Machineconomics Ignite Boston May 2008 Shava Nerad Oddfellow Studios [email_address]

Ignite Boston

May 2008

Shava Nerad

Oddfellow Studios

[email_address]

Toys to Tools – to $ It's a geek tradition.

Machinima it's not just for geeks anymore Hollywood just got their first viral video talent agency Our team member, Bernhard Drax – an internationally known film score composer and machinimist – spoke on machinima at Sundance this year.

Machinima it's not just for geeks anymore Emarketer says that within the next couple years, online video advertising will be a US$4B industry The average online video ad is a $10K spend – much machinma costs half that.

Machinima for the mainstream Cheaper and faster than North Korean off-shoring Perfect for presentations, ads, music videos and educational and other shorts Marketing needs novel marketing strategies that remove consumer time shifting ad avoidance “ Burma Shave” serial ads Ads integrated within entertainment products Adult Swim shows that low/medium quality of animation doesn't bar acceptance

Cheaper and faster than North Korean off-shoring

Perfect for presentations, ads, music videos and educational and other shorts

Marketing needs novel marketing strategies that remove consumer time shifting ad avoidance

“ Burma Shave” serial ads

Ads integrated within entertainment products

Adult Swim shows that low/medium quality of animation doesn't bar acceptance

The Virtual Backlot Virtual worlds allow standing sets Private servers insure performance/privacy The avatar as puppet – voice talent comes later

Virtual worlds allow standing sets

Private servers insure performance/privacy

The avatar as puppet – voice talent comes later

Tools 3D mouse Open source environments (soon to include the SL platform, for these purposes)‏ Unencumbered rights Better “maneuvering” tools for cinematography Facial animation integration Filling in the Uncanny Valley

3D mouse

Open source environments (soon to include the SL platform, for these purposes)‏

Unencumbered rights

Better “maneuvering” tools for cinematography

Facial animation integration

Filling in the Uncanny Valley

The Evolution of the Avatar Avatar ethology The extension of self Inherently, a fashion industry Expression libraries For producers For consumers For individuals

Avatar ethology

The extension of self

Inherently, a fashion industry

Expression libraries

For producers

For consumers

For individuals

Oil, meet water My former unofficial job title was “ Speaker to Animals” (we aren't all entirely evil)‏ (trust me...)‏

My former unofficial job title was

“ Speaker to Animals”

(we aren't all entirely evil)‏

(trust me...)‏

In the footsteps of Jim Henson

...adopting the model of ILM/Pixar Since 1975, Industrial Light & Magic (ILM) has been providing post-production visual effects services to the entertainment industry. Motion pictures, commercials, trailers, music videos and special venue projects have utilized ILM's unequaled artistry in techniques such as model making, matte painting, computer-generated imagery, digital animation and a variety of related processes required in the production of visual effects. Groundbreaking software required for digital image production has been developed and shared with the industry at large and adopted by other companies and software manufacturers. ILM regularly consults with some of the industry's most highly regarded filmmakers on proof of concept tests . ILM has been associated with fourteen movies which have earned the Oscar for Best Visual Effects and has been awarded seventeen technical achievement awards from the Academy of Motion Picture Arts and Sciences. http://www.ilm.com/ilm_services.html

Shava Nerad Oddfellow Studios [email_address]

Shava Nerad

Oddfellow Studios

[email_address]