Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand  Kimberly L. Sanberg Director o...
Social Media Is Not <ul><li>A magic bullet for increasing sales </li></ul><ul><li>Just a way to push out information </li>...
Social Media Is <ul><li>A way to </li></ul><ul><li>Talk to customers & get feedback </li></ul><ul><li>Engage in conversati...
Popular Tools At-A-Glance <ul><li>Flickr:  photo sharing </li></ul><ul><li>YouTube:  video sharing </li></ul><ul><li>Blogs...
OMG! No way. She said that?
Check out our new product! What do you think?
 
Social Media: How It Works
What Your Customers Expect Online: It’s Changed <ul><li>To have a voice </li></ul><ul><li>To have their questions answered...
What Your Customers Expect Online: How It Helps You <ul><li>Test product and marketing ideas </li></ul><ul><li>Engaged cus...
Twitter: What Is It? <ul><li>A microblogging site </li></ul><ul><li>Combination of AOL Instant Messenger, text messaging, ...
twitter.com/Ignitus
Twitter: Who’s Using It <ul><li>Largest age demographic is 35-to-44-year-olds, who make up 25.9% of its users 1 </li></ul>...
<ul><li>4.5 million unique visitors in December 2008 </li></ul>Compete 2009  siteanalytics.compete.com
Twitter: What It’s Good For <ul><li>Rapid networking </li></ul><ul><li>Building relationships with customers </li></ul><ul...
Measuring Success on Twitter: Metrics to Monitor <ul><li>Number of followers </li></ul><ul><li>Direct messages </li></ul><...
Facebook:  What Is It? <ul><li>A social networking site </li></ul><ul><li>Where your customers are connecting with family,...
 
Facebook: Who’s Using It <ul><li>150 million active users </li></ul><ul><li>Over half of Facebook users are outside of col...
Facebook: What It’s Good For <ul><li>Creating an online community around your business </li></ul><ul><li>Promoting events ...
Measuring Success on Facebook: Metrics to Monitor <ul><li>Number of fans </li></ul><ul><li>Number of wall posts </li></ul>...
LinkedIn: What is it? <ul><li>Social networking site for professionals </li></ul><ul><li>Join networking groups </li></ul>...
 
LinkedIn: Who’s Using It <ul><li>60% of LinkedIn users have high incomes and hold executive-level or consultant positions ...
LinkedIn: What It’s Good For <ul><li>Answering questions </li></ul><ul><li>Professional networking </li></ul><ul><li>Joini...
 
Measuring Success with LinkedIn: Metrics to Monitor <ul><li>Connections </li></ul><ul><li>Number and quality of recommenda...
In Conclusion
Decide Which Social Media is Right for You
Think About… <ul><li>Your marketing and sales strategies </li></ul><ul><li>Long-term plan and goals </li></ul><ul><li>Time...
Remember… <ul><li>Engaged consumers are loyal customers </li></ul><ul><li>A stellar presence doesn’t happen overnight </li...
Kimberly L. Sanberg Ignitus, Inc. [email_address] http://ignitusinc.com www.twitter.com/ignitus 612.353.4358 View this pre...
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Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand

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With thousands of social media tools available, how should you determine which ones are best for your business? This presentation gives an introduction to social media for businesses with a focus on Twitter, Facebook, and LinkedIn.

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  • Who’s familiar with social media? Who’s here with a nonprofit or for-profit?
  • Who’s on LinkedIn? Facebook?
  • Part of this will inevitably be criticism. You have to be prepared for that
  • “ Tweet”
  • 14 millions visitors or users signed up
  • Start with just one
  • Web 2.0 for Businesses: How You Can Use Social Media to Bring in Money & Promote Your Brand

    1. 1. Web 2.0 for Businesses How You Can Use Social Media to Bring in Money & Promote Your Brand Kimberly L. Sanberg Director of Online Strategy, Ignitus presentation for
    2. 2. Social Media Is Not <ul><li>A magic bullet for increasing sales </li></ul><ul><li>Just a way to push out information </li></ul><ul><li>Something to dive into without a strategy </li></ul><ul><li>Just for teens and 20 somethings </li></ul><ul><li>A fad that will go away </li></ul>
    3. 3. Social Media Is <ul><li>A way to </li></ul><ul><li>Talk to customers & get feedback </li></ul><ul><li>Engage in conversation </li></ul><ul><li>Try out product ideas </li></ul><ul><li>Promote events </li></ul><ul><li>Share resources </li></ul><ul><li>Increase customer loyalty </li></ul>
    4. 4. Popular Tools At-A-Glance <ul><li>Flickr: photo sharing </li></ul><ul><li>YouTube: video sharing </li></ul><ul><li>Blogs: website content, engaging customers, casual conversation </li></ul><ul><li>MySpace & Facebook: social networking, video sharing, photo sharing, events </li></ul><ul><li>LinkedIn: professional networking </li></ul><ul><li>Twitter: short messages, rapid networking </li></ul>
    5. 5. OMG! No way. She said that?
    6. 6. Check out our new product! What do you think?
    7. 8. Social Media: How It Works
    8. 9. What Your Customers Expect Online: It’s Changed <ul><li>To have a voice </li></ul><ul><li>To have their questions answered </li></ul><ul><li>Transparency </li></ul><ul><li>Honesty </li></ul><ul><li>Ability to give feedback </li></ul><ul><li>To engage in a conversation </li></ul>
    9. 10. What Your Customers Expect Online: How It Helps You <ul><li>Test product and marketing ideas </li></ul><ul><li>Engaged customers are more loyal </li></ul><ul><li>Your product and brand can spread virally via social media </li></ul>Increased sales Greater brand recognition
    10. 11. Twitter: What Is It? <ul><li>A microblogging site </li></ul><ul><li>Combination of AOL Instant Messenger, text messaging, & a blog </li></ul><ul><li>140 characters per tweet </li></ul>
    11. 12. twitter.com/Ignitus
    12. 13. Twitter: Who’s Using It <ul><li>Largest age demographic is 35-to-44-year-olds, who make up 25.9% of its users 1 </li></ul><ul><li>Every day, 5-10 thousand Twitter accounts are created 2 </li></ul><ul><li>It’s still growing </li></ul>1 Time Magazine, August 2008 2 ComScore, December 2008
    13. 14. <ul><li>4.5 million unique visitors in December 2008 </li></ul>Compete 2009 siteanalytics.compete.com
    14. 15. Twitter: What It’s Good For <ul><li>Rapid networking </li></ul><ul><li>Building relationships with customers </li></ul><ul><li>Finding new customers </li></ul><ul><li>Engaging in conversations about news items </li></ul><ul><li>Staying on top of trends </li></ul><ul><li>Getting feedback on products or ideas </li></ul>
    15. 16. Measuring Success on Twitter: Metrics to Monitor <ul><li>Number of followers </li></ul><ul><li>Direct messages </li></ul><ul><li>@ replies </li></ul><ul><li>Retweets </li></ul><ul><li>Tools to measure influence, eg TwitterFriends </li></ul>
    16. 17. Facebook: What Is It? <ul><li>A social networking site </li></ul><ul><li>Where your customers are connecting with family, friends, and organizations </li></ul><ul><li>Join groups, become come fans of businesses, donate money, send event invitations, share photos </li></ul>
    17. 19. Facebook: Who’s Using It <ul><li>150 million active users </li></ul><ul><li>Over half of Facebook users are outside of college </li></ul><ul><li>Fastest growing age group is 30+ </li></ul><ul><li>35-54 year old demographic is fastest: 276.4% growth rate in 6 months </li></ul><ul><li>55+ not far behind: 194.3% growth rate </li></ul>Source: http://www.facebook.com/press
    18. 20. Facebook: What It’s Good For <ul><li>Creating an online community around your business </li></ul><ul><li>Promoting events & products </li></ul><ul><li>Engaging customers & getting feedback </li></ul><ul><li>Promoting online contests </li></ul><ul><li>Sharing videos & photos </li></ul><ul><li>Building customer loyalty </li></ul>
    19. 21. Measuring Success on Facebook: Metrics to Monitor <ul><li>Number of fans </li></ul><ul><li>Number of wall posts </li></ul><ul><li>Number of photos and videos added by fans </li></ul><ul><li>“Likes” </li></ul><ul><li>What fans are saying </li></ul>
    20. 22. LinkedIn: What is it? <ul><li>Social networking site for professionals </li></ul><ul><li>Join networking groups </li></ul><ul><li>Ask and answer peers’ questions </li></ul>
    21. 24. LinkedIn: Who’s Using It <ul><li>60% of LinkedIn users have high incomes and hold executive-level or consultant positions </li></ul><ul><li>6% of adults use LinkedIn, 72% use other social networks (MySpace and Facebook) </li></ul><ul><li>Average age: 41 </li></ul><ul><li>64% male </li></ul>http://www.web-strategist.com/
    22. 25. LinkedIn: What It’s Good For <ul><li>Answering questions </li></ul><ul><li>Professional networking </li></ul><ul><li>Joining and starting groups </li></ul><ul><li>Recommending colleagues </li></ul><ul><li>Publicizing events </li></ul><ul><li>Posting job opportunities </li></ul>
    23. 27. Measuring Success with LinkedIn: Metrics to Monitor <ul><li>Connections </li></ul><ul><li>Number and quality of recommendations </li></ul><ul><li>Best answers </li></ul><ul><li>Event RSVPs </li></ul><ul><li>Number of people in your group </li></ul><ul><li>Job applications </li></ul>
    24. 28. In Conclusion
    25. 29. Decide Which Social Media is Right for You
    26. 30. Think About… <ul><li>Your marketing and sales strategies </li></ul><ul><li>Long-term plan and goals </li></ul><ul><li>Time available to commit </li></ul><ul><li>Staff involvement needed </li></ul><ul><li>Your audience: Where are they? What do they want? Ask them. </li></ul>
    27. 31. Remember… <ul><li>Engaged consumers are loyal customers </li></ul><ul><li>A stellar presence doesn’t happen overnight </li></ul><ul><li>Social media is about conversation: give and take </li></ul><ul><li>Be prepared for criticism </li></ul><ul><li>Everyone is new to social media </li></ul><ul><li>It’s not going anywhere but up </li></ul>
    28. 32. Kimberly L. Sanberg Ignitus, Inc. [email_address] http://ignitusinc.com www.twitter.com/ignitus 612.353.4358 View this presentation: http://ignitusinc.com/presentations

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