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Social Media | Ignite XDS

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Social media is one of the most important influences on your dealership's sales. Does your social media strategy support your brand, engage your customers, define your persona, enhance your SEO, and …

Social media is one of the most important influences on your dealership's sales. Does your social media strategy support your brand, engage your customers, define your persona, enhance your SEO, and support all of your marketing efforts?

Learn more: http://ignitexds.net/our-services/social-media/

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  • 1. culture message process IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 a publication of IgniteXDS.com Social Media for Auto Dealers Conversation Message Search IT’S TIME TO GET SERIOUS! 69% surveyed said Social Media helped in their vehicle purchase decision
  • 2. 2 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 DefinedDefinedDefinedDefinedDefinedDefinedDefinedDefinedDefined PlanPlanPlanPlan Defined Plan MainMainMainMainMainMainMainMainMainMainMainMain WebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsiteWebsite Main Website BlogsBlogsBlogsBlogs SocialSocial MediaMediaMediaMediaMediaMedia Social Media SEOSEOSEOSEO Search EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch EngineSearch Engine OptimazationOptimazationOptimazation Search Engine Optimazation Search EngineSearch Engine Optimazation Search EngineSearch Engine Optimazation Search Engine SEO Search Engine Optimazation PPCPPCPPCPPCPPCPPCPPCPPCPPCPPCPPCPPC Pay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per ClickPay Per Click PPC Pay Per Click LEADSLEADSLEADSLEADSLEADSLEADSLEADSLEADS 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Tell Your Story 2. Get Found 3. Drive Traffic 4. Nurture Leads 5. Convert 6. Analyze 7. Refine 8. Grow! Our Process! Ignite XDS Inbound Marketing culture message process
  • 3. 3 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 SEO 75% Blogging 69% Social Media 47% Inbound Email (sent to opt-in list) 26% Other Inbound Marketing 17% Paid Search Ads 16% Outbound Marketing 13% Other 15% 0% 10% 20% 30% 40% 50% 60% 70% 80% If Leads Increased What Factors Do You Believe Led to This Increase PercentofRespondents IgniteXDS.com Introduction The Effect of Social Media is Measurable REALLY! Social Media is more than just a Facebook Page! 1. It Creates a Dealership Persona 2. Allows Communication with Customers 3. It Generates Advertising-Like Impressions 4. It is a Great Source for Driving Web Traffic 5. It is a Valuable SEO Partner 60%of their time shopping online Car Buyers spend No matter how good your site is, buyers can’t spend 11 hours there... What other content do you have to offer? If Leads Increased, What Factors Do You Believe Led to this Increase?
  • 4. 4 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Social Media Starts with Facebook, BUT IT CAN’T END THERE! Social Media could be the most important influence on your dealership’s sales since the advent of the internet itself. When you think social media, do your thoughts stop at Facebook, or how many Likes you may have on your page? If so, you’re missing the real advantages this medium has to offer. Your Social Media program needs to support your brand, engage your customers, define your persona, enhance your SEO and support your all your marketing efforts. Does yours? Overview Social Media helps you own more online real estate. Each property helps make you more visible to consumers whether they are actively searching or even passively happen upon your dealership’s content. In either case, you have an opportunity to create a positive impression, express an opinion, or become the authoritative source to the question they seek. *Values represent minutes per visitor, per month, excluding mobile usage 405minutes per visitor 405minutes per visitor Blogs 8989 2121 8989 300300 33 Blogs Social Media UsageKey Social Media Tactics
  • 5. 5 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 What is the value of your Online Real Estate? Facebook Facebook is and will be the cornerstone of any social media strategy. It’s a great place to engage an audience, but did you know it’s the best place to engage your communities female audience? After all, last we checked, they have significant influence over automobile purchases. Pinterest A newcomer to the Social space, Pinterest is a very powerful traffic referral source. It is so powerful in fact, that with a little effort you’ll quickly see Pinterest pop up in your analytics as a leading referral site. Again, a great place to show women you care about things beyond tires, oil and metal. Twitter Do you want conversation with enthusiasts? Twitter is your tool. Twitter is immediate, its engaging, its the place to go if you need your customers opinion, quickly and honestly. Twitter is also perfect for traffic generation and lead support. You Tube YouTube is the second largest search engine in the world! Vehicle Walk-Arounds, tech demos, how-to’s and anything else you can think of can be found there. Google loves You Tube, you should learn to love it too. Google + Google+, well the name says it all. Do you really think you can avoid this space? Google+ effects search, Google+ Local houses your reviews and your customers use local search for directions, phone numbers and maps more than any other tool.
  • 6. 6 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Social Media Calendars Our social media strategy begins with a uniquely tailored calendar of events, with content specific to your dealership and community. We create a broad-based Annual Calendar noting dealership and community events, and social media contests. A more refined Quarterly Calendar, giving more details on each specific event. Finally we create a monthly calendar, breaking down our daily social media efforts. In addition, you will receive weekly reports that detail the previous weeks efforts and results. JAN Social Media Promotion PetContest FEB MAR OCT WEEK NOV JULY 2012 DEC APR MAY JUN JUL AUG SEPT OCT NOV DEC Press Release for Ford Fusion Day Contact Local TV and Radio for Ford Fusion Day Press Release for Wrenching Contact Local Schools about Window Painting Show pictures of Window Painting on Facebook Change Profile Picture Post photos , status, and tweets on success of Wrenching event Create Facebook Event for Ford Fusion Day Car Related Events Wrenching for a Cure Ford Fusion Day Ignite Additional ServicesCommunity Outreach Events GolfClassic Kid Safe Free Child SafetyEvent Ford Fusion Day FocusPrem iere Night Business2 BusinessExpo Hosted byDealershipCarShow BabyContest W renching foraCure W indow Painting Window Painting WEEK2WEEK1 Car Show Write Press Release Create Contest Flyer Write Press Release Twitter Posts Focus Recap FB Pics Twitter Posts Twitter Posts Twitter Posts Twitter Posts Twitter Posts Twitter Posts Facebook Posts Update FB Profile Update FB Profile Create FB Event Create FB Event Facebook Posts Facebook Posts Facebook Posts Facebook Posts Facebook Posts Facebook Posts Facebook Posts WEEK3WEEK4 Brighton Auto Fest 2012
  • 7. 7 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Social Media Engagement Contests, Sweepstakes, Events and Cross Promotion with other local businesses we can bring the community together around your dealership, ultimately bringing more customers to your website and your showroom. Social media is your soap box. Leverage it. Share. Support. Have conversation. Mostly, make your space fun, give your fans and followers a reason, to keep checking-in and coming back. Remember, its a social community, good news travels fast, bad news travels faster. Participate in the conversation and eventually become the thought leader. Contests Sweepstakes Each quarter we’ll come up with a new contest or sweepstakes involving your social media fans and followers. As word of the contest grows more and more locals will join in, reinforcing your dealership’s place as an active and fun part of the community. PR Community Involvement Cross-promoting with other local businesses is a great way to get noticed and bring more fans to your social media accounts. Not only could it lead to new business opportunities, it will also help your dealer- ship reach a wider range of potential customers. Events While participating in community events is a great way to get noticed, your dealership provides a great space for the community to come to you. Hosting events like car shows or new vehicle sneak peeks will get people into your showroom and, thanks to social media, getting the word out has never been easier!
  • 8. 8 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Expand Your Reach The number of active Facebook users is higher than any other social media platform. When users interact with your page by‘liking’or commenting on one of your posts, or creating their own post on your pages’time line, that activity is shared on their news feed for all of their friends and followers, or potential new customers, to see! Social Reputation Building Your Facebook page builds a persona for your dealership. Your followers look to you as a source of information. By posting your own questions and engaging users in conversations, or by joining in on someone else’s conversation you establish yourself as an active member in the virtual community. What We Offer Daily Content Development, News Feed Monitoring Create Events to Promote Dealership Community Events Daily Off Page Interactions Leverage Facebook to Share Website, Blog, Other Relevant Content Facebook Your Facebook page helps create a unique identity for your dealership is a great way to engage and interact with current and potential customers. Facebook is without a doubt the biggest social media platform! Facebook has over 845 million users who on average spend about 405 minutes per month using it. This is a great venue to promote service specials, new vehicle releases dealership events. The majority of our Facebook audience is female so some content is slanted to keep that audience engaged, as they are a large part of the purchase decision making process in the household. 70% of Facebook users are women. Your content needs to reflect that.
  • 9. 9 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 From Pin to Purchase Pinterest users reported a surprisingly high correlation between pinning and sub- sequent purchasing: more than 1 in 5 Pinterest users have pinned an item that they later purchased. Given women make up 90% of Pinterest users in the United States, and women have the greatest amount of unease about entering a car dealership, the opportunity to offset those fears, and actually let them spread the word about your store is greatly increased. Eventually having the confidence to feel comfortable in your showroom is invaluable. SEO Rich Content Pinterest content is very searchable on Google’s search engine. By effectively using SEO terms and linking back to your website with related content you can fur- ther establish your page one presence on Google search. Pinterest Pinterest surged into the spotlight earlier this year when it was revealed that it drives more web traffic than You Tube, Google+ and Linked In combined! What’s so compelling about a social site that lets you make virtual bulletin boards of“pinned”images? Perhaps it’s the viral nature of the medium, perhaps it’s the visual ease that allows users to scan a high volume of content. In any case it works. It drives traffic it drives sales! 80% Pinterest is so viral that 80% of Pins are Re-Pins. Pin Dealers-Pin! What We Offer Multiple Pins and Re-Pins Daily All Original Content Pinned Pins to Cars on the Lot Pins to Service Specials Coupons
  • 10. 10 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Twitter Users are Young, Smart, Affluent Tech-Savvy While there is no doubt Twitter can’t compete with the reach of Facebook, its users make up a very desirable demographic. A demographic that demands attention, con- versation and definitely has something to say. The conversation happening on Twitter shouldn’t be overlooked. After all 42% of dealerships on Twitter report attaining a customer as a result. SEO Rich Content Keyword-heavy Tweets based on news and events related to your dealership’s brand(s), the local community and enthusiasts’interests will be sent out daily, along with links back to your blog, giving your dealership a greater online presence. Twitter By joining in on conversations with the community, automotive enthusiasts and the media, Twitter can give your dealership an expert voice online. Mentions and re-tweets will keep new followers rolling in while your dealership’s current offers and specials gain a broader audience. Twitter users are more affluent, more educated, and early adopters. 1/3 of them are between the ages of 25 34...sound like a desirable demographic? 73% of Twitter users consider the medium, “essential to life” What We Offer Complete Account Management Daily Tweets Promoting Inventory Fun, Engaging Content Promotion of Offers, Deals Specials
  • 11. 11 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Bridge the Gap Video can take people places without them ever having to leave their home. Imagine how comfortable your customers will be with the service team having seen your fa- cilities and employees in action before setting foot in the dealership. Videos can also be used to show off cars recently added to your inventory and new vehicle features. Google Loves YouTube YouTube is a key to dominating search. Google loves to rank video, and display them prominently. How large is your library? Do you shoot video of everything? Is it tagged? Do your titles reflect and support your keyword strategy? They should and will with our help. You Tube With over 800 Million unique visitors each month, video reviews and previews that show off new cars, new features and tips tricks can create massive buzz surrounding your dealership. If we’ve learned anything from television it’s that nothing can keep a person’s attention as long as a well planned and executed video. The more videos you have on your YouTube channel the longer your customers can stay engaged with YOUR content! #2 You Tube is the second largest search engine in the world. What We Offer Complete Account Management Creation of a Branded Page Light Video Editing Video Promotion across all of your Social Media Accounts Vehicle Features Promotion
  • 12. 12 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Increase SEO Value Since Google+ is a Google property the content that is posted on your Google+ page is very searchable. By effectively using SEO techniques in the post titles more of your content will appear in higher spots on page one and two of Google search, especially if the person searching is a Google+ user. The more content that you add to your page – pictures, videos, articles – the stronger your Google search presence becomes. Broaden Your Audience Google+ has a unique code of etiquette. When sharing content that another person or page posted you are encouraged to tag them in the post with a“+”thanking them for sharing the content. This sends the page or person a notification that you shared the content and they are able to see the thank you. Google + Google+ is great venue to find and share relevant industry information. Google+ is the final frontier of social media outlets, this has made it easier to get noticed and have content shared by big names in the automotive industry from companies like Edmunds.com, Motor Authority, Motor Trend Magazine, and OEM’s. 3.5X Websites using Google’s +1 button get 3.5X the Google+ visits What We Offer Industry Related Content Posts Dealership Content Posts Post Titles with SEO Terms Create a Content Library of Articles, Photos Videos to Enhance SEO
  • 13. 13 Share this eBook! Social Media for Dealers IgniteXDS.com facebook.com/IgniteXDS phone: (888) 569-5010 Inbound Marketing A comprehensive guide that will take you through the philosophy, the tools the process. All in one easy to under- stand book! Working With Us Like we say -‘Have Questions? We’ve Got Answers!’Get all the answer with this guide to all things Ignite XDS! Web Marketing Everything you want to know about our web services including, Traditional Websites, Portal Sites, Micro Sites Landing Pages. Autodrive Apps These online tools will help you cast a larger net for cultivating more lead opportunities to keep your customers engaged coming back for more. Content Marketing SEO All the tips tricks to getting your websites found online including SEO,Blogs other tools we use to get your website found. The New Company Culture The traditional company culture is changing. It’s less about how much time you’ve worked, but the quality of work you produce! Ignite XDS – Inbound Marketing The people at Ignite XDS have made their careers studying buying trends and buyers. We know marketing, we’ve pioneered Inbound Marketing, and we have the tools and infrastructure to get the job done. If you have goals, if you are willing to commit, if you want to get results, contact us today to begin the conversation. We promise, you’ll be glad you did. Check out our other eBooks at IgniteXDS.com!

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