1
Act I: An Experiment
2
Act I: An Experiment
3
4
5
6
7
8
9
Behavioral & Perceptual Priming:
• Processing is enhanced when we’ve
experienced a stimulus before.
• A stimulus also ac...
10
Behavioral & Perceptual Priming:
• Processing is enhanced when we’ve
experienced a stimulus before.
• A stimulus also a...
“…a brand new
color television…”
11
“…a brand new
color television…”
12
What number did
I draw in the air?
“…a brand new
color television…”
13
What number did
I draw in the air?
“…bam, bam, bam…”
(how many “bams”?)
“…a brand new
color television…”
14
What number did
I draw in the air?
“…bam, bam, bam…”
(how many “bams”?)
Screen grab from 2000 RNC ad
(presented for less than 150 ms)
15
16
The word “rats” was, “a visual
drumbeat designed to make you
look at the word bureaucrats.”
- Alex Castellanos, ad crea...
17
Priming you can use:
• a simple nod of the head
• well-placed images and
objects
http://www.rankin.co.uk
18
Priming you can use:
• a simple nod of the head
• well-placed images and
objects
http://www.rankin.co.uk
19
Kay, et al. (2004)
www.Magic-Tony.com
(602) 652-2653
20
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A Priming Primer - Tony Barnhart

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Video: http://ignitephoenix.blip.tv/file/1459814/

Event: Ignite Phoenix 2
Event Date: October 29th, 2008

In many cases, small (and even subliminal) stimuli can have a large effect on behavior. Tony will discuss the application of behavioral and perceptual priming in the creation of magical effects and the use of subtle cues to influence behavior.

Published in: Education
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A Priming Primer - Tony Barnhart

  1. 1. 1 Act I: An Experiment
  2. 2. 2 Act I: An Experiment
  3. 3. 3
  4. 4. 4
  5. 5. 5
  6. 6. 6
  7. 7. 7
  8. 8. 8
  9. 9. 9 Behavioral & Perceptual Priming: • Processing is enhanced when we’ve experienced a stimulus before. • A stimulus also activates numerous related concepts in the brain. Hagmann, et al. (2008)
  10. 10. 10 Behavioral & Perceptual Priming: • Processing is enhanced when we’ve experienced a stimulus before. • A stimulus also activates numerous related concepts in the brain. Hagmann, et al. (2008)
  11. 11. “…a brand new color television…” 11
  12. 12. “…a brand new color television…” 12 What number did I draw in the air?
  13. 13. “…a brand new color television…” 13 What number did I draw in the air? “…bam, bam, bam…” (how many “bams”?)
  14. 14. “…a brand new color television…” 14 What number did I draw in the air? “…bam, bam, bam…” (how many “bams”?)
  15. 15. Screen grab from 2000 RNC ad (presented for less than 150 ms) 15
  16. 16. 16 The word “rats” was, “a visual drumbeat designed to make you look at the word bureaucrats.” - Alex Castellanos, ad creator http://news.bbc.co.uk Weinberger & Westen (2008) • Subliminal presentation of “RATS” increased negative perceptions of a fictional political candidate.
  17. 17. 17 Priming you can use: • a simple nod of the head • well-placed images and objects http://www.rankin.co.uk
  18. 18. 18 Priming you can use: • a simple nod of the head • well-placed images and objects http://www.rankin.co.uk
  19. 19. 19 Kay, et al. (2004)
  20. 20. www.Magic-Tony.com (602) 652-2653 20

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