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Embracing social Roberta Gogos
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Embracing social Roberta Gogos


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  • Social media measurement has helped dozens of organizations take a Methodical Pragmatic and Common Sense approach to measuring social marketing initiatives
  • Transcript

    • 1. Embracing SocialRoberta Gogos @gnostix
    • 2. Welcome to the revolution!
    • 3. Brands that shy away…
    • 4. Change is the only constant "When people see things, they feel things. And when they feel things, they change."
    • 5. Strategy 101: Know thyself
    • 6. Knowledge ~ Vision ~ Insight Brand = Culture Brand = Community๏ KNOWLEDGE: Who are you? Understand your company’s DNA๏ VISION: What do you want to be?๏ INSIGHT: Who are you speaking to? What’s your audience (or market)?
    • 7. Converse don’t broadcastIn new media people want and expectconversations – we must create them!
    • 8. The business of business is..
    • 9. Corporate culture shift๏ Humanize the company๏ Information sharing & engaging to create dialogue/ conversations๏ From hierarchical to horizontal relationships (social media democratizes)
    • 10. Moving beyond fear…..towards a culture of acceptance. FACT:Most organizations still fear social media
    • 11. Moving beyond fear…
    • 12. Where to start?๏ Use social media to demonstrate executive support and build confidence throughout the organization.๏ Or start small with a narrow and specific purpose - consider a starter set of social media purposes that are magnetic to individuals to attract them into collaborative communities.
    • 13. Influence on companystrategy & growth๏ Bringing together ๏ Collaborate and ideas of global share information workforce ๏ Widening of๏ Productivity personal improvement, redu networks, build cing email professional relationships, impro๏ Faster finding ve own status and people, info, expert creating ise communities
    • 14. The big social experimentMany companies arestumbling blindly intosocial mediamarketing without ameasurementstrategy in place.
    • 15. Listening to customers“Youve got to let theconversationshappen, even if youmight not like all ofthat conversation, itsgoing to happenaround the watercooler anyway.” Thething is to be therewhen they do happen!
    • 16. Revisit tradition for innovationOrganizations thatdevelop social mediameasurementstrategies which alignkey success metricswith businessobjectives will evolvemore quickly. Thisrequires a pragmaticstrategy &measurement plan.
    • 17. Social marketing analytics…is the discipline thathelps companiesmeasure, assess &explain theperformance of socialmedia initiatives in thecontext of specificbusiness objectives.
    • 18. Social media isn’t a campaignBut the presence of a friend amongst friends
    • 19. Successful brands....see themselves as networks which canconnect like-minded people around sharedinterests and causes
    • 20. Thank you! Learn more: gnostix.grEmail us at info@gnostix.grFollow us @gnostix on TwitterMeet us on LinkedIn at our blog at us on Facebook at