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IIMM promotes media equality on gender

The media is the message and the messenger in today’s world and it’s no doubt that it is increasingly a
powerful one. If you will search proper databases you will find that by the age of 10, a young girl will
watch an average of 31 hours of television a week and join other women around the country in
comprising 52% of the movie-going population. Media always doesn’t have a blissful image; sometimes
the media’s influence on young women has yielded many negative consequences. The media has been
associated with causing young girls to have poor body images, exposing them to limited career options,
and accepting inferior status to men. IIMM is an institute for media and as a pioneer education facility
we encourage our students to be more unisexual rather than be pro-men or pro-women.

Organizations all over the world are trying to terminate these negative consequences of the media’s
influence on young women through public education. These institutes’ uses independently conducted
research to “work within the entertainment industry to dramatically alter how girls and women are
reflected in media” Geena Davis, a renowned television star, started this research in 2004 when she was
watching television with her young daughter. She noticed that there was a significant lack of female
characters and an even fewer number of industrious female role models. Since then, Davis has formed a
working partnership with Dr. Stacy Smith, PhD of the University of Southern California Annenberg School
for Communication and Journalism. So far, Smith has conducted twelve groundbreaking studies that
suggest major gender inequality in media directed toward children, as well as the consequences of the
social inequity that this media apparently perpetuates. We make sure our students learn this issue and
have a thorough research on these data analysis. IIMM is trying to build up a healthier way to inform
others.

IIMM educates the budding journalists to create content which are not gender biasness. We make them
understand that it is not about their opinion it is actually about letting information out. We support this
movement that seeks to boost young girls’ senses of worth by targeting the source of much of their self
image problems in the first place: the media and those who create the media’s content. We are helping
in our own way to contribute by continuing research on gender inequality in the media. Let’s make
Media open for all and the real savior for people. Come to IIMM and grow in your journalistic future.

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Iimm promotes media equality on gender

  • 1. IIMM promotes media equality on gender The media is the message and the messenger in today’s world and it’s no doubt that it is increasingly a powerful one. If you will search proper databases you will find that by the age of 10, a young girl will watch an average of 31 hours of television a week and join other women around the country in comprising 52% of the movie-going population. Media always doesn’t have a blissful image; sometimes the media’s influence on young women has yielded many negative consequences. The media has been associated with causing young girls to have poor body images, exposing them to limited career options, and accepting inferior status to men. IIMM is an institute for media and as a pioneer education facility we encourage our students to be more unisexual rather than be pro-men or pro-women. Organizations all over the world are trying to terminate these negative consequences of the media’s influence on young women through public education. These institutes’ uses independently conducted research to “work within the entertainment industry to dramatically alter how girls and women are reflected in media” Geena Davis, a renowned television star, started this research in 2004 when she was watching television with her young daughter. She noticed that there was a significant lack of female characters and an even fewer number of industrious female role models. Since then, Davis has formed a working partnership with Dr. Stacy Smith, PhD of the University of Southern California Annenberg School for Communication and Journalism. So far, Smith has conducted twelve groundbreaking studies that suggest major gender inequality in media directed toward children, as well as the consequences of the social inequity that this media apparently perpetuates. We make sure our students learn this issue and have a thorough research on these data analysis. IIMM is trying to build up a healthier way to inform others. IIMM educates the budding journalists to create content which are not gender biasness. We make them understand that it is not about their opinion it is actually about letting information out. We support this movement that seeks to boost young girls’ senses of worth by targeting the source of much of their self image problems in the first place: the media and those who create the media’s content. We are helping in our own way to contribute by continuing research on gender inequality in the media. Let’s make Media open for all and the real savior for people. Come to IIMM and grow in your journalistic future.