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Solving Common Problems
in
Google Places
aka Maps, Local, Local Business Center,
Plus for Local
Mary Bowling
www.MaryBowling.com
@MaryBowling
MaryBBowling@gmail.com
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
www.LocalU.orgwww.LocalU.org
Google+Local Semi-Merge
• Review system changed to Zagat
• Review AND reviewer filters implemented
• Ramped up enforcement of business listing
quality guidelines
• Businesses forcing Google+Local merge must
re-verify
• Human review required for much more stuff
• Google Mapmaker is now has a role in review
and approval of Places listings
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Sometimes, It’s Not You!
Transition of Places listings onto Google+ is an
immense undertaking
– Still very much in flux
– The new system is not yet ready for
• Multi-location businesses
• Service area businesses with hidden addresses
• Photos from listing owners
• Who knows what else? Errors and glitches are common
– Early adopters may not have done things right
• Lack of guidance from Google contributed to this
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google’s Advice on Places/Plus
– http://productforums.google.com/forum/#!category-
topic/business/nqzouJ3KkU8
– http://productforums.google.com/forum/#!category-topic/busines
– “Verified owner in the Google Places for Business:
continue to manage your information from the Google
Places for Business dashboard and please wait for further
instructions. We are working on a smooth upgrade process
for everyone.”
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
If you have to force the merge, read this
(complicated) advice from Google:
Don’t do anything with
Google Places/Google+
WAIT FOR GOOGLE!*
(* “you will thank me”)
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Googler’s Advice
Most of the “new stuff” is not available to
most of us, yet…
Read this before you do anything!
http://productforums.google.com/forum/#!catego
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Current Google Advice*
*April 22, 2012
Think Like Google About Local
• Google’s trying to model the real world with
it’s business listings
– It knows it doesn’t always do a great job
• Googlers are not local business people
– They have different perceptions of what the real
world is like for small businesses
• Google has realized that not all business
listing issues can be handled via an algorithm
– Much more Local support has been added
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google and Business Listings
• Google owns the listing–not the business
– Google decides what to put in the listing
• Input from the verified owner is just one set
of data that goes into the cluster of
information Google has about a business
• Google can trust multiple sources of differing
data more than it trusts what the verified
owner provides
– It’s critical to have consistent data across the web!
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google’s Quality Guidelines
• Guidelines are intended to be somewhat
vague
• Not all guidelines are published
• Published guidelines change, but info often
not pushed out effectively or quickly enough
to prevent problems
• Google has out-of-date (but often undated)
information on its own pages
– You can’t always tell what’s newest advice/rules
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google Maps and Google Places
• Places is NOT a business directory-it is part
of a map that shows what exists in the
physical world
• Places is just one set of data (about
businesses) that gets layered onto Maps
• Places data and Maps data don’t always
synch up well
– Conventions and guidelines can differ
• Examples: address formatting, categories
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google Maps and Google Places
Required before a business listing goes live:
– Verification
– Review
– Approval
• Places requires verification
– Many more PIN mailers and fewer phone calls than before
• Maps requires review and approval
– Different levels of reviews and reviewers
– Some disapprovals are automatic
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
What About Those Phone Calls?
• Caller ID says if call is really from Google
• These callers are charged ONLY with:
– Verifying if the NAP in your listing is correct
• Often, they don’t need much info to be able to say
“yes” or “no” on data accuracy
– Example: phone is answered using a different business name
– Verifying whether you meet with people at your
business location or not
• If not, you should have hidden address in listing
– Incorrect answers result in quick suspension of
listing(s)
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Service Area Businesses
Service Area Businesses* (SABs) never quite fit
into Google’s concept of businesses being
physical places on Maps
– Google continually struggles to equitably
accommodate them
– Spammers and scammers everywhere in this
space!
• Makes it tough for legitimate businesses and for Google
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
*The business goes to the customer’s location instead of
the customer coming to the business’ location
Service Area Businesses
SABs that do not meet w/customers at their
locations are doubly handicapped
• these businesses are required to hide their
addresses in their listings or be suspended
• Google+ cannot yet accommodate these
businesses
– If a “social local Google+ page” has been created
for one of these SABs, it should be deleted
– http://productforums.google.com/forum/#!msg/business/M
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
“Poking” a Listing
• Why?
– Indicates you are actively managing the listing and
your content may be the freshest
– Sometimes fixes problems. Wait a few days to see if
it works
• How?
– Log into Places listing dashboard
– Click on Edit button for the listing
– Don’t make any changes-just click on submit to
ping Google
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Places Support Options
Report a
Problem
directly from a
Google+ page
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Places Support Options
Edit a listing
directly from a
Google+ page
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
•Be signed into your
account.
•Different options
depending on whether
you’ve merged Places
and Plus or not
Places Support Options
Places troubleshooter:
http://productforums.google.com/forum/#!forum/business
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Quickest, most reliable way to get help!
Places Support Options
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Troubleshooter = Decision Tree
•Answer questions and follow the path
•Give as much info as you can
•Check email associated with account for response
•Get fast, useful responses in 2-3 working days!
•Continue to correspond until problem is resolved
Yes, Google Phone Support!
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google and Your Business Forum
http://productforums.google.com/forum/#!forum/business
•http://productforums.google.com/forum/#!category-
topic/business/need-advice/_TsTH0PIqdo
•http://productforums.google.com/forum/#!
categories/business/technical-issue
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
2 categories:
Google and Your Business Forum
Googlers Jade W
Top contributors (TC):
Sticky posts at the top of pages
Announcement icons
http://productforums.google.com/forum/#!forum/business
http://productforums.google.com/forum/#!category-
topic/business/need-advice/_TsTH0PIqdo
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Sign Up To Receive Notices!
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
http://support.google.com/places/bin/request.py?
contact_type=verification_address_collection&
Be a Google Map Maker
Map Maker is a map-making community where
anyone can contribute edits to maps
•You can make edits and approve or disapprove other
people’s edits
• The more you contribute, the more clout you get as a
power user
• And your edits move up in the queue for faster approval
• If you have a lot of edits that do not get approved, your
powers diminish
http://www.google.com/mapmaker
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google Map Maker Tips
http://support.google.com/mapmaker/?hl=en
Learn to use Map Maker correctly-mistakes are punished
https://sites.google.com/site/mapyourworldcommunity/discuss
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google Map Maker Tips
• Begin earning trust with accurate edits of
places you know very well
• Don’t just edit business listings
• Increase chances of approval by providing
notes and URLs to webpages that support
your edits
• Team up with others to review and approve
each others edits
– Agencies may benefit from a Map Maker power-
user account it controls
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google Map Maker Tips
• Be aware that there are:
– automated edit review bots
– some types of business always require review by
a Googler, some by a super reviewer at Google
– tough RERs – Regional Expert Reviewers
• Do not try to add a service area business via
Map Maker unless street view confirms its
existence – add it in Places or Plus, instead
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google Map Maker Tips
Post to the Map Maker help forum for help with
reviews/approvals
Look for posts by Google employees
And official Maps guides
https://sites.google.com/site/mapyourworldcommunity/
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Google Map Maker Tips
• The Map Maker interface is hard to
master
• It’s much easier to use Map Maker via
Report a problem and Edit on Google+
page, if you can
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: No Control of Listing
Messages:
–“We currently do not support the location”
–“Pending review” (for more than 2 weeks)
–“The information provided isn't eligible for verification”
–“Account suspended”
Probable causes:
–Guideline violations (most often the cause!)
–Google glitches
–Back ups at Google
Contact Google support via troubleshooter
Be prepared to recreate & re-verify problem listings
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: Can’t Verify
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Duplicate listings can prevent listing verification
•Get rid of all duplicates
Problem: Listings Merge
• Use the troubleshooter to report merges
• Expect the fix to take 3-4 weeks
• Be patient – messing with other stuff in the
meantime could slow down the fix
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: Moving Locations
Google prefers:
–Mark old location closed and then create and verify
a new listing for the new location
–While signed into account, use troubleshooter tool
to tell Google support that you have moved
•Give old info and new info
•Give URLs for both listings
–Message on old listing has improved
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: Moving Locations
To try to change the address, instead:
– Change NAP on website first
– Change primary data providers ASAP
– Do not claim listing & change address at the same
time
– Do not change anything else until new address is
live
– You will likely get 2 listings
• report them as duplicates via troubleshooter tool
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: Reviews Missing
• Flagged as spammy for good cause
– Links placed in reviews flag them as spam
– Length of review may trigger filter
– Words in review may trigger filter
• Legitimate reviews caught in spam filter
– Viewed as necessary collateral damage
• Spam filter has been eased
• Reviewers may need more account trust
– New accounts
– New to reviewing at Google
• Location review was posted from:
– Multiple reviews from one IP address
• Includes review stations at business location
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: Reviews Missing
Technical problems:
– Reviews are attached to a duplicate listing
• Reviews left on “wrong” listing
• Business owner cannot respond to reviews
• Business has moved and reviews have not attached
to new listing
– Reviewer has not made their reviews public
– Some review features not live in all browsers
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: No Rating Stars
To get gold stars in the SERPs, you’ll need
to:
•Pay via AdWords Express
•Try to get them organically via review mark-up
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Problem: Bad at a glance terms
Coming from reviews, descriptions, categories
and other information about business out on
the web
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
– No one, not even
Googlers, can change
what shows up here
– Check 3rd party sites
– to find it , search for
“phrase”+”business name”
– Try to correct it at the
source(s)
Recap
• Things continually change – keep up!
• Understand how Google views business listings and Maps
• Know how to use the help forums
• Know who to listen to in the help forums
• Learn to use Mapmaker effectively
• You can Poke listings, first and try the edit feature on
Plus page, BUT troubleshooter support seems to be the
quickest and most reliable way to get problems
resolved
• Try to be patient
• Be prepared to start over with a new listing and/or
Google+ page
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
Thanks!
Mary Bowling
www.MaryBowling.com
@MaryBowling
MaryBBowling@gmail.com
Optimized!Optimized!
www.MaryBowling.comwww.MaryBowling.com
www.LocalU.orgwww.LocalU.org

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Solving Common Problems in Google Places - Pubcon New Orleans 2013

  • 1. Solving Common Problems in Google Places aka Maps, Local, Local Business Center, Plus for Local Mary Bowling www.MaryBowling.com @MaryBowling MaryBBowling@gmail.com Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com www.LocalU.orgwww.LocalU.org
  • 2. Google+Local Semi-Merge • Review system changed to Zagat • Review AND reviewer filters implemented • Ramped up enforcement of business listing quality guidelines • Businesses forcing Google+Local merge must re-verify • Human review required for much more stuff • Google Mapmaker is now has a role in review and approval of Places listings Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 3. Sometimes, It’s Not You! Transition of Places listings onto Google+ is an immense undertaking – Still very much in flux – The new system is not yet ready for • Multi-location businesses • Service area businesses with hidden addresses • Photos from listing owners • Who knows what else? Errors and glitches are common – Early adopters may not have done things right • Lack of guidance from Google contributed to this Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 4. Google’s Advice on Places/Plus – http://productforums.google.com/forum/#!category- topic/business/nqzouJ3KkU8 – http://productforums.google.com/forum/#!category-topic/busines – “Verified owner in the Google Places for Business: continue to manage your information from the Google Places for Business dashboard and please wait for further instructions. We are working on a smooth upgrade process for everyone.” Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com If you have to force the merge, read this (complicated) advice from Google:
  • 5. Don’t do anything with Google Places/Google+ WAIT FOR GOOGLE!* (* “you will thank me”) Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com Googler’s Advice
  • 6. Most of the “new stuff” is not available to most of us, yet… Read this before you do anything! http://productforums.google.com/forum/#!catego Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com Current Google Advice* *April 22, 2012
  • 7. Think Like Google About Local • Google’s trying to model the real world with it’s business listings – It knows it doesn’t always do a great job • Googlers are not local business people – They have different perceptions of what the real world is like for small businesses • Google has realized that not all business listing issues can be handled via an algorithm – Much more Local support has been added Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 8. Google and Business Listings • Google owns the listing–not the business – Google decides what to put in the listing • Input from the verified owner is just one set of data that goes into the cluster of information Google has about a business • Google can trust multiple sources of differing data more than it trusts what the verified owner provides – It’s critical to have consistent data across the web! Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 9. Google’s Quality Guidelines • Guidelines are intended to be somewhat vague • Not all guidelines are published • Published guidelines change, but info often not pushed out effectively or quickly enough to prevent problems • Google has out-of-date (but often undated) information on its own pages – You can’t always tell what’s newest advice/rules Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 10. Google Maps and Google Places • Places is NOT a business directory-it is part of a map that shows what exists in the physical world • Places is just one set of data (about businesses) that gets layered onto Maps • Places data and Maps data don’t always synch up well – Conventions and guidelines can differ • Examples: address formatting, categories Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 11. Google Maps and Google Places Required before a business listing goes live: – Verification – Review – Approval • Places requires verification – Many more PIN mailers and fewer phone calls than before • Maps requires review and approval – Different levels of reviews and reviewers – Some disapprovals are automatic Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 12. What About Those Phone Calls? • Caller ID says if call is really from Google • These callers are charged ONLY with: – Verifying if the NAP in your listing is correct • Often, they don’t need much info to be able to say “yes” or “no” on data accuracy – Example: phone is answered using a different business name – Verifying whether you meet with people at your business location or not • If not, you should have hidden address in listing – Incorrect answers result in quick suspension of listing(s) Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 13. Service Area Businesses Service Area Businesses* (SABs) never quite fit into Google’s concept of businesses being physical places on Maps – Google continually struggles to equitably accommodate them – Spammers and scammers everywhere in this space! • Makes it tough for legitimate businesses and for Google Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com *The business goes to the customer’s location instead of the customer coming to the business’ location
  • 14. Service Area Businesses SABs that do not meet w/customers at their locations are doubly handicapped • these businesses are required to hide their addresses in their listings or be suspended • Google+ cannot yet accommodate these businesses – If a “social local Google+ page” has been created for one of these SABs, it should be deleted – http://productforums.google.com/forum/#!msg/business/M Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 15. “Poking” a Listing • Why? – Indicates you are actively managing the listing and your content may be the freshest – Sometimes fixes problems. Wait a few days to see if it works • How? – Log into Places listing dashboard – Click on Edit button for the listing – Don’t make any changes-just click on submit to ping Google Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 16. Places Support Options Report a Problem directly from a Google+ page Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 17. Places Support Options Edit a listing directly from a Google+ page Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com •Be signed into your account. •Different options depending on whether you’ve merged Places and Plus or not
  • 18. Places Support Options Places troubleshooter: http://productforums.google.com/forum/#!forum/business Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com Quickest, most reliable way to get help!
  • 19. Places Support Options Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com Troubleshooter = Decision Tree •Answer questions and follow the path •Give as much info as you can •Check email associated with account for response •Get fast, useful responses in 2-3 working days! •Continue to correspond until problem is resolved
  • 20. Yes, Google Phone Support! Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 21. Google and Your Business Forum http://productforums.google.com/forum/#!forum/business •http://productforums.google.com/forum/#!category- topic/business/need-advice/_TsTH0PIqdo •http://productforums.google.com/forum/#! categories/business/technical-issue Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com 2 categories:
  • 22. Google and Your Business Forum Googlers Jade W Top contributors (TC): Sticky posts at the top of pages Announcement icons http://productforums.google.com/forum/#!forum/business http://productforums.google.com/forum/#!category- topic/business/need-advice/_TsTH0PIqdo Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 23. Sign Up To Receive Notices! Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com http://support.google.com/places/bin/request.py? contact_type=verification_address_collection&
  • 24. Be a Google Map Maker Map Maker is a map-making community where anyone can contribute edits to maps •You can make edits and approve or disapprove other people’s edits • The more you contribute, the more clout you get as a power user • And your edits move up in the queue for faster approval • If you have a lot of edits that do not get approved, your powers diminish http://www.google.com/mapmaker Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 25. Google Map Maker Tips http://support.google.com/mapmaker/?hl=en Learn to use Map Maker correctly-mistakes are punished https://sites.google.com/site/mapyourworldcommunity/discuss Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 26. Google Map Maker Tips • Begin earning trust with accurate edits of places you know very well • Don’t just edit business listings • Increase chances of approval by providing notes and URLs to webpages that support your edits • Team up with others to review and approve each others edits – Agencies may benefit from a Map Maker power- user account it controls Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 27. Google Map Maker Tips • Be aware that there are: – automated edit review bots – some types of business always require review by a Googler, some by a super reviewer at Google – tough RERs – Regional Expert Reviewers • Do not try to add a service area business via Map Maker unless street view confirms its existence – add it in Places or Plus, instead Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 28. Google Map Maker Tips Post to the Map Maker help forum for help with reviews/approvals Look for posts by Google employees And official Maps guides https://sites.google.com/site/mapyourworldcommunity/ Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 29. Google Map Maker Tips • The Map Maker interface is hard to master • It’s much easier to use Map Maker via Report a problem and Edit on Google+ page, if you can Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 30. Problem: No Control of Listing Messages: –“We currently do not support the location” –“Pending review” (for more than 2 weeks) –“The information provided isn't eligible for verification” –“Account suspended” Probable causes: –Guideline violations (most often the cause!) –Google glitches –Back ups at Google Contact Google support via troubleshooter Be prepared to recreate & re-verify problem listings Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 31. Problem: Can’t Verify Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com Duplicate listings can prevent listing verification •Get rid of all duplicates
  • 32. Problem: Listings Merge • Use the troubleshooter to report merges • Expect the fix to take 3-4 weeks • Be patient – messing with other stuff in the meantime could slow down the fix Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 33. Problem: Moving Locations Google prefers: –Mark old location closed and then create and verify a new listing for the new location –While signed into account, use troubleshooter tool to tell Google support that you have moved •Give old info and new info •Give URLs for both listings –Message on old listing has improved Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 34. Problem: Moving Locations To try to change the address, instead: – Change NAP on website first – Change primary data providers ASAP – Do not claim listing & change address at the same time – Do not change anything else until new address is live – You will likely get 2 listings • report them as duplicates via troubleshooter tool Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 35. Problem: Reviews Missing • Flagged as spammy for good cause – Links placed in reviews flag them as spam – Length of review may trigger filter – Words in review may trigger filter • Legitimate reviews caught in spam filter – Viewed as necessary collateral damage • Spam filter has been eased • Reviewers may need more account trust – New accounts – New to reviewing at Google • Location review was posted from: – Multiple reviews from one IP address • Includes review stations at business location Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 36. Problem: Reviews Missing Technical problems: – Reviews are attached to a duplicate listing • Reviews left on “wrong” listing • Business owner cannot respond to reviews • Business has moved and reviews have not attached to new listing – Reviewer has not made their reviews public – Some review features not live in all browsers Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 37. Problem: No Rating Stars To get gold stars in the SERPs, you’ll need to: •Pay via AdWords Express •Try to get them organically via review mark-up Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com
  • 38. Problem: Bad at a glance terms Coming from reviews, descriptions, categories and other information about business out on the web Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com – No one, not even Googlers, can change what shows up here – Check 3rd party sites – to find it , search for “phrase”+”business name” – Try to correct it at the source(s)
  • 39. Recap • Things continually change – keep up! • Understand how Google views business listings and Maps • Know how to use the help forums • Know who to listen to in the help forums • Learn to use Mapmaker effectively • You can Poke listings, first and try the edit feature on Plus page, BUT troubleshooter support seems to be the quickest and most reliable way to get problems resolved • Try to be patient • Be prepared to start over with a new listing and/or Google+ page Optimized!Optimized! www.MaryBowling.comwww.MaryBowling.com

Editor's Notes

  1. There have always been problems to resolve with Google local listings. With the advent of Google+ Local, there are new problems and new solutions. Some of the solutions are for what we hope are temporary problems that will soon be resolved In the meantime we’ll talk about common problems currently being experienced and solutions to them
  2. I say semi-merge because much of the merging has not yet taken place. We are still in a transitional phase.
  3. It’s not unusual to think you did something wrong, but right now, that is not necessarily the case, although it can be. So many errors and glitches that it’s hard to know what is and what isn’t beyond your control.
  4. “ you will thank me”
  5. “ you will thank me”
  6. The way Google thinks about Local is not the same way that small business owners or marketers think about it.
  7. Example: phone is answered using a different business name A “no” quickly gets listing suspended
  8. 1 st thing to try, but is not as effective as it used to be. Sometimes fixes problems. Wait a few days to see if it works
  9. This is what Google wants us to do: 1 st report a problem or edit, wait and if it doesn’t work, use the troubleshooter forms. Notice how this Report a problem link, takes you to Map Maker to Suggest changes
  10. With a Google Places/Google+ merge, you have an Edit button and go to Mapmaker editing interface Without a merge, you have a Manage button and still edit in Places dashboard
  11. This is like the complaints box. It’s full of confused people, whiners and people looking for loopholes, but you can glean good info if you use it correctly. Be very picky about who you listen to in the help forum - the Googlers and Top Contributors Search feature works well, so ask your questions there and look for answers in the threads in the results
  12. Be very picky about who you listen to in the help forum - the Googlers and Top Contributors Search feature works well, so ask your questions there and look for answers in the threads in the results
  13. Something I just discovered recently!
  14. Get to know Mapmaker
  15. Learn to use Map Maker. Start here. The interface is not very intuitive, but don’t just jump in and mess around.
  16. I hear they are planning to add an icon to flag the listings that need super review so you can decide whether you want to edit them or not
  17. It’s easier to do most of this via the edit interface You can try adding call tracking numbers here if you have to
  18. Google doesn’t care if there are duplicates in the same account or in different accounts or accounts you don’t control It wants duplicates to go away And it’s using us to discover and eliminate them
  19. Once bad info is flagged it should stop showing up in the listing
  20. By “bad” I mean incorrect or not applicable to your business, not bad sentiment