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culture message process
IgniteXDS.com
facebook.com/IgniteXDS
phone: (888) 569-5010
a publication of
IgniteXDS.com
Emotion ...
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Working with Ignite XDS
IgniteXDS.com
facebook.com/IgniteXDS
phone: (888) 569-5010
What We Do!
Culture...
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Working with Ignite XDS
IgniteXDS.com
facebook.com/IgniteXDS
phone: (888) 569-5010
DefinedDefinedDefin...
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Working with Ignite XDS
IgniteXDS.com
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phone: (888) 569-5010
Why We Do It!
Exper...
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Working with Ignite XDS
IgniteXDS.com
facebook.com/IgniteXDS
phone: (888) 569-5010
Apart from your wee...
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Working with Ignite XDS
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Since you are a one...
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Working with Ignite XDS
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What Can You Expect...
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Our Story
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Working With Us | Ignite XDS

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We pride ourselves on the cornerstone that we don't offer cookie-cutter solutions to your one-of-a-kind problems. We'll build a relationship with you to develop a unique road map to help you accomplish your goals. Ignite XDS can help your company become REMARKABLE!

Learn more: http://ignitexds.net/resources/working-with-us/

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  1. 1. culture message process IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 a publication of IgniteXDS.com Emotion Driven Marketing For a One-of-a-Kind Experience!
  2. 2. 2 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 What We Do! Culture Message Process Get it Our There! Using Every Tool at Your Disposal. It’s about engaging the masses with your story at every point along the buying loop! In a way that customers will instantly connect with you. How We Do It: Websites, Micro-sites Landing Pages Social Media Blog, Content Marketing SEO Tell Your Story! Everywhere and in Every Way Possible. It’s about creating an emotional connection with your customers prospects. Across ev- erything! Online, In-Store, All Your Advertising, Events, even in the way you answer the phone! How We Do It: Custom Branding Creative Design Strong Story - Your Direction Keep it Going! Be Sure You’re Always Working at Peak Performance. Process is key to making sure your Culture your Message are working to get you the best results possible. Everything you do needs to be Measure, Analyzed Measure again! How We Do It: Lead Nurturing Follow-Up Sales Process Training Brain Storming Cultivating New Ideas
  3. 3. 3 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 DefinedDefinedDefinedDefinedDefinedDefinedDefinedDefinedDefined PlanPlanPlanPlan Defined Plan MainMainMainMainMainMainMainMainMainMainMainMain WebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsite Main Website BlogsBlogsBlogsBlogs SocialSocial MediaMediaMediaMediaMediaMedia Social Media SEOSEOSEOSEO Search EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch Engine OptimazationOptimazationOptimazation Search Engine Optimazation Search EngineSearch Engine Optimazation Search EngineSearch Engine Optimazation Search Engine SEO Search Engine Optimazation PPCPPCPPCPPCPPCPPCPPCPPCPPCPPCPPCPPC Pay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per Click PPC Pay Per Click LEADSLEADSLEADSLEADSLEADSLEADSLEADSLEADS 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Tell Your Story 2. Get Found 3. Drive Traffic 4. Nurture Leads 5. Convert 6. Analyze 7. Refine 8. Grow! How We Do It! Ignite XDS Inbound Marketing culture message process
  4. 4. 4 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Why We Do It! Experience WOW! Equip Learn Reward R ecommen d Advo cate Jou rney M es sage Pro cess Culture Story Your Why Buy Discover Find Evaluate Educate Close Buy Pros pect Journey The Traditional Buying Funnel is Seriously Out of Date! Today’s Customers are Embarking on a Very Unique Buying Journey. A recent study done by Latitude found that 87% of consumers now travel a less linear, more complex pathway to a final purchase. This new buying loop takes into account a person’s emotions, and understands the process isn’t linear. A person can bounce from one stage to another as they make their way to a final purchase. This new study identified 6 behavioral mental states a buyer experiences before considering a purchase. With this new understanding your marketing must reflect this in order to be most effective.
  5. 5. 5 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Apart from your weekly deals cheap oil changes do your customers have a reason to buy from you? Customers have been bombarded by advertis- ing for decades now and they are no longer falling for quick gimmicks limited time offers. You need to show your customers you’re not just all about selling cars, but how much you care about them! Tell them about how proud you are to provide such a valued service to your community. They need to see you as a source of value for them and not just another car dealer. Your Customers Already Know What You Sell But They Don’t Know WHY They Should Buy from YOU! Why Does Story Matter? 81% of CEOs believe they are delivering on their brand promise. ONLY 8% of customers agree! Transform Your ‘Why Buy’ from a Commodity to a Value!
  6. 6. 6 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Since you are a one of a kind dealership so is your story. Trying to compete using the same gimmicks as your competition is never going to generate the kind of self-sustaining results you want! You need to create an emotional connection with your customers that will always make them think of you for their automotive services. If done correctly these customers will become loyal advocates to help you spread your story all over the world! Your Story is Uniquely Yours! It Separates You from Your Competition. Why Does Story Matter? Story is 20x More Memorable than Facts! but Less Than 10%of All Businesses are Sharing Their Authentic Story Online! The Effects of Your Story Reach Far Beyond the Original Customer.
  7. 7. 7 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 What Can You Expect from the Start? Technically We Don’t Sell... Together we decide if there is a reason to do business. e a! e a! GREAT!GREAT! Good to see you again! You talk... You talk... We listen... We have an idea! We have an idea! GREAT!GREAT! Good to see you again! You talk... You talk... We listen... We have an idea! We have an idea! GREAT!GREAT! Good to see you again! You talk... You talk... We listen... The 1st Meeting During our first meeting, our primary focus is getting to know you. What are your issues, your aspirations? What sets you apart? We will discuss your ideas, vision, goals, and any chal- lenges you are currently facing. The intent is to determine if and how, Ignite XDS can fit into your plan for success well before recommend- ing any course of action. The 2nd Meeting Our second meeting comes only after we’ve had an opportunity to do some research and have had the time to determine what factors can most greatly effect your desired goals.We will discuss our ideas, review preliminary strate- gies, and shape a beneficial partnership. Potential Partnership Our process is not a perfect fit for every company. It requires your management team’s involvement. During the evaluation process, together, we will decide if the type of relationship exists where ideas flow freely, challenging topics are discussed openly, and where even opposing viewpoints can find common ground. You chal- lenge us, and we will challenge you, and together we will create something remarkable!
  8. 8. 8 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 What Sets Us Apart? We’re NOT for Everyone! Looking for Just the Right Fit There are over 28,000 Auto Dealerships in the United States alone but we’re only looking for the select few that will benefit most from our efforts. We pride ourselves on the cornerstone that we don’t offer set-it-and-forget-it solutions. A partnership with us is a real, engaging, ongoing relationship. We take the time to get to know you like family before we ever discuss doing business together. Most importantly, we want everyone on board. If your entire dealership, from the boardroom to the showroom, isn’t all in with us, we can’t perform at our best more importantly neither can you! We Don’t Take on Competitive Clients We have access to a rich data-base of information about car buyers car buying trends that allow us to target your community most effectively, and help you become more successful. It’s in our best interest to help you be the best you can be, but we wouldn’t be able to do that if we took on competi- tive clients. Which is why we do not will never take on a competitor of yours. We want to help your company be as successful as you possibly can be, and we can’t deliver on that promise without pledging to be your private partner. So that’s exactly what we will do! All 28,000 U.S. Dealerships OLD Ideas REPETITIVE Ideas NEW Ideas We’re looking for these guys!
  9. 9. 9 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Our Story the Ignite XDS Journey It began like any other journey in search of greatness, in a small shop with a few creative guys and a couple of yellow legal pads looking to start a revolution. We had been carefully observing the current state of marketing in secret for sometime and noticed there was a great opportunity developing. Marketing companies were either too focused on generating results or too distracted with creative designs to deliver effective solutions for customers. Don’t get us wrong, both are very necessary to be successful in the marketing game, but when used independently they don’t get the job done. We only have two goals in mind at all times – achieve happiness success in the customer! Everything we do as a company hinges upon those two goals. If we have to work late, so be it! If we have to come in on a Saturday, we will! If the world is ending, we don’t budge! Well… we will probably get to higher ground first, but when it’s over we will come down the mountain, dust ourselves off and rebuild. We know we will never stop learning, creating, teaching and growing because that’s always been our story and it always will be. Culture Message Process
  10. 10. 10 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Why Choose to Work With Us? We’re All About the Three “F’s” Flexible It’s not about how many hours you’ve worked, but how you get things done! Fun The environment needs to reflect the personality style of the company Fresh Getting enough time away is a must in order to cultivate the best creativity. Our Staff Are All Rock Stars Rocket Scientists! In order to provide a happy and successful experience for the customer we have to have a one-of-a-kind staff. We know our process won’t work if there is even one piece not fitting just right. Our staff of unorthodox professionals have been hand selected and groomed to produce the highest quality marketing possible to get you more traffic, more leads more sales! We Give Ourselves the Freedom to be AWESOME!!!
  11. 11. 11 Share this eBook! Working with Ignite XDS IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Inbound Marketing A comprehensive guide that will take you through the philosophy, the tools the process. All in one easy to under- stand book! Social Media Learn how to create, market manage a successful Social Media presence and how we can help you do it for less time and less money! Autodrive Apps These online tools will help you cast a larger net for cultivating more lead opportunities to keep your customers engaged coming back for more. Web Marketing Everything you want to know about our web services including, Traditional Websites, Portal Sites, Micro Sites Landing Pages. Content Marketing SEO All the tips tricks to getting your websites found online including SEO,Blogs other tools we use to get your website found. The New Company Culture The traditional company culture is changing. It’s less about how much time you’ve worked, but the quality of work you produce! Ignite XDS – Inbound Marketing The people at Ignite XDS have made their careers studying buying trends and buyers. We know marketing, we’ve pioneered Inbound Marketing, and we have the tools and infrastructure to get the job done. If you have goals, if you are willing to commit, if you want to get results, contact us today to begin the conversation. We promise, you’ll be glad you did. Check out our other eBooks at IgniteXDS.com!
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