Buy It Like You Mean It
Lucy Mendel
Creative commons share alike license

Effect on self
So you want to buy a chocolate bar, Charlie?

Effect on world
Oompa-loompa worker
Carbon emissions during
controversy over
transportation
mistreatment; or is it
rescue?
Toxic brown by-product
polluting rivers downstream
Wonka fortune supports a
of the factory
poor British boy, mother
and bed-ridden
grandparents
Wonka company acquired
by Big Cocoa, which also
owns Organic Chocolates
What else are you buying?

Information Gap
Corporations
Have big effects on world
Care about $$
Consumers
Spend $$
support corporations
Care about world

Information Gap
Corporations
Have big effects on world
Care about $$
Consumers
Spend $$
support corporations
Care about world
Help consumers make informed
purchases

Information Gap
Corporations
Have big effects on world
Care about $$
Consumers
Spend $$
support corporations
Care about world
Help consumers make informed
purchases
Consumers have control over
effects on the world

Goal
Provide customers with
trusted information on how purchases effect the world
with respect to a personalized portfolio of interests
at the point of sale

Trusted Information How?
Wikipedia:
Collaboration, peer review
Open process (truth through science)
CMS:
Structured graph of corporate supply chain, products
Organize documents, citations and analysis
ratings:
Distill analysis into quantifiable ratings
evaluations:
Determine trustworthiness of data through peer evaluation
and past performance.

Personalization
Interests Example Portfolio
Human rights
Pollution Ecological
Global warming Global
sustainability
Ecological sustainability warming Human
Contributions to charity Organic adherence
rights
Community involvement Pollution
Transparent practices
Organic adherence Personalized product rating =
Quality of product weighted average of the
etc ratings in interests in portfolio
Ratings aggregated through
corporate graph

Point of Sale
Text message barcode to
cocoa@ThoughtAndMemory.org
03422007
Hershey'S Milk Chocolate Bar
Size: 2.6 oz
Origin: US
Please review this product at http://BuyItLikeYouMeanIt.
org

Buy It Like You Mean It
Open source non-profit
Join our development team
Become a user
Do research
Tell your friends
Party like an Oompa Loompa
Taza Chocolate Factory
561 Windsor St, Somerville
Tuesday, June 3, 7pm