Green CSR in the Crunch b y G ábor Bihari www.greenmedia.hu May 28, 2009

Terminology: CSR = Corporate Social Responsibility SRB = S ustainable R esponsible B usiness TBL = T riple B ottom L ine , or "3BL", or "people, planet, profit" May 28, 2009 – Green CSR in the Crunch

Crunch = Global Financial Crisis and the Credit Crunch May 28, 2009 – Green CSR in the Crunch

Corporate Self-regulation But Why? May 28, 2009 – Green CSR in the Crunch

May 28, 2009 – Green CSR in the Crunch

free advertisement for a superficial , trendy cause preparation for future inevitable regulations true long-term planning May 28, 2009 – Green CSR in the Crunch

free advertisement for a superficial , trendy cause

preparation for future inevitable regulations

true long-term planning

EXAMPLES OF GREEN CSR: Community Development Projects Support of Environmental NGOs, events Voluntary Environmental Regulation May 28, 2009 – Green CSR in the Crunch

EXAMPLES OF GREEN CSR:

Community Development Projects

Support of Environmental NGOs, events

Voluntary Environmental Regulation

Biggest Disadvantage: “ Too voluntary” May 28, 2009 – Green CSR in the Crunch

Biggest Disadvantage:

“ Too voluntary”

May 28, 2009 – Green CSR in the Crunch

Exit Policy? May 28, 2009 – Green CSR in the Crunch

May 28, 2009

May 28, 2009 – Green CSR in the Crunch

smaller car … May 28, 2009 – Green CSR in the Crunch

try to save money any way you can … May 28, 2009 – Green CSR in the Crunch

Do it for the kids !!! May 28, 2009 – Green CSR in the Crunch

CSR is alive and well around the world May 28, 2009 – Green CSR in the Crunch

b y G ábor Bihari May 28, 2009 – Green CSR in the Crunch

May 28, 2009 – Green CSR in the Crunch

No need to be altruistic … May 28, 2009

Green CSR in the Crunch b y G ábor Bihari www.greenmedia.hu May 28, 2009