Links for Local Search - Mary Bowling - Pubcon 2015
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Build links for local businesses the right way. Follow these tips from Mary Bowling!
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Links for Local Search - Mary Bowling - Pubcon 2015
- 1. #pubcon Links for Local Mary Bowling @MaryBowling
- 5. #pubcon @MaryBowling Links are a Proxy
- 7. #pubcon Photo: Abaconda Management Group Community Anchors? @MaryBowling
- 11. #pubcon @MaryBowling The Best Links? Photo by Matthew G
- 13. #pubcon @MaryBowling 2010 Blended Packs Photo by Darren Hester
- 14. #pubcon Venice Effect @MaryBowling Photo by gnuckx
- 15. #pubcon @MaryBowling “This improvement improves the triggering of Local Universal results by relying more on the ranking of our main search results as a signal."
- 17. #pubcon @MaryBowling The “Where” of Links “We have to be even more specific about where we obtain our links. This includes using local directories and websites which focus on the location in question.” – Ben Holbrook
- 19. #pubcon @MaryBowling Photo by The B’s 2013 Organic Local Packs
- 20. #pubcon @MaryBowling "Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals."
- 21. #pubcon “The Pigeon update, with its fusing of the local and organic ranking factors, appears to push us back to basic SEO tactics. Get good, local, links.” – Andrew Shotland “When in doubt, go back to the basics of internet marketing and be sure that you are participating in activities that make your business more visible on-line - becoming more citation worthy and linkable in your local market.” – Mike Blumenthal @MaryBowling After Pigeon
- 22. #pubcon @MaryBowling New Pack Effect 3 Spots No Organic Above Pack Paid Positions Local Finder
- 25. #pubcon @MaryBowling “There are always great opportunities to get your name out there, and some will come with a bonus link.” – Jennifer Slegg “Don't forget that even nofollowed links serve a purpose, so don't automatically skip a link opportunity simply because it is a nofollow link.They can still send referral traffic, they can serve as a brand reminder…” – Linda Buquet “So make sure you are following all best practices for optimizing your local business pages for organic search and continue working to build additional local links.” – Adam Dorfman
- 26. #pubcon https://moz.com/blog/local- search-ranking-factors-2015 Moz Local Search Ranking Factors Survey @MaryBowling
- 27. #pubcon Moz Local Search Ranking Factors Survey @MaryBowling 20.3% +10.9% since 2014 2015 Overall Influence of Links in Local
- 28. #pubcon Moz Local Search Ranking Factors Survey @MaryBowling 25.2% +.008% since 2014 2015 “Localized” Organic Influence
- 29. #pubcon @MaryBowling 14.8% +27.6% since 2014 2015 Local Pack Influence Moz Local Search Ranking Factors Survey
- 30. #pubcon Top Increased Importance @MaryBowling Since Pigeon Since Snack Pack
- 31. #pubcon Top Difference-Making Factors* @MaryBowling *in Competitive Markets Since Pigeon Since Snack Pack
- 34. #pubcon @MaryBowling Photo by Vilsekogen Be Careful
- 35. #pubcon @MaryBowling Don’t Be ScaredPhoto by smerikal
- 36. #pubcon @MaryBowling Be HappyPhoto by wsilver
- 37. #pubcon @MaryBowling https://www.brightlocal.com/2015/05/12 /how-do-local-seos-build-their-links/
- 38. #pubcon Photo by frankieleon @MaryBowling Pick Your Flavors
- 40. #pubcon Not Dead Forums Guest Posts Blog Commenting Directories Photo by hugovk
- 43. #pubcon @MaryBowling SponsorPhoto by Karol Franks
- 46. #pubcon @MaryBowling Sponsor VolunteersPhoto by USFWSmidwest
- 55. #pubcon blog + intitle:”keyword” OR inurl:”keyword” article + intitle:”keyword” OR inurl:”keyword” website + intitle:”keyword” OR inurl:”keyword” guide + intitle:”keyword” OR inurl:”keyword” tag + intitle:”keyword” OR inurl:”keyword” news + intitle:”keyword” OR inurl:”keyword” magazine + intitle:”keyword” OR inurl:”keyword” forum + intitle:”location” OR inurl:”location” blog + intitle:”location” OR inurl:”location” directory + intitle:”location” OR inurl:”location” businesses + intitle:”location” OR inurl:”location” magazine + intitle:”location” OR inurl:”location” news + intitle:”location” OR inurl:”location” Search for Possible Links @MaryBowling
- 56. #pubcon Local News Who Cares?Rabik Hasan Sumon @MaryBowling
- 62. #pubcon Photo by ILO Scaling’s Tough @MaryBowling
- 64. #pubcon Potentially Venomous Photo by Frederic Salein @MaryBowling
- 65. #pubcon Avoid Shiney Objects @MaryBowling Photo by epSos.de
- 66. #pubcon Photo by James Wheeler Lonely @MaryBowling
- 67. #pubcon Get Out of the Box Photo by Stig Nygaard @MaryBowling
- 68. #pubcon Pigeon EffectPhoto: R No Guarantees @MaryBowling
- 70. #pubcon Motivate Your Local People Photo by zen Sutherland @MaryBowling
- 72. #pubcon @MaryBowling Test &Prove, Test &Prove, Test & Prove
- 73. #pubcon Big Brand SilosPhoto: Doc Searles @MaryBowling
- 74. #pubcon Photo by Picturepest Connect the Silos @MaryBowling
- 76. #pubcon @MaryBowling Educate Everyone ILO in Asia and the Pacific
- 77. #pubcon Photo by Martin Fisch Link To What?@MaryBowling
- 78. #pubcon Photo by Playingwithbrushes Link Bait Home Page Main Locator Page State/City Pages Individual Location Pages @MaryBowling
- 79. #pubcon Pigeon EffectPR Must Flow @MaryBowling
- 82. #pubcon Strong links are armor against algo changes @MaryBowling
- 84. #pubcon @MaryBowling Links are a Proxy
- 86. #pubcon @MaryBowling The Best Links? Photo by Matthew G
Editor's Notes
- We have to remember that links are just a proxy in the algorithms. They help to show Google how useful, trustworthy and popular a page or website is.
- Links and citations are just a proxy for brand prominence within a market area.
- Links help to convey WHERE you are, not just from the anchor text, but from the topics of the sites that link to you
- Links help to convey WHAT YOU DO-again not just from the anchor text, but from the topics of the sites that link to you.
- The best links are those that have the most potential to send qualified traffic to your website, customers to your door and calls to your phone.
- We have to remember that links are just a proxy in the algorithms. They help to show Google how useful, trustworthy and popular a page or website is.
- Links and citations are just a proxy for brand prominence within a market area.