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Integrating Direct Mail & Online Marketing to Engage Constituents & Raise Funds

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In a time when parents are timid about spending money, nonpublic schools are getting creative to bring in new students and retain current ones. But schools are on a budget, too, and are looking for …

In a time when parents are timid about spending money, nonpublic schools are getting creative to bring in new students and retain current ones. But schools are on a budget, too, and are looking for ways to recruit new students and fundraise on a budget.

The internet provides the perfect, low-cost way for your school to interact with your current supporters, find new ones, and fundraise. Through an online newsletter, your school can strengthen the relationship you have with parents by keeping them in the loop about new programs and teachers, and posting volunteer opportunities. Through email and your website, you can fundraise with little overhead cost.

We will show you how, by integrating traditional direct mail marketing with online marketing, you can reach your enrollment goals and raise more money for the programs that make your school unique.

Published in: Education, Business

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  • Transcript

    • 1. Integrating Direct Mail & Online Marketing to Engage Constituents & Raise Funds Dean Sanberg, Direct Marketing Services Kimberly L. Sanberg, Ignitus Strategies
    • 2. 7 Things You’ll Learn To Do
      • Fundraise online
      • Increase awareness
      • Engage alumni & parents
      • Reach prospective families
      • Increase enrollment
      • Save money & be more efficient
      • Market & advertise your school online
    • 3. And You’ll Know How To:
      • Integrate direct mail with the internet
      • Find tools for managing your website
      • Start accepting donations online
      • Get started with email lists
      • Find free calendar tools
      • Use social media
      • Start advertising online
    • 4. Before You Dive In: The Must Haves
      • Goals
      • Budget
      • Someone in charge
      • Staff buy-in and involvement
      • Website
      • Strategy
    • 5. Direct Mail & Printing
      • Reduction in traditional print
      • Move documents online
      • Spend time with your data
      • Print on demand
      • Direct mail & fundraising appeals
      • Direct mail recruiting
    • 6. The Online Side of Things
    • 7. Your Website
    • 8. Your Website: What It Should Have
      • Promotional materials
      • Easy to navigate
      • Pretty
      • Updated with upcoming events
      • Volunteer information
      • Admissions & Registration
      • Support / Donate
      • Email list sign up
      • History, mission, and principles
      • Photos
      • Testimonials
    • 9. Your Website: What It Can Help You Do
      • Recruit parent volunteers
      • Engage alumni
      • Increase enrollment by streamlining the process
      • Serve as a low-cost marketing tool
      • Fundraise online
    • 10. Web Marketing Association’s 2008 Winner http://www.vms.edu/
    • 11. Web Marketing Association’s 2007 Winner http://www.bethanyschool.org/
    • 12. Easy Website Creation & Hosting
      • Google Sites http://sites.google.com
      • Weebly http://www.weebly.com/
      • Yahoo http://smallbusiness.yahoo.com
      • Pair Networks http://www.pair.com/
    • 13. Online Fundraising
    • 14. Online Fundraising
      • Make it easy for people to donate
      • Make a case for donating on your website
      • Link to donation form from emails, social media, and other parts of your website
    • 15.  
    • 16. How to Start Accepting Donations
      • Network for Good’s DonateNow
      • Democracy in Action
      • PayPal
      • GiftTool
      • Google Checkout
    • 17. Email
    • 18. Email Lists
      • Volunteer opportunities
      • Events
      • Fundraising
      • Enewsletter
    • 19. Affordable Email Tools
      • EmailNow - $29.95/mo
      • VerticalResponse – FREE for up to 10k emails/mo
      • MailChimp - $25.50/mo for up to 2,500 subscribers
    • 20. Events & Calendars
    • 21. Events & Volunteer Management
    • 22. Online Calendar
      • Fundraising events
      • Volunteer opportunities
      • Alumni events
      • School activities
    • 23. Free Online Calendar Tools
      • Google Calendar http://calendar.google.com
      • Localendar http://www.localendar.com/
      • Spongecell http://www.spongecell.com/
    • 24. Social Media
      • Connect with parents
      • Stay in touch with alumni
      • Promote volunteer opportunities
      • Fundraise
      • Easy to update
    • 25.  
    • 26.  
    • 27. Paid Advertising Online
      • Target specific geographic area
      • Set up keywords
      • Google AdWords Grants
      • www.google.com/grants/
    • 28. Bringing It All Together
    • 29. Increase Enrollment
    • 30. Raise More Money
    • 31. Top 7 Reasons You Need to Be Online
      • Your constituents are there
      • It’s cost-effective
      • Reach a wider audience
      • See immediate results
      • Communicate regularly
      • Easy to integrate with your current strategy
      • Costs less to raise more
    • 32. Integrating Direct Mail & Online Marketing
    • 33. Integrating Direct Mail & Online Marketing
    • 34. Integrating Direct Mail & Online Marketing
    • 35. Integrating Direct Mail & Online Marketing
    • 36. Integrating Direct Mail & Online Marketing
    • 37. With Integration You Will:
      • Reach more people and spend less
      • See more results more quickly
      • Find your target audience
      • Increase enrollment
    • 38. With Integration You Will:
      • Design powerful fundraising campaigns
      • Give people the information they want when they want it
      • Engage parents & prospective students
      • Keep in touch with alumni
    • 39. In Conclusion
    • 40. Questions to Ask Yourself
      • What is my school already doing online?
      • What are our goals?
      • Which online pieces are a priority for us?
      • Which staff members should be involved?
      • What’s our budget? What’s our time commitment?
      • How can we integrate online tools with our current fundraising/marketing strategies?
    • 41. 6 Things You Can Do Right Now
      • Start accepting donations online
      • Get started with a free email tool
      • Create an online calendar to share with parents
      • Improve your website
      • Start advertising online
      • Engage alumni and parents online
    • 42. [email_address] http://IgnitusStrategies.com http://twitter.com/ignitus 612.812.0188 Kimberly L. Sanberg Director, Ignitus Strategies Dean Sanberg CEO, Direct Marketing Services, Inc. [email_address] http://www.DMShub.com 952-886-3452