A Priming Primer - Tony Barnhart

473 views

Published on

Video: http://ignitephoenix.blip.tv/file/1459814/

Event: Ignite Phoenix 2
Event Date: October 29th, 2008

In many cases, small (and even subliminal) stimuli can have a large effect on behavior. Tony will discuss the application of behavioral and perceptual priming in the creation of magical effects and the use of subtle cues to influence behavior.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
473
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

A Priming Primer - Tony Barnhart

  1. 1. 1 Act I: An Experiment
  2. 2. 2 Act I: An Experiment
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9 Behavioral & Perceptual Priming: • Processing is enhanced when we’ve experienced a stimulus before. • A stimulus also activates numerous related concepts in the brain. Hagmann, et al. (2008)
  10. 10. 10 Behavioral & Perceptual Priming: • Processing is enhanced when we’ve experienced a stimulus before. • A stimulus also activates numerous related concepts in the brain. Hagmann, et al. (2008)
  11. 11. “…a brand new color television…” 11
  12. 12. “…a brand new color television…” 12 What number did I draw in the air?
  13. 13. “…a brand new color television…” 13 What number did I draw in the air? “…bam, bam, bam…” (how many “bams”?)
  14. 14. “…a brand new color television…” 14 What number did I draw in the air? “…bam, bam, bam…” (how many “bams”?)
  15. 15. Screen grab from 2000 RNC ad (presented for less than 150 ms) 15
  16. 16. 16 The word “rats” was, “a visual drumbeat designed to make you look at the word bureaucrats.” - Alex Castellanos, ad creator http://news.bbc.co.uk Weinberger & Westen (2008) • Subliminal presentation of “RATS” increased negative perceptions of a fictional political candidate.
  17. 17. 17 Priming you can use: • a simple nod of the head • well-placed images and objects http://www.rankin.co.uk
  18. 18. 18 Priming you can use: • a simple nod of the head • well-placed images and objects http://www.rankin.co.uk
  19. 19. 19 Kay, et al. (2004)
  20. 20. www.Magic-Tony.com (602) 652-2653 20

×