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Introduction to the Online Journalism
 

Introduction to the Online Journalism

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Introduction to online journalism, its features, its tools and

Introduction to online journalism, its features, its tools and

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    Introduction to the Online Journalism Introduction to the Online Journalism Presentation Transcript

    • Online Journalism
      Laura Mora
      Gracia Puertas
      Ignacio Pou
    • A little bit of history
      Howdid online journalismappear?
    • We can find the origin of digital newspapers in Great Britain 1970´s
       The Viewtel 202 was the first newspaper in digital format.
      It was sold by TV’s technology of Teletexas a complementary service of the Birmingham Post and Mail
      History of Online Journalism
    • The birth and evolution of online journalism cant be traced before the advent of the public Internet, in the1990’s
       In 1993 there was several newspapers in USA that offered information via Internet. The Chicago Tribune, Mercury Centuryor the Atlanta Constitution could be an example.
      In 1994 the Daily Telegraph becomes the first newspaper that offered its digital edition: The Electronic Telegraph.
      History of Online Journalism
    • In Spain, the magazine El Temps, of Valencia, has been the first to have an online edition.
      Soon newspapers as La Vanguardia, El Periódico de Cataluña and Avui were broadcasted by the internet
      History of Online Journalism
    • In our days its almost impossible to calculate how many digital newspapers, magazines and other journalistic publications there are.
      Today, online newspapers are not a complementary service to the paper ones.
      The digital support brings the possibility to use images, sounds, video and text. So online journalism has became the more powerful of the media
      In 2007 Vinton Cerf, vice president of Google said that TV may have reached its limits, cause the 85% of the video we watch its uploaded to the internet.
      History of Online Journalism
    • Online Journalism:Thenewsdemocracy
    • The internet brings many chances to the different journalism formats that didn’t work in the ancient formats.
      The “all for free” policy of almost all the online sources and media allows everyone not only to access the information but also to create new one.
      The News democracy
    • ThetraditionalEnterprises in the web
      All the traditional newspapers, radio stations and TV channels have entered the internet. Bringing information by the web is now almost an obligation for existing in the public sphere.
      General information newspapers as El Mundo or El PAÍS use its own web pages to auto-promote the newspaper brand and the contents of the next day impressed edition.
      The News democracy
    • ThetraditionalEnterprises in the web
      They do a bidirectional promotion between the paper edition and the online one in order to increase the winning from the audience.
      The News democracy
      Advertising earnings from audience
      (TV, Radio, Newspaper)
      Advertising earnings from web traffic
      Information consumer
    • The “native” media
      This media are usually the more faster in publishing news.
      No economical and experience resources:
       A poor and less deeply way of treating information
      The News democracy
    • The “native” media
      Incredible grown of the specialized media since arriving in the internet.
      The main obstacle to the success of a specialized publication was the cost of reaching a very targeted audience
      The News democracy
    • The “native” media and the
      SpecializedJournalism
      Before the internet the main obstacle to the success of a specialized publication was the cost of reaching a very targeted audience.
      The News democracy
    • The “native” media and the
      SpecializedJournalism
      Now instead, they have adopted a similar format to blogs so, reduced its costs while make easier to get to the information.
      The News democracy
    • Thecitizenjournalism
      The News democracy
    • TheCitizenJournalism
      People that use blogs and social networks and feedback tools from media to report what happen around in each moment.
      Mobile Tecnologies
      Ease to access the internet everywhere and inmediately
      The News democracy
    • NEW MEDIA
      • a group of media and entertainment whose possibilities are based on technological advances and the digitalization of content.
      • Characteristics:
      • Can be manipulated
      • On Internet
      • Dense but compressible
      • Interactive but impartial
      • Examples: online newspapers, radio, TV, social networks, blogs, videos…
      New Media
      • Technology = huge amounts of information
      • Internet information:
      ·Short and concise
      ·Complete and updatedevery minute
      What’s happening now?
      • Journalists
      • Mustknowhowtotellinformation
      • Mustknowhowtoconnectinformation
      • Sensitivetotheaudicence
      • Public
      • Can contactwithjournalists
      • Critical and wellinformed
      • Notpassive = INTERACTION
      Journalists and Public
      • New forms of business:
      • Podcasts, videos, links, photographs…
      • SOCIAL COMMUNION
      • Can connectusers
      • Improverelationships
      • Makethedistancesgrowcloser
      New Media
    • Marketisprepared
      Universal accessto Internet
      New devices: mobilephones, Blackberrys
      Messagesdelivered in real time
      Whynow?
      • Considerotheroptions: new journalism
      • Focuson a niche
      • Haveprivilegedinformation
      • Knowhowto use technologies
      • KnowhowGoogle, Facebook, Twitter … work
      5 thingstobe a goodjournalist
    • NEW INFORMATION SOURCES
      • Those that the companies make to advertise themselves
      • Who’s interested?
      • Jobseekers
      • Investors
      • Journalists
      • Consumers
      • Goals
      • Goodreputation
      • Emphasize competition
      CORPORATE PAGES
      • Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video.
      • WEBLOG = (web = “online” ; log = “daily”)
      • They can be INTERACTIVE
      • Types: personal, corporate and business.
      BLOGS
      • Enterprises, famous people, aggencies, NGOs…
      • All of them need social networks to communicate its public!
      • Journalists MUST use social networks as a source of information
      Social Profiles
      • Enterprises uses Facebook official pages
      as a way to create a community around its
      brand.
       Broadcasting exclusive information.
       Launching special offers and events.
      Providing users with tools to expose their opinion and ask.
      Social Profiles
    • Social Profiles
      • Enterprises and people uses Twitter to
      establish conversation with public and do
      networking.
      Attending users/public requirements
      Launching special offers and events
      Creating productive relationships
       Broadcasting live news
      Journalist: MUST take advantage of twitter learning how to search and filter in twitter
      Social Profiles
    • Social Profiles
      • Linkedin is a professional network that
      Links people from everywhere according
      to their interests.
      Is not only a web to look for a job. Journalists can use linkedin to search for experts to interview
      Social Profiles
      • For example. If I need to know more about nuclear security because I’m working on a Fukushima’s article:
      I search by the word “nuclear” and…
      Social Profiles
    • Social Profiles
    • Online journalism does not end with the old formats, but is called upon to play a prominent role.
      The main features of online journalism are:
      Is faster in providing the news
      Admits all the information formats (video, sound, text)
      Bidirectional process of communicate (feedback)
      In Conclusion…
    • The main dangers of online journalism are:
      Not everyone is qualified to elaborate true information or be considered as an information source.
      Being so fast could make the journalist commit mistakes
      The overload of information can cause disinformation.
      In Conclusion…
    • The online journalist must:
      Be able to dominate the technologic tools.
      Filter the overload of information knowing which is the best and true one
      Focus on a niche and be the best in it
      Be fast while accurate.
      In Conclusion…
    • Ifisthereanydoubtorquestion, please, nowisthemomenttoask.
      Thank you for your attention!