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Squeeze Page | Internet Marketing ReviewDocument Transcript
Click Here to Visit Internet Marketing ReviewA Look at Using the Squeeze PageA squeeze page is intended to squeeze information out of the person who follows the link thatbrought them to your site. You have spent a lot of time, and perhaps a lot of money, trying topromote the product, and now you want to make the sale. This type of web document differs from alanding page in that a person has to enter their information before going to what they wanted.This type of information gathering is one of the lead generating tactics which provides you with theinformation you need to continue trying to make a sale to the person who enter their data. Unlessyou are offering something to the visitor that is absolutely necessary for them to have, this methodmay not work if there isnt something in it for them.Many entrepreneurs use this opportunity to give the visitor something for free in exchange forentering the information you requested. If it is worth it to them, they may decide to continue andsee what else you have to offer. Its up to you to decide how important it is to have theirinformation, even if they dont make a purchase.One of the best offers to use in this tactic is to ask them to join your opt-in mailing list, which ispublished on a regular basis, and will provide them with weekly or monthly information they wouldotherwise have to spend time surfing the Internet to obtain. In the process you build an audience ofpeople who have started trusting you as an authoring on the subject.The trust that you can build from this type of page is a part of branding which helps peopleremember you and tell their friends and neighbours. By providing a free newsletter you still have aplace to present your offers inside the content of the regularly sent message. A simple link at thebottom of the letter can generate more sales.A properly designed squeeze page can benefit you in getting more leads, but it takes carefulplanning and presentation to make it work as you want it to. When considering the use of thismarketing tactic, you may want to hire a company who knows how to make it work so that it will getyou the most qualified leads possible.