First there were Impressions and clicksNow there are … Keeps ™
Introducing AdKeeperA Keep Button on every ad TM …and a Keeper to put them in. TM As users browse the Internet, a Keep When users click the , the ad is seamlessly copied Bu(on allows them to con3nue doing into their very own Keeper, a dynamic, personalized what they’re doing and simply save ads and private web-‐page where users are free to interact for later. with their Kept ads on their own 3me and terms.
Zero Friction Consumer Industry • No soCware • Seamless with publishers • No downloads • Seamless with ad-‐servers • No browser extensions • Seamless with networks • No plug-‐ins • Seamless with exchanges • No pre-‐registra3on • Good for everyone Click. Kept. Period.
Why Keep? “Ads help me “Ads help me research products I’m save money.” in the market for.” “I like the brand and “I just like the ad.” want to know more.” All ads ask for action. Action takes time. AdKeeper is “On My Time Advertising.”
The Privacy Rule Any ad that’s personal in nature should be available for viewing later. Click. Kept. Period. 11"
The Blind Alley Rule Any ad where I’m not sure what happens aCer the click should be available for viewing later. Click. Kept. Period. 12"
The 10 Second Rule Any ad that requires more than ten seconds of engagement should be available for viewing later. Click. Kept. Period. 13"
The Every Ad Rule Every single ad on the Internet is more useful if it oﬀers the chance to be used later. Click. Kept. Period. 14"
Great for the entire EcosystemConsumers• Improved user experience with both content and ads • Ability to “3me shiC” engagement with adver3sing • More respecLul Internet experience
Great for the entire EcosystemPublishers• Improved user experience with both content and ads • Increased visitor dura3on, page-‐views • Increased spend from adver3sers who want their ads Kept • Alignment with movement towards respecLul Internet
Great for the entire EcosystemAdvertisers• Establish opt-‐in consumer engagement • Create residual value for ad messaging • Evaluate engagement through Keep™ metrics • Addi3onal reach through sharing
AdKeeper Service: Intent to UseCustom Breaks Q. How likely are you to use this new service?" Base: Total (1,600); Early Adopters (195); Value Maximizers (748); Upscale Users (73)"