Phoenix
MADE
             IN
          PHOENIX?
Phoenix
PREPARE
          TO LOOK
           STUPID
Phoenix
PREPARE
          TO FEEL
           SMALL
Phoenix
ALL VENDORS
               ARE
           NOT EQUAL
Phoenix
CNC FOR
          YOU & ME
Phoenix
MAKE
            ONE
          GOOD ONE
Phoenix
BOXES
          COST
          WHAT?
Phoenix
LENGTH
             +
           GIRTH
Phoenix
A PICTURE
          IS WORTH
            $1,000
Phoenix
SUCKERS
             SELL
          WHOLESALE
Phoenix
Wufoo, PayPal,
       ShareThis,
       Analytics,
       MailChimp
Phoenix
PRE-ORDER
            STARTS
            TODAY
Phoenix
DON’T PAY
          LIST SHIPPING
Phoenix
WHAT’S YOUR
          HARMONIZER
            CODE?
Phoenix
FRANCE
          WANTS
           21%
Phoenix
BIG IN EUROPE
Phoenix
CLICK
           MY
           AD
Phoenix
BLOGS
           ARE
          GOLD
Phoenix
MADE
            IN
          PHOENIX
Phoenix
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How To Make A Tangible Product In Phoenix - Dean Heckler

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Video: http://ignitephoenix.blip.tv/file/1460080/

Event: Ignite Phoenix 2
Event Date: October 29th, 2008

Ever thought of stepping away from tech and making a tangible product? Wanna do it in Phoenix? That’s what I did with OneLessDesk and I learned a few things along the way. I’ll share as much as I can in 5 minutes.

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  • Prepare for weeks of sounding like an idiot to people who don’t have the time. Ask about factory reps - they help. Cold Calls Suck.



  • Focus on a great prototype. People will be polite to you sketches, but they’ll get truly enthusiastic when you have a real product. Greases the skids. The idea may be “real” to you as a drawing, but people other than you HAVE TO SEE it.
  • I learned the development of the packaging, ship box can be as involved and expensive as developing the product
  • Length + Girth?
  • Don’t skimp on photo’s! Get a professional, professional lighting. People are buying based on the pictures alone.


  • Do a pre-sale! Then go to manufacturing. Break even is the goal. Base your price on your most expensive, low volume manufacturing cost.







  • Transcript of "How To Make A Tangible Product In Phoenix - Dean Heckler"

    1. 1. Phoenix
    2. 2. MADE IN PHOENIX? Phoenix
    3. 3. PREPARE TO LOOK STUPID Phoenix
    4. 4. PREPARE TO FEEL SMALL Phoenix
    5. 5. ALL VENDORS ARE NOT EQUAL Phoenix
    6. 6. CNC FOR YOU & ME Phoenix
    7. 7. MAKE ONE GOOD ONE Phoenix
    8. 8. BOXES COST WHAT? Phoenix
    9. 9. LENGTH + GIRTH Phoenix
    10. 10. A PICTURE IS WORTH $1,000 Phoenix
    11. 11. SUCKERS SELL WHOLESALE Phoenix
    12. 12. Wufoo, PayPal, ShareThis, Analytics, MailChimp Phoenix
    13. 13. PRE-ORDER STARTS TODAY Phoenix
    14. 14. DON’T PAY LIST SHIPPING Phoenix
    15. 15. WHAT’S YOUR HARMONIZER CODE? Phoenix
    16. 16. FRANCE WANTS 21% Phoenix
    17. 17. BIG IN EUROPE Phoenix
    18. 18. CLICK MY AD Phoenix
    19. 19. BLOGS ARE GOLD Phoenix
    20. 20. MADE IN PHOENIX Phoenix

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