How to get yourself noticed and make progress in PR

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Whether you are at the beginning, middle or towards the end of your career, working in PR means working on your personal reputation and recognition, in order to progress. This presentation deals with the strategies you can adopt to make sure you get where you want to be, stay visible and demonstrate the quality and value of what you do.

For more information, please visit www.ignitepr.org.uk

Published in: Career, Business, Education
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How to get yourself noticed and make progress in PR

  1. 1. In association with @edelside Managing Impressions, Managing Management:How to get yourself noticed and make progress in PR
  2. 2. RECRUITMENT FACT VSrecruitmentfantasy
  3. 3. fairies live in afantasy world
  4. 4. PR PROFESSIONALS CAN’T AFFORD TO
  5. 5. LET’S SEPARATERECRUITMENTFACT from recruitment fantasy
  6. 6. recruitmentfantasy in the world of PR no ethnic minority groups are underrepresented and we all eat cake on Fridays....
  7. 7. RECRUITMENTFACT 7.9% ethnic minorities
  8. 8. RECRUITMENTFACT (.......the cake thing might be true)
  9. 9. recruitmentfantasy
  10. 10. RECRUITMENTFACT PEOPLE HIRE PEOPLE JUST LIKE THEM
  11. 11. RECRUITMENTFACT TO GET HIRED YOU HAVE TO REDUCE THE RISK
  12. 12. recruitment fantasysome day my job will come
  13. 13. HOW RECRUITMENT TO FACT GETHIRED33 applications = 1 interview
  14. 14. recruitmentfantasy My extensive PR knowledge and experience is all anyone cares about
  15. 15. RECRUITMENTFACT IT’S NOT WHAT YOU KNOW, BUT WHO YOU KNOW
  16. 16. recruitment fantasyspelling doesn’t matter
  17. 17. RECRUITMENTFACT POOR ENGLISH IS THE NUMBER 1 REASON APPLICATIONS ARE REJECTED
  18. 18. recruitment fantasy if I don’t show, no one will know
  19. 19. HOW RECRUITMENT TO FACT GETTIME YOU EVERY FAIL TO TURN UP TOHIRED AN INTERVIEW, A KITTEN DIES
  20. 20. recruitment fantasyas long as Iget there, itdoesn’tmatter ifI’m a weebit late
  21. 21. RECRUITMENTFACT YOUR TIME IS NOT MORE IMPORTANT THAN THE RECRUITER’S
  22. 22. recruitment fantasy my unusual style proves I’m really creative, and an individual
  23. 23. RECRUITMENTFACT PEOPLE WHO DON’T DRESS APPROPRIATELY, DON’T GET THE JOB
  24. 24. recruitment fantasy as long as I have the right experience that’s all that matters
  25. 25. RECRUITMENTFACT CULTURAL FIT IS JUST AS IMPORTANT
  26. 26. don’t letfairies foolyou
  27. 27. STICK TO THE FACTS
  28. 28. SARAH STIMSON http://www.stimsonsarah.com @GoooRooo sarah@taylorbennettfoundation.org
  29. 29. Jorgen SundbergIgnite PREdelman London7 September 2011
  30. 30. “Your Personal Brand IsWhat People Say AboutYou When You’re Not In the Room.”
  31. 31. Why Personal Branding?• Information• The ‘new’ economy• Ownership• Differentiation
  32. 32. 3 Steps to Personal Branding• Uncover• Develop• Communicate
  33. 33. Uncover: Value Creation• What value do you provide?• How does it help people?
  34. 34. Uncover: Target Audience• Whom do provide value for?• Demographics, location, economic status
  35. 35. Uncover: Your Unique Selling Points• What makes you stand out?• Your Passions• Key AttributesIntrospection - Authentic
  36. 36. Develop: Personal Brand Statement• Value proposition• Target audience• Unique Selling Point(s) “If you don’t have the headline, you don’t have the story”
  37. 37. Example Personal Brand Statements “I help companies make the most of talent. I marry the sublime with the systematic — allowing for change with a focus on implementation.” – Business Consultant“I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits.” - Consultant“Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams.” – Financial Consultant “Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance.” – Consultant “I help thought leaders write great books in just 90 days. 300 satisfied clients so far...” – Trainer “I love collaborating with forward-focused corporate leaders who know where they’re going.” – Executive Coach
  38. 38. Communicate: Social Media
  39. 39. Personal Branding System Thought LeadershipShowcase videos Driving trafficDriving traffic Microblogging Sharing content Driving traffic Your web site / blogShowcase picturesDriving traffic Thought Leadership Socialising Driving traffic Community Thought Networking Building Leadership Community Building Driving traffic Driving traffic
  40. 40. Events• Local• Real people• Best place for networking• Find or found
  41. 41. Strategy for Social Media• Purpose• Target audience• Content creation & curation• Give to gain• Sell in moderation
  42. 42. The Way Forward• Authentic?• Consistent• Giver’s gain• Strategy/tactics• Not a sprint…
  43. 43. “Be Yourself –everyone else is already taken” JORGEN SUNDBERG @jorgensundberg
  44. 44. In association with @edelside Managing Impressions, Managing Management:How to get yourself noticed and make progress in PR

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