Schema
Semantic Markup and Search
Carrie Hill
Co-Founder
IgnitorDigital.com
@CarrieHill
info@ignitordigital.com

Twitter @...
The problems you face
Problems
– Address city not the
same as nearest popular
city or city you DBA in
– Competing with a l...
Which Schema Do We Use?
There are nearly an infinite
number of choices when it comes
to Structured Data.
AT LEAST
574 Diff...
A Hint for Picking a Schema

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.com
Reviews

#5

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.com
Recipe

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.com
Products

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.com
Location

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.com
Offer
You can only format 1 product per page, but
you CAN put multiple offers on that one
product. EBay is a prime example...
Servicing Locations

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.com
Video – A LOT Of Opportunity
Mark up your EMBEDDED videos

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.c...
Area Businesses, Locations, Activities

Twitter @CarrieHill

IgnitorDigital.com

+ Carrie.Hill1@gmail.com
BONUS
These Google Spreadsheets will mark up a Restaurant or
Local Business just by filling in the blanks. These
markups h...
Thanks
Questions? Comments?
I’d love to connect – find me on:
Facebook.com/carrie.hill1
Twitter.com/CarrieHill
Google+ = +...
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Schema Semantic Markup & Search

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Schema semantic markup presentation from Pubcon 2013

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Transcript of "Schema Semantic Markup & Search"

  1. 1. Schema Semantic Markup and Search Carrie Hill Co-Founder IgnitorDigital.com @CarrieHill info@ignitordigital.com Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  2. 2. The problems you face Problems – Address city not the same as nearest popular city or city you DBA in – Competing with a large name-brand website – A lot of competition – Everyone else has the same style of search result – Resources and Time Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  3. 3. Which Schema Do We Use? There are nearly an infinite number of choices when it comes to Structured Data. AT LEAST 574 Different Options That’s 328,902 combinations of 2 schemas That’s 188,131,944 combinations of 3 schemas That’s a lot of Schemas! 1) Lifts you above the pack 2) Offers better descriptions of what your page offers 3) Biggest “bang for your buck” Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  4. 4. A Hint for Picking a Schema Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  5. 5. Reviews #5 Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  6. 6. Recipe Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  7. 7. Products Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  8. 8. Location Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  9. 9. Offer You can only format 1 product per page, but you CAN put multiple offers on that one product. EBay is a prime example: Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  10. 10. Servicing Locations Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  11. 11. Video – A LOT Of Opportunity Mark up your EMBEDDED videos Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  12. 12. Area Businesses, Locations, Activities Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  13. 13. BONUS These Google Spreadsheets will mark up a Restaurant or Local Business just by filling in the blanks. These markups have a few extra items that set them apart from other markup tools You can copy into your own Google Docs and Edit to mark up any business! Visit http://ignitordigital.com/SchemaTreats Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
  14. 14. Thanks Questions? Comments? I’d love to connect – find me on: Facebook.com/carrie.hill1 Twitter.com/CarrieHill Google+ = +Carrie.Hill1@gmail.com Info@ignitordigital.com Twitter @CarrieHill IgnitorDigital.com + Carrie.Hill1@gmail.com
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