The Showroom Showdown features two salesmen who face off against each other in a vehicle walk-around review competition for a cash prize. Each salesman will perform their walk-around demonstration of a spe- cific vehicle at a designated time. On the social media side, the contest is promoted through all available social media outlets to build awareness (Facebook, Blog, Twitter, Pinterest, YouTube, Google+). In this particular case the contest takes place from 12 noon on Thursdays and concludes at 12 noon on Friday. Artwork is posted on the Facebook page with direct links to both walk-around videos on YouTube. Fans must watch the videos first, and then come back to the Facebook page to vote for the winner.