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Way back in the day, BASIC was a hobby programming language of choice. Anyone would program in BASIC because it was fairly easy to do. After Apple succeeded with Hypercard and AppleScript, Microsoft countered with Visual Basic. Once again, UI design and programming was within reach of ordinary people and programmers alike. Fast forward to now...do regular people ever think about making a web mashup? Why is it a hodgepodge of technologies that are generally difficult to piece together? Microsoft Popfly and Yahoo Pipes are valiant attempts to make it work, but they still seem limiting and awkward. If Twitter is getting more press than these mashup makers, well, they have not succeed in their mission.
My presentation will address what needs to be done to make this a reality: (1) a simple programming language that connects feeds, web services and databases together; (2) a user friendly HTML widget builder; (3) a user-friendly schema-free/freeform database...ding...fresh from the oven in 5 minutes :)