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How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
How to get yourself noticed and make progress in PR
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How to get yourself noticed and make progress in PR

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Whether you are at the beginning, middle or towards the end of your career, working in PR means working on your personal reputation and recognition, in order to progress. This presentation deals with …

Whether you are at the beginning, middle or towards the end of your career, working in PR means working on your personal reputation and recognition, in order to progress. This presentation deals with the strategies you can adopt to make sure you get where you want to be, stay visible and demonstrate the quality and value of what you do.

For more information, please visit www.ignitepr.org.uk

Published in: Career, Business, Education
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Transcript

  • 1. In association with @edelside Managing Impressions, Managing Management:How to get yourself noticed and make progress in PR
  • 2. RECRUITMENT FACT VSrecruitmentfantasy
  • 3. fairies live in afantasy world
  • 4. PR PROFESSIONALS CAN’T AFFORD TO
  • 5. LET’S SEPARATERECRUITMENTFACT from recruitment fantasy
  • 6. recruitmentfantasy in the world of PR no ethnic minority groups are underrepresented and we all eat cake on Fridays....
  • 7. RECRUITMENTFACT 7.9% ethnic minorities
  • 8. RECRUITMENTFACT (.......the cake thing might be true)
  • 9. recruitmentfantasy
  • 10. RECRUITMENTFACT PEOPLE HIRE PEOPLE JUST LIKE THEM
  • 11. RECRUITMENTFACT TO GET HIRED YOU HAVE TO REDUCE THE RISK
  • 12. recruitment fantasysome day my job will come
  • 13. HOW RECRUITMENT TO FACT GETHIRED33 applications = 1 interview
  • 14. recruitmentfantasy My extensive PR knowledge and experience is all anyone cares about
  • 15. RECRUITMENTFACT IT’S NOT WHAT YOU KNOW, BUT WHO YOU KNOW
  • 16. recruitment fantasyspelling doesn’t matter
  • 17. RECRUITMENTFACT POOR ENGLISH IS THE NUMBER 1 REASON APPLICATIONS ARE REJECTED
  • 18. recruitment fantasy if I don’t show, no one will know
  • 19. HOW RECRUITMENT TO FACT GETTIME YOU EVERY FAIL TO TURN UP TOHIRED AN INTERVIEW, A KITTEN DIES
  • 20. recruitment fantasyas long as Iget there, itdoesn’tmatter ifI’m a weebit late
  • 21. RECRUITMENTFACT YOUR TIME IS NOT MORE IMPORTANT THAN THE RECRUITER’S
  • 22. recruitment fantasy my unusual style proves I’m really creative, and an individual
  • 23. RECRUITMENTFACT PEOPLE WHO DON’T DRESS APPROPRIATELY, DON’T GET THE JOB
  • 24. recruitment fantasy as long as I have the right experience that’s all that matters
  • 25. RECRUITMENTFACT CULTURAL FIT IS JUST AS IMPORTANT
  • 26. don’t letfairies foolyou
  • 27. STICK TO THE FACTS
  • 28. SARAH STIMSON http://www.stimsonsarah.com @GoooRooo sarah@taylorbennettfoundation.org
  • 29. Jorgen SundbergIgnite PREdelman London7 September 2011
  • 30. “Your Personal Brand IsWhat People Say AboutYou When You’re Not In the Room.”
  • 31. Why Personal Branding?• Information• The ‘new’ economy• Ownership• Differentiation
  • 32. 3 Steps to Personal Branding• Uncover• Develop• Communicate
  • 33. Uncover: Value Creation• What value do you provide?• How does it help people?
  • 34. Uncover: Target Audience• Whom do provide value for?• Demographics, location, economic status
  • 35. Uncover: Your Unique Selling Points• What makes you stand out?• Your Passions• Key AttributesIntrospection - Authentic
  • 36. Develop: Personal Brand Statement• Value proposition• Target audience• Unique Selling Point(s) “If you don’t have the headline, you don’t have the story”
  • 37. Example Personal Brand Statements “I help companies make the most of talent. I marry the sublime with the systematic — allowing for change with a focus on implementation.” – Business Consultant“I energize, focus and align manufacturing organizations, resulting in sustainable acceleration of processes, reduction in waste, and growth of profits.” - Consultant“Using my holistic insight and innovative Total Performance Scorecard principles, I promise to help my customers to realize their financial dreams.” – Financial Consultant “Inspirational CEO/CFO turned positive-psychologist resiliently transforming businesses & financial performance.” – Consultant “I help thought leaders write great books in just 90 days. 300 satisfied clients so far...” – Trainer “I love collaborating with forward-focused corporate leaders who know where they’re going.” – Executive Coach
  • 38. Communicate: Social Media
  • 39. Personal Branding System Thought LeadershipShowcase videos Driving trafficDriving traffic Microblogging Sharing content Driving traffic Your web site / blogShowcase picturesDriving traffic Thought Leadership Socialising Driving traffic Community Thought Networking Building Leadership Community Building Driving traffic Driving traffic
  • 40. Events• Local• Real people• Best place for networking• Find or found
  • 41. Strategy for Social Media• Purpose• Target audience• Content creation & curation• Give to gain• Sell in moderation
  • 42. The Way Forward• Authentic?• Consistent• Giver’s gain• Strategy/tactics• Not a sprint…
  • 43. “Be Yourself –everyone else is already taken” JORGEN SUNDBERG @jorgensundberg
  • 44. In association with @edelside Managing Impressions, Managing Management:How to get yourself noticed and make progress in PR

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