Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand

Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation for

Social Media Is Not
A magic bullet for increasing sales
Just a way to push out information
Something to dive into without a strategy
Just for teens and 20 somethings
A fad that will go away

Social Media Is
A way to
Talk to customers & get feedback
Engage in conversation
Try out product ideas
Promote events
Share resources
Increase customer loyalty

Popular Tools At-A-Glance
Flickr: photo sharing
YouTube: video sharing
Blogs: website content, engaging customers, casual conversation
MySpace & Facebook: social networking, video sharing, photo sharing, events
LinkedIn: professional networking
Twitter: short messages, rapid networking

OMG! No way. She said that?

Check out our new product! What do you think?

Social Media: How It Works

What Your Customers Expect Online: It’s Changed
To have a voice
To have their questions answered
Transparency
Honesty
Ability to give feedback
To engage in a conversation

What Your Customers Expect Online: How It Helps You
Test product and marketing ideas
Engaged customers are more loyal
Your product and brand can spread virally via social media
Increased sales Greater brand recognition

Twitter: What Is It?
A microblogging site
Combination of AOL Instant Messenger, text messaging, & a blog
140 characters per tweet

twitter.com/Ignitus

Twitter: Who’s Using It
Largest age demographic is 35-to-44-year-olds, who make up 25.9% of its users 1
Every day, 5-10 thousand Twitter accounts are created 2
It’s still growing
1 Time Magazine, August 2008 2 ComScore, December 2008

4.5 million unique visitors in December 2008
Compete 2009 siteanalytics.compete.com

Twitter: What It’s Good For
Rapid networking
Building relationships with customers
Finding new customers
Engaging in conversations about news items
Staying on top of trends
Getting feedback on products or ideas

Measuring Success on Twitter: Metrics to Monitor
Number of followers
Direct messages
@ replies
Retweets
Tools to measure influence, eg TwitterFriends

Facebook: What Is It?
A social networking site
Where your customers are connecting with family, friends, and organizations
Join groups, become come fans of businesses, donate money, send event invitations, share photos

Facebook: Who’s Using It
150 million active users
Over half of Facebook users are outside of college
Fastest growing age group is 30+
35-54 year old demographic is fastest: 276.4% growth rate in 6 months
55+ not far behind: 194.3% growth rate
Source: http://www.facebook.com/press

Facebook: What It’s Good For
Creating an online community around your business
Promoting events & products
Engaging customers & getting feedback
Promoting online contests
Sharing videos & photos
Building customer loyalty

Measuring Success on Facebook: Metrics to Monitor
Number of fans
Number of wall posts
Number of photos and videos added by fans
“Likes”
What fans are saying

LinkedIn: What is it?
Social networking site for professionals
Join networking groups
Ask and answer peers’ questions

LinkedIn: Who’s Using It
60% of LinkedIn users have high incomes and hold executive-level or consultant positions
6% of adults use LinkedIn, 72% use other social networks (MySpace and Facebook)
Average age: 41
64% male
http://www.web-strategist.com/

LinkedIn: What It’s Good For
Answering questions
Professional networking
Joining and starting groups
Recommending colleagues
Publicizing events
Posting job opportunities

Measuring Success with LinkedIn: Metrics to Monitor
Connections
Number and quality of recommendations
Best answers
Event RSVPs
Number of people in your group
Job applications

In Conclusion

Decide Which Social Media is Right for You

Think About…
Your marketing and sales strategies
Long-term plan and goals
Time available to commit
Staff involvement needed
Your audience: Where are they? What do they want? Ask them.

Remember…
Engaged consumers are loyal customers
A stellar presence doesn’t happen overnight
Social media is about conversation: give and take
Be prepared for criticism
Everyone is new to social media
It’s not going anywhere but up

Kimberly L. Sanberg Ignitus, Inc. [email_address] http://ignitusinc.com www.twitter.com/ignitus 612.353.4358 View this presentation: http://ignitusinc.com/presentations

Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand

by Ignitus on Nov 18, 2009

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Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand — Presentation Transcript

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