™	  
Online advertising is broken.
Interruptive advertising… dynamic medium… illogical.
First there were Impressions and clicksNow there are …       Keeps 	       ™
Introducing AdKeeperA Keep Button on every ad                TM                                                           ...
Zero Friction 	Consumer                                 Industry	                                       	  •      No	  soC...
The MoreSpot    ™                    MoreSpot™	  KeepSpot™	  
Why Keep?                                                        “Ads	  help	  me	            “Ads	  help	  me	  	        ...
 	  The Privacy Rule   Any	  ad	  that’s	  personal	  in	  nature	   should	  be	  available	  for	  viewing	  later. 	   ...
 	  The Blind Alley Rule    Any	  ad	  where	  I’m	  not	  sure	  what	             happens	  aCer	  the	  click	    	    ...
 	  The 10 Second Rule    Any	  ad	  that	  requires	  more	  than	    	       ten	  seconds	  of	  engagement	         	 ...
 	  The Every Ad Rule  Every single ad on	  the	  Internet	               	       is	  more	  useful	  if	  it	  offers	   ...
Great for the entire EcosystemConsumers•  Improved	  user	  experience	  with	  both	  content	  and	  ads	  •  Ability	  ...
Great for the entire EcosystemPublishers•  Improved	  user	  experience	  with	  both	  content	  and	  ads	  •  Increased...
Great for the entire EcosystemAdvertisers•  Establish	  opt-­‐in	  consumer	  engagement	  • 	  	  	  	  Create	  residual...
AdKeeper Service: Intent to UseCustom Breaks       Q. How likely are you to use this new service?"       Base: Total (1,60...
IGNITION: AdKeeper presentation by Scott Kurnit
IGNITION: AdKeeper presentation by Scott Kurnit
IGNITION: AdKeeper presentation by Scott Kurnit
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IGNITION: AdKeeper presentation by Scott Kurnit

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IGNITION: AdKeeper presentation by Scott Kurnit

  1. 1. ™  
  2. 2. Online advertising is broken.
  3. 3. Interruptive advertising… dynamic medium… illogical.
  4. 4. First there were Impressions and clicksNow there are … Keeps ™
  5. 5. Introducing AdKeeperA Keep Button on every ad TM …and a Keeper to put them in. TM As  users  browse  the  Internet,  a  Keep   When  users  click  the            ,  the  ad  is  seamlessly  copied   Bu(on              allows  them  to  con3nue  doing   into  their  very  own  Keeper,  a  dynamic,  personalized   what  they’re  doing  and  simply  save  ads   and  private  web-­‐page  where  users  are  free  to  interact   for  later.   with  their  Kept  ads  on  their  own  3me  and  terms.  
  6. 6. Zero Friction Consumer Industry    •  No  soCware   •  Seamless  with  publishers  •  No  downloads   •  Seamless  with  ad-­‐servers  •  No  browser  extensions   •  Seamless  with  networks  •  No  plug-­‐ins   •  Seamless  with  exchanges  •  No  pre-­‐registra3on   •  Good  for  everyone   Click. Kept. Period.
  7. 7. The MoreSpot ™ MoreSpot™  KeepSpot™  
  8. 8. Why Keep? “Ads  help  me   “Ads  help  me     research  products  I’m   save  money.”   in  the  market  for.”   “I  like  the  brand  and   “I  just  like  the  ad.”   want  to  know  more.”   All ads ask for action. Action takes time. AdKeeper is “On My Time Advertising.”
  9. 9.    The Privacy Rule Any  ad  that’s  personal  in  nature   should  be  available  for  viewing  later.       Click. Kept. Period. 11"
  10. 10.    The Blind Alley Rule Any  ad  where  I’m  not  sure  what   happens  aCer  the  click     should  be  available  for  viewing  later.       Click. Kept. Period. 12"
  11. 11.    The 10 Second Rule Any  ad  that  requires  more  than     ten  seconds  of  engagement     should  be  available  for  viewing  later.       Click. Kept. Period. 13"
  12. 12.    The Every Ad Rule Every single ad on  the  Internet     is  more  useful  if  it  offers     the  chance  to  be  used  later.       Click. Kept. Period. 14"
  13. 13. Great for the entire EcosystemConsumers•  Improved  user  experience  with  both  content  and  ads  •  Ability  to  “3me  shiC”  engagement  with  adver3sing    •  More  respecLul  Internet  experience  
  14. 14. Great for the entire EcosystemPublishers•  Improved  user  experience  with  both  content  and  ads  •  Increased  visitor  dura3on,  page-­‐views  •  Increased  spend  from  adver3sers  who  want  their  ads  Kept  •  Alignment  with  movement  towards  respecLul  Internet  
  15. 15. Great for the entire EcosystemAdvertisers•  Establish  opt-­‐in  consumer  engagement  •         Create  residual  value  for  ad  messaging  •         Evaluate  engagement  through  Keep™  metrics    •         Addi3onal  reach  through  sharing          
  16. 16. AdKeeper Service: Intent to UseCustom Breaks Q. How likely are you to use this new service?" Base: Total (1,600); Early Adopters (195); Value Maximizers (748); Upscale Users (73)"

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