Knowledge ~ Vision ~ Insight Brand = Culture Brand = Community๏ KNOWLEDGE: Who are you? Understand your company’s DNA๏ VISION: What do you want to be?๏ INSIGHT: Who are you speaking to? What’s your audience (or market)?
Converse don’t broadcastIn new media people want and expectconversations – we must create them!
Where to start?๏ Use social media to demonstrate executive support and build confidence throughout the organization.๏ Or start small with a narrow and specific purpose - consider a starter set of social media purposes that are magnetic to individuals to attract them into collaborative communities.
Influence on companystrategy & growth๏ Bringing together ๏ Collaborate and ideas of global share information workforce ๏ Widening of๏ Productivity personal improvement, redu networks, build cing email professional relationships, impro๏ Faster finding ve own status and people, info, expert creating ise communities
The big social experimentMany companies arestumbling blindly intosocial mediamarketing without ameasurementstrategy in place.
Listening to customers“Youve got to let theconversationshappen, even if youmight not like all ofthat conversation, itsgoing to happenaround the watercooler anyway.” Thething is to be therewhen they do happen!
Revisit tradition for innovationOrganizations thatdevelop social mediameasurementstrategies which alignkey success metricswith businessobjectives will evolvemore quickly. Thisrequires a pragmaticstrategy &measurement plan.
Social marketing analytics…is the discipline thathelps companiesmeasure, assess &explain theperformance of socialmedia initiatives in thecontext of specificbusiness objectives.
Social media isn’t a campaignBut the presence of a friend amongst friends
Successful brands....see themselves as networks which canconnect like-minded people around sharedinterests and causes
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