Landing Pages | Internet Marketing ReviewDocument Transcript
Click Here to Visit Internet Marketing ReviewAn Overview of a Landing PageYour landing page is where you want to have the highest amount of traffic because it means you arethat close to making a sale and generating profit. All of your efforts to promote the link have beenworth it, and the moment of truth has arrived. This is the final step in selling your product or serviceso the page has to be designed to complete the sale.The landing strip for a plane is not the end of the flight. The plane still has to taxi to the terminal forthe passengers to complete their journey. The link to your product document is not a final sale,because the visitor still has to become a customer, and the wording involved in helping this tohappen is vitally important to the desired result.Maintaining the visitors attention is part of a successful web site, and now is not the time to clutterup your offer with other links. You want to eliminate all distractions so that they stay focused onmaking a purchase. This is the page that needs to answer all possible questions that a potentialcustomer might have, and provide a place where they can contact you if they come up with one thatisnt already answered.When your link was followed, the person was already interested in what is being offered, yet it isimportant to provide a brief summary or a list of benefits to help refresh their memory. This can bedone by stating each point in very few words that help cause them to finish reading and then clickthe payment button.Depending on what type of product, some entrepreneurs like having a video for people to watchwhich can show exactly how the product works. This can be a good idea for anything from DIYprojects to computer software or e-Books. Even personal services can benefit from having a videothat introduces you to the prospective customer.One of the possible draw backs to using videos for making the final sale is that computers havingtechnical problems and your visitor may not be able to watch the video. Another drawback is that itcould be too distracting and cause people to decide it isnt worth watching the rest of the shortmovie.The whole idea of this final step is to cause a visitor to quickly become a customer, and if anythingdistracts their attention it can cause you to lose the sale. A good landing page can be difficult todevelop into an award winning location, but there are services available which can take care of thisimportant matter for you.