobile: Access,Anywhere, Anytime, Any Device!<br />http://m.social27.com<br />
Thanks!!<br />Experience VES11 on the Social27 platform:<br />http://VirtualEdgeSummit.social27.com<br />And: http://m.soc...
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Increase event attendence and scale revenue with virtual events: Social27

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This is the Social27 presentation for the PCMA Supplier Showdown at the PCMA event in Las Vegas in JAn 2011.
Four virtual event platform vendors were presented with a business challenge faced by a an Organization, trying to improve event atttendence and increae revenue.
See presentation fro more detail...

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Transcript of "Increase event attendence and scale revenue with virtual events: Social27"

  1. 1. Presentation for PCMA: Supplier Showdown<br />International Fundraising Professional Association (IFPA)<br />Presenter: <br />Ike Singh Kehal<br />Co-Founder & CEO<br />Jan 2011, Las Vegas<br />
  2. 2. The IFPA (Fictitious Organization)<br />Total members = 45,000<br />40 years old<br />255 Chapters worldwide<br />Two annual events in North America<br />The International Conference on Fundraising (January)<br />The Future Of Philanthropy For Nonprofits (July)<br />Event Attendance= 16% of membership<br />Event Revenue = $5.75 million<br />Revenue Split = 40% attendee & 60% sponsor fees<br />
  3. 3. IFPA Goals<br />Strengthen IFPA Community<br />Increase Event Participation<br />Increase Revenue $$<br />
  4. 4. Recommended Solution<br />Introduce Hybrid Events<br />On Demand Phase for 6 months (until next event)<br />Stream main sessions (20%)<br />Put remaining sessions On Demand (80%) - available 15 days post event<br />Additional Revenue / Cost Recovery:<br />Virtual Expo Hall <br />Lower registration fee option for virtual event<br />Problem Solved!!<br />The Obvious<br />
  5. 5. Explore Beyond the Obvious.Take a Detour ><br />
  6. 6. Once Upon a Time<br />6<br />Monologue<br />
  7. 7. Fast Forward > PresentThe world has Evolved, Advanced….<br />7<br />Monologue<br />
  8. 8. The IFPA Math<br />
  9. 9. Re-visit Challenge At Hand<br />Strengthen IFPA Community<br />Increase Event Participation<br />Increase Revenue $$<br />Expand direct event participation to beyond 2%<br />
  10. 10. Firstly: IFPA members NOT Kindergarten StudentsThey have a lot of knowledge, give them an opportunity to share their knowledge…….<br />
  11. 11. Rethink IFPA Strategy:<br />To<br />Monologue<br />Dialogue<br />
  12. 12. How?<br />
  13. 13. The Inspiration<br />Monologue<br />Technology Entertainment <br />Design<br />
  14. 14. The Recommendation<br />TEDX: Independently organized TED event<br />
  15. 15. Upcoming TEDx events<br />
  16. 16. The Tactic for the IFPA<br />IFPA Virtual: <br />In a Box<br />Virtual Summit in a Box<br />TM<br />
  17. 17. The Process:<br />IFPA provides virtual event environment package “In A Box” to all chapters<br />Local: Chapters launch Local event as follows:<br />Choose 80% content from IFPA Virtual Event Library <br />Develop 20% content locally as per priorities<br />Bigger chapters have 1 day hybrid event<br />Smaller chapters have virtual only<br />
  18. 18. The Process: continued….<br />Revenue: IFPA shares virtual expo hall environment with chapters<br />Chapters generate revenue by selling virtual booths and advertising to local sponsors<br />
  19. 19. UtilizeVirtual Tech Innovation<br />
  20. 20. The 3 Pillars of Virtual Event Tech<br />
  21. 21. Collaborative Learning<br />
  22. 22. Rich Profiling & Networking<br />
  23. 23. Mobile: Access,Anywhere, Anytime, Any Device!<br />http://m.social27.com<br />
  24. 24. Thanks!!<br />Experience VES11 on the Social27 platform:<br />http://VirtualEdgeSummit.social27.com<br />And: http://m.social27.com<br />Blog: http://VirtualEventsHub.com<br />Twitter: @IkeSingh<br />Email: Ike@Social27.com<br />Info: www.Social27.com<br />
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