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Ignite Social Media Capabilities

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Ignite Social Media specializes in driving social media marketing results for the world's largest brands. Our exclusive focus led to unique insight, capabilities, and processes for socializing …

Ignite Social Media specializes in driving social media marketing results for the world's largest brands. Our exclusive focus led to unique insight, capabilities, and processes for socializing consumer brands. Our primary service offerings are:
- Planning & Strategy services to lay core social media foundations.
- Community Management programs to build sustainable community assets.
- Social Media Promotions that grow audiences and drive cross-channel results.

Published in: Social Media, Business, Technology
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  • 1. Agency Capabilities
  • 2. Jim Tobin & Marcie Brogan founded Ignite Social Media in 2007, long before social media marketing was an “industry”. We’re proud to be a part of the social media vanguard.
  • 3. We’re thinkers and doers, strategists and technologists, poets and quants. We’re 120 people strong in Cary, NC and Detroit, MI.
  • 4. We specialize in driving social media marketing results for the world’s largest brands. Our exclusive focus has led to unique insight, capabilities, and processes for socializing consumer brands.
  • 5. We take a holistic marketing approach with our clients, but with a social-centric orientation. Social media isn’t a part of our DNA, it is 100% of our DNA.
  • 6. Our clients are household names.
  • 7. Our primary offerings are: Planning & Strategy The foundation for all of your social media marketing programs. Community Management Day-to-day content development, management, and optimization for your core social media brand assets. Social Media Promotions Socialized marketing campaigns that grow audiences, cultivate engagement, and drive cross-channel results.
  • 8. Planning & Strategy
  • 9. We’ve honed the art and science of social media marketing strategy planning on more than 100 engagements over the past 6 years. Some clients own and implement the plan, though most hire us to put the plan into action.
  • 10. We’ve developed more than 100 social media marketing strategies.
  • 11. We build social media strategies that drive social amplification. Your Brand Fans Friends of Fans Viral Loop
  • 12. Community Management
  • 13. One of our core strengths lies in our ability to help clients build strong, sustainable community assets in key social media channels. You probably already our work.
  • 14. Our community management efforts begin with strategic foundations.
  • 15. We create exponential improvement in key social performance metrics. A Fortune 50 women’s beauty brand enlisted Ignite Social Media’s community management team in Fall 2012. After a rigorous strategy development and recruiting process, our team quickly created exponential improvement in key Facebook performance metrics.
  • 16. Social Media Promotions
  • 17. We develop memorable, shareable social media campaigns that grow social audiences, cultivate online engagement, and drive crosschannel results.
  • 18. On a dollar-for-dollar basis, social media marketing campaigns are among the most effective media buys that a brand manager can make. The results speak for themselves.
  • 19. Jeep Arctic Yeti Dig Jeep turned to Ignite Social Media to drive awareness for the new Arctic Edition Jeep Wrangler. We built a multi-platform, multiphase contest that raised awareness for the new vehicle and dramatically increased Jeep’s social media footprint: • Fans, followers and blog readers entered the contest via Facebook entry form, Facebook comment, or blog comment. • Fans unlocked additional contest entries by way of an interactive snow digging game and sharing game results on their wall. • Jeep sent two winners from each channel to the Winter X Games to participate in an actual snow dig for the chance to win an Arctic Edition Jeep Wrangler.
  • 20. Jeep Arctic Yeti Dig Jeep turned to Ignite Social Media to drive awareness for the new Arctic Edition Jeep Wrangler. We built a multi-platform, multiphase contest that raised awareness for the new vehicle and dramatically increased Jeep’s social media footprint: The campaign drove: 25,000 social shares 215,000 contest entries 120,000 new fans • Fans, followers and blog readers entered the contest via Facebook entry form, Facebook comment, or blog comment. • Fans unlocked additional contest entries by way of an interactive snow digging game and sharing game results on their wall. • Jeep sent two winners from each channel to the Winter X Games to participate in an actual snow dig for the chance to win an Arctic Edition Jeep Wrangler.
  • 21. Dodge Dart Inspired By You Dodge enlisted Ignite Social Media to drive awareness for the new 2013 Dodge Dart, specifically seeking a solution to sustain excitement between the vehicle’s announcement and its availability for purchase 5 months later. • Fans entered a contest by visiting an Inspired By You contest page hosted by strategic campaign partner deviantART and submitting original art reflecting the new Dodge Dart. • Chrysler displayed the contest winners’ creations in a pop-up gallery at Chrysler Headquarters. • Other participants won cash, iPads and other prizes.
  • 22. Dodge Dart Inspired By You The campaign drove: Dodge enlisted Ignite Social Media to drive awareness for the new 2013 Dodge Dart, specifically seeking a solution to sustain excitement between the vehicle’s announcement and its availability for purchase 5 months later. 500,000 impressions 19,000 hours on site 4,000 pieces of Dartinspired original artwork • Fans entered a contest by visiting an Inspired By You contest page hosted by strategic campaign partner deviantART and submitting original art reflecting the new Dodge Dart. • Chrysler displayed the contest winners’ creations in a pop-up gallery at Chrysler Headquarters. • Other participants won cash, iPads and other prizes.
  • 23. Samsung Picture Yourself The holiday season was coming up and Samsung needed a social media campaign to drive awareness for its new HD television. Ignite designed the Picture Yourself campaign to attract new fans and cultivate brand buzz leading into the holiday sales push. • The Picture Yourself lived on the Samsung TV Facebook Page, visitors upload a Facebook pictures to a custom-built application to enter the contest. • Participants that saw their photo displayed on the page won a new D8000, Samsung’s flagship TV. Photos rotated every 25 minutes, which created a powerful incentive to visit often. • Participants enlisted their friends and family to help spot their photo.
  • 24. Samsung Picture Yourself The holiday season was coming up and Samsung needed a social media campaign to drive awareness for its new HD television. Ignite designed the Picture Yourself campaign to attract new fans and cultivate brand buzz leading into the holiday sales push. The campaign drove: 5,200,000 impressions 100,000 new fans Sub-5% new fan attrition • The Picture Yourself lived on the Samsung TV Facebook Page, visitors upload a Facebook pictures to a custom-built application to enter the contest. • Participants that saw their photo displayed on the page won a new D8000, Samsung’s flagship TV. Photos rotated every 25 minutes, which created a powerful incentive to visit often. • Participants enlisted their friends and family to help spot their photo.
  • 25. Radisson 50-50-50 To celebrate its 50th birthday, iconic hotel brand Radisson turned to Ignite Social Media to create an icon-worthy social media marketing campaign. We partnered with 50 travel and lifestyle bloggers, to create the "50 Years, 50 Days, 50 Rooms" promotion: • Radisson provided one free night night in a room to 50 bloggers, which they in turn gave away to one of their readers. • Radisson featured the daily blog giveaway on its Facebook Page for 50 consecutive days. • The effort created traffic and visibility for the bloggers; engaging content and exciting rewards for the fans
  • 26. Radisson 50-50-50 The campaign drove: To celebrate its 50th birthday, iconic hotel brand Radisson turned to Ignite Social Media to create an icon-worthy social media marketing campaign. 1,400,000 impressions 10,000 new fans Strong relationships with key influencers We partnered with 50 travel and lifestyle bloggers, to create the "50 Years, 50 Days, 50 Rooms" promotion: • Radisson provided one free night night in a room to 50 bloggers, which they in turn gave away to one of their readers. • Radisson featured the daily blog giveaway on its Facebook Page for 50 consecutive days. • The effort created traffic and visibility for the bloggers; engaging content and exciting rewards for the fans
  • 27. Social Media ROI
  • 28. Our programs drive meaningful business outcomes. We’ve developed six (and counting) ROI models to help our clients understand how social media impacts the bottom line:
  • 29. Ignite Social Media ROI Models: 1.) The Amplification Model How much would it cost to buy these impressions/actions via paid media? 2.) Value of Social Traffic versus Display How much does it cost to get a visitor to your site via social versus display? 3.) Quality of Visitors from Social Media How well do social-driven visitors perform on your site? 4.) Revenue From Facebook Fans How much incremental revenue do your Facebook Fans create? 5.) Revenue from Social Media Marketing How many sales can we attribute to your social media marketing programs? 6.) Social Promotions Sales ROI How many sales can we attribute to specialized social media promotions?
  • 30. Let’s talk. John Andrews Chief Marketing Officer john.andrews@ignitesocialmedia.com 919.360.0238

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