Egomania! How ego makes marketing better
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Ego gets a bum rap, but the most effective marketers inject it into everything they do. This deck shares how stroking egos and providing self-validation makes for insanely shareable content—and how this “ego capital” can be used tastefully.
This deck answers the following, and share several examples:
What motivates people to share your content?
How can ego capital be activated within thoughtful, tasteful content?
Which content types create the most satisfying and effective ego experiences?
How can content creators employ ego capital before and after content is published?
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