Complexity or innovation

Presented by Will Margiloff December 2011

MARKETER AUDIENCE

Invested in online-ad firmsbetween 2007 and 2010 4 P r o p r i e t a r y & C o n f i d e n t i a l

Estimated US 2011 onlinead spend 5 P r o p r i e t a r y & C o n f i d e n t i a l

6P r o p r i e t a r y & C o n f i d e n t i a l

“Marketing organizations have historically acquired point solutions to fulfill specific pain points. This technology accumulation strategy has a critical downside: Managing disparate technologies not only drains resources but eventually becomes an obstacle to optimizing customer experiences and accountability” -“Wouldn’t it just be better if someone brought together a bunch of these companies to make it simpler?” - "Its a huge, complicated web of offerings that are out there." “Its the race to own the stack.” - “There were entire industries built around the CFO or the CIO. And that has yet to happen for the CMO.”

M SP SEO PPC CPC CPM CPV CPA SEP DSP SMO ROS QPS TMC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSPPA SEP SMO DSP ROS QPS TM RON RTB DMP SSP SEM SP SEOOS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPVB DMP SSP SEM SP SEO PPC MDSP CPC CPM CPV DSP CPA SESP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM PPC DSP CPC CPM CPV CPA SEP SMO ROS QPS TM RONRTBPV CPA SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP SEO DMSOS QPS TM RON RTB DMP SSP SEM SP SEO PPC CPC CPM CPVB DMP SSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROSP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTBPM CPV CPA SEP SMO DSP ROS QPS TM RON RTB DMP SSP SE P SMO ROS DSP QPS TM RON RTB DMP SSP SEM SP SEO PPCPS TM RON RTB DMP SSP SEM SP SEO PPC MDSP CPC CPM DSN RTB DMP SSP SEM SP SEO PPC CPC DSP CPM CPV CPA SEPSP SEM SP SEO PPC CPC CPM CPV CPA SEP SMO ROS QPS TMC CPC CPM CPV CPA SEP SMO ROS QPS TM RON RTB DMP SSPPV CPA DSP SEP SMO ROS QPS TM RON RTB DMP SSP SEM SP O ROS QPS TM RON RTB DMP SSP SEM SP SEO PPC DSP CPC P r o p r i e t a r y & 11 C o n f i d e n t i a l

DMSMARKETER AUDIENCE 13 P r o p r i e t a r y & C o n f i d e n t i a l

www.ignitionone.comorwww.digitalmarketingsuite.com@ignitionone@wmargiloff 15

Complexity or innovation

by IgnitionOne on Dec 06, 2011

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Complexity or innovation — Presentation Transcript