Honey, I Shrunk the World
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Honey, I Shrunk the World

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A snapshot of the global digital media handbook - Honey, I Shrunk the World

A snapshot of the global digital media handbook - Honey, I Shrunk the World

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    Honey, I Shrunk the World Honey, I Shrunk the World Document Transcript

    • i shrunk THE world The essential global digital media handbook
    • As pioneers in the digital marketing field, Ignitee is committed to In our effort to bring you only the best, we dug deep for rare seeking out interesting little nuggets that can add value to websites and blogs and excavated 200 gems that shone the strategies, presentations and of course, coffee table brightest. You will find all these snuggled safely within the discussions. Often, our in-house research team spends long middle of this book in the Password Protected section. hours looking for that one critical fact that will change a perspective, drop a jaw, and finally get brand managers to take If you are eager to know how rapid digital developments have the digital world seriously. impacted the world, do read the CybeAge Times section. Yet, we do not believe in keeping our findings secret. But if you'd rather head into the past, to the time when the Practitioners of the faith that knowledge grows when it is passed foundations of the digital industry were being laid, you could around the table, we have already published several read the NetSetSow section, first. eNewsletters, which we circulate to clients and colleagues every fortnight. It has taken us six non-stop months to make this interactive little, fat book especially for you. Do pass on the precious things When we looked back on the phenomenal digital leaps taken in we've collected to your colleagues, friends and family. We did. the last eighteen months, we found ourselves exclaiming, And heart-warmingly, are still being thanked for it. “There's too much we know. Why don't we transfer our findings into one little, fat book so everyone who requires this Harminder Kaur information can thumb through it at will?” Chief Strategy Officer Ignitee Digital Solutions Private Limited Unanimously we agreed that this was a marvellous, noble idea, certainly worthy of seeing the light of day. And so we began by putting down interesting digital statistics we collected from around the world. These iConic Figures form the spine of this book. While searching for technological breakthroughs, we discovered that some brilliant folks had made mind-blowing web products, and so we excitedly added these in, too.
    • NetSetSow 1 Pull Communication 7 | Push Communication 9 | Interactive Communication 11 iConic Figures 21 World 24 | Africa 35 | Asia 53 | The Caribbean 115 | Central America 121 Europe 133 | Middle East 179 | North America 191 | The Oceanic 211 South America 225 Password Protected 247 The Bookmark Collection 249 | Pearl Harbor 301 | Best Finger Forward 315 CybeAge Times 327 Back Button 329 | Heavy Metal 333 | Cyborgs 377 Appendices 389 Market Statistics 390 | Glossary 510 | References 543 List Of Tables & Figures 545 | Acknowledgements 551 | About Ignitee 552
    • World Egypt Africa South Africa Banners China Push Communication Email Marketing India Viral Marketing Indonesia Search Engine Marketing Japan Websites, Microsites Pull Communication Internet Marketing Search Engine Optimization Malaysia Social Media Optimization Pakistan Asia Interactive Communication Widgets Phillipines Section 1: NetSetSow Online Reputation Management South Korea SMS Taiwan MMS Thailand Mobile Marketing Games Vietnam WAP Caribbean Shortcodes Mexico Section 2: iConic Figures Central America Top 100 Web products The Bookmark Collection Top 100 Websites France Germany Top 100 Blogs Section 3: Password Protected 100 Undiscovered Websites Italy Pearl Harbor Europe Russia Trends Best Finger Forward Spain Predictions United Kingdom UAE Honey, I Shrunk the World Middle East Canada North America United States Australia Oceania Argentina Brazil South America Tables for Section 2 Columbia Glossary References Appendices List of Tables and Figures Acknowledgements About Ignitee Back Button Heavy Metal Section 4: CybeAge Times Cyborgs
    • customer or prospect. For Web advertising, an ad is almost always a GLOSSARY banner, a graphic image of a designated pixel size and byte size limit. It is usually animated. An ad or a set of ads for a campaign is often referred to as ‘the creative.’ Banners and other special advertising that include an interactive or visual element beyond the usual are known as rich media. • Floating ad : An ad which moves across the user's screen or floats above the content. • Expanding ad : An ad which changes size and which may alter the contents of the webpage. • Polite ad : A method by which a large ad will be downloaded in smaller AAAA (American Association of Advertising Agencies) : Founded in 1917, pieces to minimize the disruption of the content being viewed the American Association of Advertising Agencies (AAAA) is the national • Wallpaper ad : An ad which changes the background of the page being trade association representing the advertising agency business in the viewed. United States. • Trick banner : A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert. Abandonment : When a user leaves a shopping cart with something in it • Pop-up : A new window which opens in front of the current one, prior to completing the transaction. displaying an advertisement, or an entire webpage. • Pop-under : Similar to a Pop-Up except that the window is loaded or Abort : When a Web server does not successfully transfer a unit of content sent behind the current window so that the user does not see it until s/he or ad to a browser. This is usually caused by a user hitting the stop button or closes one or more active windows. clicking on another link prior to the completion of a download. • Video ad : Similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed. Accessibility : Concerns the various steps taken in design and development • Map ad : Text or graphics linked from, and appearing in or over, a by website owners to enable disabled Internet users to view, transact and location on an electronic map such as on Google Maps. engage with web pages as easily and ably as non-disabled users, • Mobile ad : An SMS text or multi-media message sent to a cell phone. especially when using computer-based assistive technologies. Ad audience : The number of unique users exposed to an ad within a Actionscript : An Object-Oriented Programming (OOP) language used in specified time period. Adobe Flash animations / websites. Actionscript makes it possible for the developers to create rich onscreen environments (such as games, tutorials, Ad banner : A graphic image or other media object used as an and e-commerce applications) that can respond to user input through the advertisement. See iab.net for voluntary guidelines for banner ads. keyboard or mouse. Ad blocker : Software on a user‘s browser which prevents advertisements ActiveX : A set of technologies created by Microsoft to enable interactive from being displayed. content on Websites. With activeX, Websites can be animated using multimedia effects, interactive objects, and sophisticated applications that Ad campaign audit : An activity audit for a specific ad campaign. create a user experience comparable to a high-quality CD-ROM. Ad centric measurement : Audience measurement derived from a third- Activity audit : Independent verification of measured activity for a specified party ad server's own server logs. time period. Some of the key metrics validated are ad impressions, page impressions, clicks, total visits, and unique users. An activity audit results in Ad Click : A click on an advertisement on a website which takes a user to a report verifying the metrics. Formerly known as a count audit. another site. Ad/advertisement : A commercial message targeted to an advertiser‘s Ad display/Ad delivered : When an ad is successfully displayed on the user's computer screen. < previous 510
    • Ad download : When an ad is downloaded by a server to a user‘s browser. Ad request : The request for an advertisement as a direct result of a user's Ads can be requested, but aborted or abandoned before actually being action as recorded by the ad server. Ad requests can come directly from the downloaded to the browser, and hence there would be no opportunity to user‘s browser or from an intermediate Internet resource, such as a Web see the ad by the user. content server. Address : A unique identifier for a computer or a site online, usually a URL Ad Rotation : Ads are often rotated into ad spaces from a list. This is usually for a Website or marked with an @ for an e-mail address. Literally, it is how done automatically by a software on the Website or at a central site one computer finds the location of another computer using the Internet. administered by an ad broker or server facility for a network of Websites. For example, Latitude90, a leading ad broker, provides an ad delivery Ad impression : 1) An ad which is served to a user‘s browser. Ads can be service, called admonitor, for the network of independent sites that it sells requested by the user‘s browser (referred to as pulled ads) or they can be impressions and sponsorships for. pushed, such as emailed ads; 2) a measurement of responses from an ad delivery system to an ad request from the user's browser, which is filtered Ad serving : The delivery of ads by a server to an end user's computer on from robotic activity and is recorded at a point as late as possible in the which the ads are then displayed by a browser and/or cached. Ad serving is process of delivery of the creative material to the user's browser -- normally performed either by a Web publisher or by a third-party ad server. therefore the closest to the actual opportunity to see by the user. Two Ads can be embedded in the page or served separately. methods are used to deliver ad content to the user - a) server-initiated and b) client-initiated. Server-initiated ad counting uses the publisher's Web Ad space : The location on a page of a site in which an advertisement can be content server for making requests, formatting, and re-directing content. placed. Each space on a site is uniquely identified. Multiple ad spaces can Client-initiated ad counting relies on the user's browser to perform these exist on a single page. activities. For the organizations that use a server-initiated ad counting method, counting should occur subsequent to the ad response at either the Ad stream : The series of ads displayed by the user during a single visit to a publisher's ad server or the Web content server. For organizations using a site (also impression stream). client-initiated ad counting method, counting should occur at the publisher's ad server or third-party ad server, subsequent to the ad request, Ad transfers : The successful display of an advertiser's Website after the or later, in the process. See iab.net for ad campaign measurement user clicked on an ad. When a user clicks on an advertisement, a click- guidelines. through is recorded and re-directs or "transfers" the user's browser to an advertiser's Website. If the user successfully displays the advertiser's Ad impression ratio : Click-throughs divided by ad impressions. See click Website, an ad transfer is recorded. rate. Ad view : When the ad is actually seen by the user. Note that this is not Ad insertion : When an ad is inserted in a document and recorded by the ad measurable today. The best approximation today is provided by ad server. displays. Ad materials : The creative artwork, copy, active URLs, and active target Advertiser : The company paying for the advertisement. sites which are due to the seller prior to the initiation of the ad campaign. Adware : Adware refers to any software application in which advertising Ad network : An aggregator or broker of advertising inventory for many banners are displayed while the program is running. These ads are sites. Ad networks are the sales representatives for the Websites within the commonly viewed through pop-up windows or through a bar that appears network. on a computer screen. Ad recall : A measure of advertising effectiveness in which a sample of Adwords : The brand name of Google's pay-per-click advertising service respondents is exposed to an ad and then at a later point in time is asked if which currently dominates the pay per-click-market. A very cost-efficient they remember the ad. Ad recall can be on an aided or unaided basis. Aided form of advertising where charges only apply if visitors actually click the ad recall is when the respondent is told the name of the brand or category advertised hyperlink on Google (or its advertising network) to actually visit being advertised. 511 next >
    • FIGURES No. Title Pg No. No. Title Pg No. 1.1 Digital Communication Tools 5 2.54 Europe Economy Statistics - Inflation 137 2.01 World - Netizens in Mn 27 2.55 Europe Economy Statistics - GDP (US$) per capita 137 2.11 Africa - Population Statistics 37 2.56 Europe - Internet Statistics 138 2.12 Africa Population Statistics - Median Age 38 2.57 Europe - Mobile Statistics 139 2.13 Africa Population Statistics - Literacy Rate 38 2.5.11 France - Netizens in Mn 141 2.14 Africa Economy Statistics - Inflation 39 2.5.21 Germany - Netizens in Mn 147 2.15 Africa Economy Statistics - GDP (US$) per capita 39 2.5.31 Italy - Netizens in Mn 153 2.16 Africa - Internet Statistics 40 2.5.41 Russia - Netizens in Mn 159 2.17 Africa - Mobile Statistics 41 2.5.51 Spain - Netizens in Mn 164 2.1.11 Egypt - Netizens in Mn 45 2.5.61 United Kingdom - Netizens in Mn 169 2.1.21 South Africa - Netizens in Mn 47 2.61 Middle East - Population Statistics 181 2.21 Asia - Population Statistics 55 2.62 Middle East Population Statistics - Median Age 182 2.22 Asia Population Statistics - Median Age 56 2.63 Middle East Population Statistics - Literacy Rate 182 2.23 Asia Population Statistics - Literacy Rate 56 2.64 Middle East Economy Statistics - Inflation 183 2.24 Asia Economy Statistics - Inflation 57 2.65 Middle East Economy Statistics - GDP (US$) per capita 183 2.25 Asia Economy Statistics - GDP (US$) per capita 57 2.66 Middle East - Internet Statistics 184 2.26 Asia - Internet Statistics 58 2.67 Middle East - Mobile Statistics 184 2.27 Asia - Mobile Statistics 59 2.6.11 United Arab Emirates - Netizens in Mn 188 2.2.11 China - Netizens in Mn 61 2.71 North America - Population Statistics 193 2.2.21 India - Netizens in Mn 69 2.72 North America Population Statistics - Median Age 194 2.2.31 Indonesia - Netizens in Mn 79 2.73 North America Population Statistics - Literacy Rate 194 2.2.41 Japan - Netizens in Mn 82 2.74 North America Economy Statistics - Inflation 195 2.2.51 Malaysia - Netizens in Mn 88 2.75 North America Economy Statistics - GDP (US$) per capita 195 2.2.61 Pakistan - Netizens in Mn 94 2.76 North America - Internet Statistics 196 2.2.71 Philippines - Netizens in Mn 96 2.77 North America - Mobile Statistics 196 2.2.81 South Korea - Netizens in Mn 98 2.7.11 Canada - Netizens in Mn 198 2.2.91 Taiwan - Netizens in Mn 104 2.7.21 USA - Netizens in Mn 202 2.2.101 Thailand - Netizens in Mn 109 2.81 Oceania - Population Statistics 213 2.2.111 Vietnam - Netizens in Mn 112 2.82 Oceania Population Statistics - Median Age 214 2.31 Caribbean - Population Statistics 117 2.83 Oceania Population Statistics - Literacy Rate 214 2.32 Caribbean Population Statistics - Median Age 118 2.84 Oceania Economy Statistics - Inflation 215 2.33 Caribbean Population Statistics - Literacy Rate 118 2.85 Oceania Economy Statistics - GDP (US$) per capita 215 2.34 Caribbean Economy Statistics - Inflation 119 2.86 Oceania - Internet Statistics 216 2.35 Caribbean Economy Statistics - GDP (US$) per capita 119 2.87 Oceania - Mobile Statistics 216 2.36 Caribbean - Internet Statistics 120 2.8.11 Australia - Netizens in Mn 218 2.37 Caribbean - Mobile Statistics 120 2.8.12 Australia - Media Consumption 219 2.41 Central America - Population Statistics 123 2.91 South America - Population Statistics 227 2.42 Central America Population Statistics - Median Age 124 2.92 South America Population Statistics - Median Age 228 2.43 Central America Population Statistics - Literacy Rate 124 2.93 South America Population Statistics - Literacy Rate 228 2.44 Central America Economy Statistics - Inflation 125 2.94 South America Economy Statistics - Inflation 229 2.45 Central America Economy Statistics - GDP (US$) per capita 125 2.95 South America Economy Statistics - GDP (US$) per capita 229 2.46 Central America - Internet Statistics 126 2.96 South America - Internet Statistics 230 2.47 Central America - Mobile Statistics 126 2.97 South America - Mobile Statistics 230 2.4.11 Mexico - Netizens in Mn 128 2.9.11 Argentina - Netizens in Mn 232 2.51 Europe - Population Statistics 135 2.9.21 Brazil - Netizens in Mn 236 2.52 Europe Population Statistics - Median Age 136 2.9.31 Columbia - Netizens in Mn 242 2.53 Europe Population Statistics - Literacy Rate 136 545 next >
    • TABLES No. Title Pg No. No. Title Pg No. 1.1 Digital Lingo 4 2.2.16 China - Internet Users By Income 62 1.2 Indian Microsites 7 2.2.17 China - Number Of Years Since Using Internet 62 1.3 The New Age Consumer 13 2.2.18 China - Place Of Internet Access 62 1.4 Online Reputation Management Tools 16 2.2.19 China - Surfing Equipment 62 2.01 World Internet Usage And Population Statistics 26 2.2.11O China - Resources 63 2.02 World Mobile Penetration 26 2.2.111 China - Activities Undertaken Online 63 2.03 World Internet User By Age Group 27 2.2.112 China - Top 20 Genres 63 2.04 World Internet User By Gender 27 2.2.113 China - Top 10 Highest Growing Genres 64 2.05 World Top 20 Genres 28 2.2.114 China - Online Consumer Behavior 64 2.06 World Top 10 Highest Growing Genres 28 2.2.115 China - Social Media Activities 65 2.07 Online Buyer Penetration 29 2.2.116 China - Frequency Of Social Media Activities 65 2.08 World Social Media Statistics - Penetration 30 2.2.117 China - Top 10 Brands 65 2.09 World Social Media Statistics - Number Of People 30 2.2.118 China - Type Of Digital Media Being Used 66 2.01O World Social Media Statistics - Frequency Of Usage 30 2.2.119 China - Top 10 Digital Advertisers By Value 66 2.011 Global Advertising Expenditure By Medium 31 2.2.120 China - Top Publishers 66 2.012 Global Share Of Total Ad Spend By Medium 31 2.2.121 China - Favored Ad Formats 66 2.013 Global Mobile Advertising Spends Worldwide 32 2.2.122 China - Top 10 Web Domains 67 2.014 Global Statistics - Snapshot 33 2.2.123 China - Top 10 Properties 67 2.11 Africa - Population Statistics 390 2.2.21 India - Internet Users By Age Group 69 2.12 Africa - Economy Statistics 402 2.2.22 India - Internet Users By Gender 69 2.13 Africa - Internet Statistics 410 2.2.23 India - Internet Users By Age Group 69 2.14 Africa - Mobile Statistics 412 2.2.24 India - Internet Users By Gender 69 2.15 Africa - Top 20 Genres 42 2.2.25 India - Internet Users By Education 69 2.16 Africa - Top 10 Highest Growing Genres 42 2.2.26 India - Internet Users By Socio-economic Classification 70 2.17 Africa - Online Consumer Behavior 43 2.2.27 India - Internet Users By City Class (market Size) 70 2.18 Africa - Top 10 Web Domains 43 2.2.28 India - Internet Users By Occupation 70 2.19 Africa - Top 10 Properties 43 2.2.29 India - Number Of Household Members Using Internet 70 2.1.11 Egypt - Projected Total Advertising Revenue By Media 46 2.2.210 India - Years Of Experience In Using Internet 70 2.1.12 Egypt - Top 10 Mobile Sites 46 2.2.211 India - Place Of Access 70 2.1.21 South Africa - Internet Users By Age Group 47 2.2.212 India - Duration Of Usage (online And Offline Media) 71 2.1.22 South Africa - Internet Users By Gender 47 2.2.213 India - Activities Undertaken Online 71 2.1.23 South Africa - Top 20 Genres 48 2.2.214 India - Top 20 Genres 72 2.1.24 South Africa - Top 10 Highest Growing Genres 48 2.2.215 India - Top 10 Highest Growing Genres 72 2.1.25 South Africa - Online Consumer Behavior 48 2.2.216 India - Online Consumer Behavior 72 2.1.26 South Africa - Most Engaging Sectors By Average Time 49 2.2.217 India - Internet Users' Response To Online Marketing Stimuli 73 2.1.27 South Africa - Most Engaging Websites 50 2.2.218 India - Total Online Shoppers 73 2.1.28 South Africa - The Fastest Growing Brands 2008 50 2.2.219 India - Online Shopping Market Revenue 73 2.1.29 South Africa - Top 10 Web Domains 51 2.2.220 India - B2C Market 73 2.1.210 South Africa - Top 10 Properties 51 2.2.221 India - Social Media Activities 74 2.21 Asia - Population Statistics 416 2.2.222 India - Frequency Of Social Media Activities 74 2.22 Asia - Economy Statistics 424 2.2.223 India - Current Ad Spends By Top 500 Marketers 74 2.23 Asia - Internet Statistics 428 2.2.224 India - Ad Spends By Vertical 75 2.24 Asia - Mobile Statistics 430 2.2.225 India - Rational Behind Media Budget Allocation 75 2.2.11 China - Internet Users By Age 61 2.2.226 India - Stage Of Using Digital Marketing Execution 75 2.2.12 China - Internet Users By Gender 61 2.2.227 India - Marketing / Advertising Objective Of The Top 500 Marketers 75 2.2.13 China - Internet Users By Place 61 2.2.228 India - Objective Of Using The Internet As A Marketing Medium 75 2.2.14 China - Internet Users By Education 62 2.2.229 India - Share Of Spends By Type Of Execution 76 2.2.15 China - Internet Users By Profession 62 2.2.230 India - Typical Measurement Of Effectiveness 76 < previous 546
    • No. Title Pg No. No. Title Pg No. 2.2.231 India - Level Of Satisfaction With Various Types Of Executions Undertaken 76 2.2.89 South Korea - Top 20 Genres 100 2.2.232 India - Estimated Ad Spend (2009-2010) 76 2.2.810 South Korea - Top 10 Highest Growing Genres 100 2.2.233 India - Favored Ad Formats 76 2.2.811 South Korea - Online Consumer Behavior 100 2.2.234 India - Top 10 Web Domains 77 2.2.812 South Korea - Internet Shopping Sites 101 2.2.235 India - Top 10 Properties 77 2.2.813 South Korea - Purchase Item By Online Shopping 101 2.2.236 India - How People Use Mobile 78 2.2.814 South Korea - Social Media Activities 101 2.2.237 India - Share Of Time Spent On Mobile Internet 78 2.2.815 South Korea - Frequency Of Social Media Activities 102 2.2.31 Indonesia - Categories Of Blogs 80 2.2.816 South Korea - Favored Ad Formats 102 2.2.32 Indonesia - Language Used For Blogging 80 2.2.817 South Korea - Top 10 Web Domains 102 2.2.33 Indonesia - Activity Status For Blogging 81 2.2.818 South Korea - Top 10 Properties 103 2.2.34 Indonesia - Favored Ad Formats 81 2.2.819 South Korea - Activities On Mobile 103 2.2.41 Japan - Internet Users By Age Group 82 2.2.91 Taiwan - Internet Users By Age Group 104 2.2.42 Japan - Internet Users By Gender 82 2.2.92 Taiwan - Internet Users By Gender 104 2.2.43 Japan - Duration Of Usage Of Internet And Offline Mediums From Homej 83 2.2.93 Taiwan - Activities Undertaken Online 105 2.2.44 Japan - Top 20 Genres 83 2.2.94 Taiwan - Wireless Internet Access 105 2.2.45 Japan - Top 10 Highest Growth Genres 84 2.2.95 Taiwan - Location Of Using Wireless Internet 105 2.2.46 Japan - Online Consumer Behavior 84 2.2.96 Taiwan - Top 20 Genres 105 2.2.47 Japan - B2C E-commerce Sales 84 2.2.97 Taiwan - Top 10 Highest Growing Genres 106 2.2.48 Japan - Social Media Activities 84 2.2.98 Taiwan - Online Consumer Behavior 106 2.2.49 Japan - Frequency Of Social Media Activities 85 2.2.99 Taiwan - Social Media Activities 107 2.2.410 Japan - Top 10 Web Domains 86 2.2.910 Taiwan - Top 10 Brands 107 2.2.411 Japan - Top 10 Properties 86 2.2.911 Taiwan - Type Of Digital Media Seen Being Used 107 2.2.412 Japan - Top Mobile Web Activities 87 2.2.912 Taiwan - Top 10 Web Domains 108 2.2.413 Japan - Mobile Media Ad Spend 87 2.2.913 Taiwan - Top 10 Properties 108 2.2.51 Malaysia - Internet Users By Age Group 88 2.2.101 Thailand - Online Activities Undertaken 109 2.2.52 Malaysia - Internet Users By Gender 88 2.2.102 Thailand - Most Popular Sites 110 2.2.53 Malaysia - Internet Users By Place 88 2.2.103 Thailand - Top 10 Brands 110 2.2.54 Malaysia - Household Usage Of Internet (time) 88 2.2.104 Thailand - Most Popular Site By Category 111 2.2.55 Malaysia - Number Of Broadband Subscriptions 88 2.2.105 Thailand - Trust In Media Channels 111 2.2.56 Malaysia - Top 20 Genres 89 2.2.111 Vietnam - Internet Users By Age Group 112 2.2.57 Malaysia - Top 10 Highest Growing Genres 89 2.2.112 Vietnam - Internet Users By Gender 112 2.2.58 Malaysia - Online Consumer Behavior 90 2.2.113 Vietnam - Time Spent Online 112 2.2.59 Malaysia - Household Usage Of Internet (activity) 90 2.2.114 Vietnam - Place Of Access 112 2.2.510 Malaysia - Malaysian Ecommerce Habits 91 2.2.115 Vietnam - Activities Undertaken Online 113 2.2.511 Malaysia - Trust In Media Channels 92 2.2.116 Vietnam - Media Consumption 113 2.2.512 Malaysia - Top 10 Web Domains 92 2.31 Caribbean - Population Statistics 432 2.2.513 Malaysia - Top 10 Properties 93 2.32 Caribbean - Economy Statistics 438 2.2.61 Pakistan - Social Media Activities 95 2.33 Caribbean - Internet Statistics 442 2.2.71 Philippines- Social Media Activities 97 2.34 Caribbean - Mobile Statistics 443 2.2.72 Philippines- Top Online Destinations 97 2.41 Central America - Population Statistics 446 2.2.81 South Korea - Internet Users By Age Group 98 2.42 Central America - Economy Statistics 448 2.2.82 South Korea - Internet Users By Age Gender 98 2.43 Central America - Internet Statistics 450 2.2.83 South Korea - Frequency Of Accessing Internet 98 2.44 Central America - Mobile Statistics 451 2.2.84 South Korea - Device Used To Access Internet 99 2.4.11 Mexico - Internet Users By Age Group 128 2.2.85 South Korea - Place Of Access 99 2.4.12 Mexico - Internet Users By Gender 128 2.2.86 South Korea - Number Of Years Since Using Internet 99 2.4.13 Mexico - Top 20 Genres 129 2.2.87 South Korea - Time Spent On The Internet 99 2.4.14 Mexico - Top 10 Highest Growing Genres 129 2.2.88 South Korea - Activities Undertaken Online 99 2.4.15 Mexico - Online Consumer Behavior 129 547 next >
    • No. Title Pg No. No. Title Pg No. 2.4.16 Mexico - Activities Undertaken Online 130 2.5.36 Italy - Category Products Most Frequently Purchased Online 155 2.4.17 Mexico - B2C E-commerce Sales 130 2.5.37 Italy - Social Media Activities 155 2.4.18 Mexico - Social Media Activities 130 2.5.38 Italy - Frequency Of Social Media Activities 156 2.4.19 Mexico - Top 10 Web Domains 131 2.5.39 Italy - Online Advertising Expenditure Breakdown 156 2.4.110 Mexico - Top 10 Properties 131 2.5.310 Italy - Top 10 Web Domains 156 2.51 Europe - Population Statistics 452 2.5.311 Italy - Top 10 Properties 157 2.52 Europe - Economy Statistics 462 2.5.312 Italy - Activities Undertaken On Mobile 157 2.53 Europe - Internet Statistics 470 2.5.313 Italy - Mobile Internet Statistics 157 2.54 Europe - Mobile Statistics 472 2.5.314 Italy - Sites (category) Visited Via Mobile Internet 158 2.5.11 France - Internet Users By Age Group 141 2.5.41 Russia - Internet Users By Age Group 159 2.5.12 France - Internet Users By Gender 141 2.5.42 Russia - Internet Users By Gender 159 2.5.13 France - Top 20 Genres 142 2.5.43 Russia - Online Usage Behavior 159 2.5.14 France - Top 10 Highest Growing Genres 142 2.5.44 Russia - Top 20 Genres 160 2.5.15 France - Online Consumer Behavior 142 2.5.45 Russia - Top 10 Highest Growing Genres 160 2.5.16 France - E-commerce Sales 143 2.5.46 Russia - Online Consumer Behavior 160 2.5.17 France - Social Media Activities 143 2.5.47 Russia - Social Media Activities 161 2.5.18 France - Frequency Of Social Media Activities 144 2.5.48 Russia - Frequency Of Social Media Activities 161 2.5.19 France - Influence Of Each Media On Decision 144 2.5.49 Russia - Top 10 Web Domains 162 2.5.110 France - Advertising Spends (2008) 144 2.5.410 Russia - Top 10 Properties 162 2.5.111 France - Top 10 Web Domains 145 2.5.51 Spain - Internet Users By Age Group 164 2.5.112 France - Top 10 Properties 145 2.5.52 Spain - Internet Users By Gender 164 2.5.113 France - Online Display Advertising (CTRs) 146 2.5.53 Spain - Top 20 Genres 165 2.5.114 France - Mobile Social Networking Usage 146 2.5.54 Spain - Top 10 Highest Growing Genres 165 2.5.115 France - Mobile Internet Statistics 146 2.5.55 Spain - Online Consumer Behavior 165 2.5.116 France - Activities Undertaken Via Mobile Internet 146 2.5.56 Spain - Social Media Activities 166 2.5.117 France - Sites (category) Visited Via Mobile Internet 146 2.5.57 Spain - Frequency Of Social Media Activities 166 2.5.21 Germany - Internet Users By Age Group 147 2.5.58 Spain - Top 10 Web Domains 167 2.5.22 Germany - Internet Users By Gender 147 2.5.59 Spain - Top 10 Properties 167 2.5.23 Germany - Top 20 Genres 148 2.5.510 Spain - Activities Undertaken On Mobile 168 2.5.24 Germany - Top 10 Highest Growing Genres 148 2.5.511 Spain - Sites (category) Visited Via Mobile Internet 168 2.5.25 Germany - Online Consumer Behavior 149 2.5.61 United Kingdom - Internet Users By Age Group 169 2.5.26 Germany - Ecommerce Statistics 149 2.5.62 United Kingdom - Internet Users By Gender 169 2.5.27 Germany - Social Media Activities 149 2.5.63 United Kingdom - Internet Users By Education 169 2.5.28 Germany - Frequency Of Social Media Activities 150 2.5.64 United Kingdom - Internet Users By Place Of Access 170 2.5.29 Germany - Influence Of Each Media On Decision 150 2.5.65 United Kingdom - Activities Undertaken Online 170 2.5.210 Germany - Online Display Advertising (CTRs) 150 2.5.66 United Kingdom - SMS And MMS (volume) 171 2.5.211 Germany - Top 10 Web Domains 151 2.5.67 United Kingdom - Type Of Short Video Clip Viewed 171 2.5.212 Germany - Top 10 Properties 151 2.5.68 United Kingdom - Type Of Streaming Video Content Viewed 171 2.5.213 Germany - Mobile Gaming June 2008 152 2.5.69 United Kingdom - Trusted Source Of Video Clip 171 2.5.214 Germany - Activities Undertaken On Mobile 152 2.5.610 United Kingdom - Top 20 Genres 171 2.5.215 Germany - Mobile Internet Statistics 152 2.5.611 United Kingdom - Top 10 Highest Growth Genres 172 2.5.216 Germany - Sites (category) Visited Via Mobile Internet 152 2.5.612 United Kingdom - Online Consumer Behavior 172 2.5.31 Italy - Internet Users By Age Group 153 2.5.613 United Kingdom - Online Shopping Statistics 173 2.5.32 Italy - Internet Users By Gender 153 2.5.614 United Kingdom - Retail E-commerce Metrics 173 2.5.33 Italy - Top 20 Genres 154 2.5.615 United Kingdom - Social Media Activities 173 2.5.34 Italy - Top 10 Highest Growing Genres 154 2.5.616 United Kingdom - Frequency Of Social Media Activities 174 2.5.35 Italy - Online Consumer Behavior 155 < previous 548
    • No. Title Pg No. No. Title Pg No. 2.5.617 United Kingdom - Influence Of Each Media On Decision 174 2.84 Oceania - Mobile Statistics 500 2.5.618 United Kingdom - Online Display Advertising (CTRs) 174 2.8.11 Australia - Internet Users By Age Group 218 2.5.619 United Kingdom - Top 10 Web Domains 175 2.8.12 Australia - Internet Users By Gender 218 2.5.620 United Kingdom - Top 10 Properties 175 2.8.13 Australia - Anticipated Growth In Online Activities 220 2.5.621 United Kingdom - Internet Access Via Select Mobile Devices 176 2.8.14 Australia - Top 20 Genres 220 2.5.622 United Kingdom - Purpose Of Using Mobile Internet 176 2.8.15 Australia - Top 10 Highest Growth Genres 221 2.5.623 United Kingdom - Activities Undertaken On Mobile 176 2.8.16 Australia - Online Consumer Behavior 221 2.5.624 United Kingdom - Mobile Internet Statistics 177 2.8.17 Australia - E-commerce Activities 221 2.5.625 United Kingdom - Activities Undertaken On Mobile 177 2.8.18 Australia - Retail E-commerce Metrics 222 2.5.626 United Kingdom - Sites (category) Visited Via Mobile Internet 177 2.8.19 Australia - Social Media Activities 222 2.61 Middle East - Population Statistics 476 2.8.110 Australia - Favored Ad Formats 222 2.62 Middle East - Economy Statistics 478 2.8.111 Australia - Top 10 Web Domains 223 2.63 Middle East - Internet Statistics 480 2.8.112 Australia - Top 10 Properties 223 2.64 Middle East - Mobile Statistics 481 2.91 South America - Population Statistics 502 2.65 Middle East - Top 20 Genres 185 2.92 South America - Economy Statistics 506 2.66 Middle East - Top 10 Highest Growth Genres 185 2.93 South America - Internet Statistics 508 2.67 Middle East - Online Consumer Behavior 186 2.94 South America - Mobile Statistics 509 2.68 Middle East - Top 10 Web Domains 186 2.9.11 Argentina - Internet Users By Age Group 232 2.69 Middle East - Top 10 Properties 186 2.9.12 Argentina - Internet Users By Gender 232 2.6.11 UAE - Projected Total Advertising Revenue By Media 189 2.9.13 Argentina - Broadband Subscription By Access Technology 232 2.71 North America - Population Statistics 482 2.9.14 Argentina - Top 20 Genres 233 2.72 North America - Economy Statistics 484 2.9.15 Argentina - Top 10 Highest Growing Genres 233 2.73 North America - Internet Statistics 486 2.9.16 Argentina - Online Consumer Behavior 233 2.74 North America - Mobile Statistics 487 2.9.17 Argentina - Top 10 Web Domains 234 2.7.11 Canada - Activities Undertaken Online 198 2.9.18 Argentina - Top 10 Properties 235 2.7.12 Canada - Online Video Viewing 199 2.9.21 Brazil - Internet Users By Age Group 236 2.7.13 Canada - Social Media Activities 199 2.9.22 Brazil - Internet Users By Gender 236 2.7.14 Canada - Online Ad Revenue 200 2.9.23 Brazil - Broadband Subscription By Access Technology 236 2.7.15 Canada - Top 10 Properties 200 2.9.24 Brazil - Top 20 Genres 237 2.7.21 USA - Internet Users By Age Group 202 2.9.25 Brazil - Top 10 Highest Growth Genres 237 2.7.22 USA - Internet Users By Gender 202 2.9.26 Brazil - Online Consumer Behavior 238 2.7.23 USA - Activities Undertaken By Type Of Connection 203 2.9.27 Brazil - Social Media Activities 239 2.7.24 USA - Activities Undertaken Online 204 2.9.28 Brazil - Frequency Of Social Media Activities 239 2.7.25 USA - Internet Usage Statistics 204 2.9.29 Brazil - Top 10 Web Domains 240 2.7.26 USA - Top 20 Genres 204 2.9.210 Brazil - Top 10 Properties 240 2.7.27 USA - Top 10 Highest Growth Genres 205 2.9.31 Columbia - Internet Users By Age Group 242 2.7.28 USA - Online Consumer Behavior 205 2.9.32 Columbia - Internet Users By Gender 242 2.7.29 USA - Retail E-commerce Metrics 205 2.9.33 Columbia - Top 20 Genres 243 2.7.210 USA - Social Media Activities 206 2.9.34 Columbia - Top 10 Highest Growing Genres 243 2.7.211 USA - Frequency Of Social Media Activities 206 2.9.35 Columbia - Online Consumer Behavior 243 2.7.212 USA - Search Engine Marketing Spending 207 2.9.36 Columbia - Top 10 Web Domains 244 2.7.213 USA - Top 10 Web Domains 208 2.9.37 Columbia - Top 10 Properties 244 2.7.214 USA - Top 10 Properties 208 3.1 Top 100 Web Products of 2008 264 2.7.215 USA - Type Of Mobile Websites Visited 209 3.2 Top 100 Websites Of 2008 286 2.81 Oceania - Population Statistics 488 3.3 Top 100 Blogs (as updated July’09) 300 2.82 Oceania - Economy Statistics 494 2.83 Oceania - Internet Statistics 498 549 next >
    • No. Title Pg No. 3.4 100 Undiscovered Websites 314 4.1 Digital Media Awards 2008 335 4.2 ABBYs 2009 344 4.3 Cannes Lions 2009 346 4.4 The Webby Awards (Special Achievement Awards) 351 4.5 Mobile Awards - Webby’s Choice 352 4.6 Mobile Awards - People's Choice 353 4.7 Website Awards - Webby’s Choice 354,356,358,360 4.8 Website Awards - People's Choice 355,357,359,361 4.9 Interactive Advertising Awards - Webby’s Choice 362 4.1O Interactive Advertising Awards - People’s Choice 363 4.11 Online Film And Video Awards - Webby’s Choice 364,366 4.12 Online Film And Video Awards - People’s Choice 365,367 4.13 Clio Awards 368 4.14 Global Mobile Awards 2009 370 * For Market Statistics Summary Sheet refer to the pouch on the last page < previous 550
    • We DID start the fire We continue to enjoy long-standing relationships with Tata AIG, Sony Television, Tata Corporate, Canon, Yamaha, Toyota, Ignitee Digital Solutions Pvt Ltd was established nine years ago, Blackberry, Lufthansa, Frankfinn, DLF, Religare, Cisco, Kidzee, in the year 2000. Then known as Connecturf, we were India’s Aircel, Club Mahindra Holidays, ICICI Prudential and Amara Raja largest independent interactive advertising agency. Pooling Batteries. together the expertise of Mediaturf, our Digital arm, Solutionturf, our Technology wing and Knowledgeturf, our Research division, To these valued clients, we provide a comprehensive range of we created path-breaking advertisements for industry leaders: digital services, which includes Online Media Planning and Microsoft, ICICI Home Loans, ICICI Prudential, Citibank, SBI Buying, Creative, Search Marketing, Social Media Marketing, Mutual Fund and the Essar Group among others. Online Reputation Management, Website Development, CRM Solutions, Site Traffic Analysis, Ad Serving, Mobile Marketing, Today, Ignitee builds high-impact digital strategies from each of and Research and Consulting. its six offices in Mumbai, Delhi, Chennai, Hyderabad, Bengaluru and Dubai—and is credited as the only digital media agency to Pioneers in this rapidly-changing, ever-evolving digital space, have such large, efficient branches. Spearheaded by stalwarts we fully understand how imperative it is to stay ahead of the V Ramani and Atul Hegde, Ignitee is a dynamic team of 100 pack. We achieve this by constantly studying and evaluating the talented professionals who excel in making consumers connect shifting digiscape of the world. This empowers us to implement and collaborate with brands in the digital space. cutting-edge solutions, which meet the best global practices, in the Indian market. Only recently, we won three of the country’s largest digital accounts, back to back: Ministry of Tourism’s Incredible India If you would like Ignitee to customize a complete advertising and Atithi Devo Bhava campaigns; the All India Congress solution for you, do call Harminder Kaur, our Chief Strategy Committee’s campaign for the Indian parliamentary elections; Officer on +91-22-66424242. You can also email her at and SetMax’s campaign for the Indian Premier League. harminder@ignitee.com We look forward to being of assistance to you. < previous 552
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