Nikos Koutsianas

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Nikos Koutsianas

  1. 1. 33 YEARS APIVITA GREEN BUSINESS 1979 – 2012Nikos KoutsianasAPIVITA Co-founder, CEO
  2. 2. The crisis  Financial  Environmental  Societal How we see it Danger Opportunity
  3. 3. The flight of the bee Starting from their pharmacy and filled with passion for bees, Greek nature and Hippocrates’ holistic approach to health and beauty, Mrs. and Mr. Koutsianas initiated what APIVITA is today 1990 2005 The aromatherapy and personal Entry into Hong Kong’s 1979 cosmetics lines are launched, an market. The company becomes international product and active in the field of spas and APIVITA is established, being the marketing innovation case study hotel products concluding first natural beauty care company in according to the marketing important partnership Greece. Artist “guru” Philip Kotler agreements Spyros Ornerakis undertakes to design the brand’s packaging and 2006 displays at pharmacies The 2000 pioneering propolis “black soap” is Opening of the first 2009 launched Express masks a APIVITA flagship store in product and Greece, Kolonaki, Athens APIVITA establishes 1972-1978 marketing its first subsidiary in innovation, are Spain APIVITA Pharmacists Niki & Nikos Koutsianas launched in the Hair color and Men’s prepare their first face creams with market, creating a care range are royal jelly, extracts and essential oils new major category launchedand other natural creams and functional 1983 APIVITA Farm is for pharmacies tea blends in their pharmacy 2007 established Anti-dandruff and dry scalp shampoos are 2010 The Queen Bee face launched; to this day, care line is APIVITA signs an agreement they remain the first 1980 successfully with Ajinomoto and enters choice among consumers launched, 35 years Japan with two stores in Tokyo! The first in the Greek pharmacies after the first cream The Kid’s care line is PROPOLINE 2003 made with royal relaunched. shampoo is jelly APIVITA enters the Spanish 2011 launched in the classic amber and US markets. Today, 2008 Baby care organic certified line pharmaceutical APIVITA is sold in El Corte The big success of the is relaunched. The 1st bottle Ingles department stores and face care category Social Responsibility Report pharmacies in Spain leads to the launching (GRI-G3) is made public of Aqua Vita, First line and Wine Elixir Source: APIVITA Natural Products S.A.
  4. 4. Our history Our story begins in 1972 when my wife Niki and I, created our first natural products combining propolis, honey, royal jelly, natural extracts and essential oils
  5. 5. People knew in 1979 ....That the earth is round and the soap ... iswhite!!I still had another idea for the soap ...I thought of changing the soap’scomposition and therefore its colour ....Thus, we created the first black soap withpropolis in the world!!
  6. 6. The first soap made with propolis… 6
  7. 7. The first soap made with propolis… Selling the “unsellable… 7
  8. 8. Our philosophy Addressing health & beauty in a natural, effective and holistic Sharing of way our knowledge APIVITA of Greek herbs and bee believes in productsthe power of nature to Respect to the environment create (natural-cultural) Natural, Effective, Holistic products 8
  9. 9. Our values Putting people first Transparency Continuous APIVITA’s and integrity learning values areintegrated in Emotional all intelligenceactivities, processes, servic Ecological Kallos (inner and es and intelligence outer beauty) productdevelopment stages 9
  10. 10. Our inspiration … Bees’ Offering of pollination to ecosystems and added value products to mankind … Greek nature’s rich biodiversity and unique plant species …Hippocrates’ 2500 years of tradition and knowledge and holistic approach health and beauty 10
  11. 11. Innovation A leading team of scientists and APIVITA’s in depth knowledge of ingredients  10 highly qualified scientists in the fields of chemistry, cosmetology and chemical engineeringInnovation lies at the heart of  Creation of total standardized extracts with high APIVITA biological value and concentration of active ingredients, made with organic certified plants and environmentally friendly solvents 11
  12. 12. Research and development A leading new green product development platform APIVITA’s R&D platform transforms the Company’s philosophy, inspiration and values to innovative green product formulationsInspired by… Greek nature Bees Hippocrates …leading to unique authentic and Effective innovative green products 12
  13. 13. Innovation in practice Extracts ExtractsHerbs Natural product Distillates Infusions 13
  14. 14. Innovation A holistic green marketing approach Marketing Senior Other Products & Price Promotion Channelsdepartment management departments Services People Processes Internal Integrated marketing marketing Holistic green Socially marketing Relationship responsible marketing marketingOur people EnvironmentEthics and Channels Enterpreneurship Customers Channels Partners Legal 14
  15. 15. Innovation in marketingPackaging and products Monodose Express Beauty Masks… a global innovation 15
  16. 16. The future is now……. 16
  17. 17. APIVITA Farm APIVITA has invested significantly in developing APIVITA Farm  Will allow APIVITA to vertically integrate the business  APIVITA Farm grows an extensive variety of herbs used in APIVITA’s formulations  Community support given that local farmers & agriculturists are shareholders Securing traceability and high quality supply for APIVITA APIGAIA Source: APIVITA Natural Products S.A. 1) Notes: APIVITA maintains a minority stake of 20% at APIVITA Farm 17
  18. 18. APIVITA Sustainability-CSR APIVITA has established a wide corporate social responsibility plan Heritage Marketplace Environment Hippocrates’ Botanical  Sponsoring an MBA  Environmental friendly Garden designed for pharmacists actions  APIVITA is the major  APIVITA in  Recycled and recyclable sponsor and active cooperation with the materials participant of the Athens University of Economics has Social and cultural Hippocrates’ Botanical established an MBA Garden establishment especially designed to  Restoration of the on the island of Kos, meet the needs of Balalas pharmacy in Greece (Hippocrates pharmacists providing Mount Athos birthplace them the tools to  A pharmacy opened in grow sustainably 1890 APIVITA’s Corporate Social Responsibility programme is inspired by its founder shareholders values and beliefs as well as their constant wish to provide back to society 18
  19. 19. Global recognitionsAPIVITA has won numerous awards for its products, while it has received various recognitions for its innovations 19
  20. 20. Global recognitionsInnovation acknowledgement by Association of Greek Industries and Bill Gates 20
  21. 21. Turn the impossible into possible Think out of the box Break the rules Be True to your values  Think positive Think local, act global 21
  22. 22. APIVITA’s Global Presence “Think Local, Act Global” Ukraine Benelux UK RUSSIA CANADA Romania Croatia GERMANY KOREA Japan TURKEY CHINA Hong Kong USA Spain THAILAND Taiwan Greece INDIA CHINA BRAZIL KOREA CANADA CHILE GERMANY Singapore TURKEY RUSSIA S. AFRICAARGENTINA ARGENTINA Cyprus BRAZIL CHILE Australia THAILAND INDIA S. AFRICA 22Future Countries
  23. 23. Spain: Madrid, Flagship store 23
  24. 24. Honk Kong: Wellington Street 24
  25. 25. Hong Kong 25
  26. 26. Thank you

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