„The times theyare a-changin…“[Slideshare-Version – edited due to possible copyright and licensing issues]
“Come gather round peopleWherever you roamAnd admit that the watersAround you have grownAnd accept it that soonYoull be dr...
1/8/2004            1/1/1997                       Okt    Jul       Apr        Jan          Okt    Jul    Apr    Jan1997  ...
Source/ Copyright:                                                       www.gruenderszene.de www.techcrunch.com www.games...
2002                      m.wire Gmbh was founded ( predecessor of Bigpoint)2003                      Gameforge GmbH was f...
Source/ Copyright:                                                                        www.google.com/finance„And admit...
„And admit that the waters around you have grown.“[Additional notes for slideshare: … as well as in Germany.]
[…]                                                                                                    Source/ Copyright: ...
“And accept it that soonYoull be drenched to the bone”[Additional notes for Slideshare: Ninteno survived several business ...
“And accept it that soonYoull be drenched to the bone”[Additional notes for Slideshare: Only a few US publishers survived ...
“And accept it that soonYoull be drenched to the bone”[Additional notes for Slideshare: A lot of developers struggled due ...
Source/ Copyright:                                                                                               www.Kotak...
Source/ Copyright:                                                                                       www.google.com/fi...
Source/ Copyright:                                                              http://www.gartner.com/technology/research...
Source/ Copyright:                                                                                              https://ap...
Source/ Copyright:                                  http://www.insidesocialgames.com/wp-content/uploads/2012/10/Playnomics...
Source/ Copyright:                                                                                                    www....
Source/ Copyright:                                                                               www.popmog.com„If your ti...
Source/ Copyright:                                                                                               http://ww...
Source/ Copyright:                                                                            http://www.penny-arcade.com„...
Source/ Copyright:                                                   Microsoft TAG http://mashable.com/2011/03/23/mobile-b...
Source/ Copyright:                                                                                              Nielsen ht...
„Then you better start swimmin„ or you ll sink like a stone.“[Additional notes: There is no patent remedy so start to thin...
„Then you better start swimmin„ or you ll sink like a stone.“[Additional notes: Think about your mobile strategy – mobile ...
Source/ Copyright:                                                                                                 www.app...
„Then you better start swimmin„ or you ll sink like a stone.“[Additional notes: Think about future technologies like HTML5...
„The times they are a-chaning.“[Additional notes: Platforms will change and business models will change.So don t build you...
Source/ Copyright:                                                                      http://bit.ly/ia_booksTwo book rec...
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"The times they are a-changin ..." Präsentation Browsergamesforum 2012 - Slideshare Edition

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Slightly edited and enhanced Slideshare version of my talk:
André Bernhardt is going to give you a short history of the german browsergames developer/ publisher vanguard distributing the free to play business model: Showing the key players and their most succesfull titles as well as the risks and problems they have to face to stay on top of the competition within the near future. He will especially focus on new mobile devices as a disruptive technology challenging the classical distribution approach, the growing competition as brick and mortar publishers challenge them on their own turf as well as the menace of crowdfunding vs. classical publishing business.

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"The times they are a-changin ..." Präsentation Browsergamesforum 2012 - Slideshare Edition

  1. 1. „The times theyare a-changin…“[Slideshare-Version – edited due to possible copyright and licensing issues]
  2. 2. “Come gather round peopleWherever you roamAnd admit that the watersAround you have grownAnd accept it that soonYoull be drenched to the boneIf your time to youIs worth savinThen you better start swimminOr youll sink like a stoneFor the times they are a-changin.”“D. recalled writing the song as a deliberate attempt to create an anthem of change for themoment.”[Additional notes: Lyrics of first verse as background for the arc of suspense.]
  3. 3. 1/8/2004 1/1/1997 Okt Jul Apr Jan Okt Jul Apr Jan1997 Jan 1998 2000 2002 2004 2005 2007 2009 2011 2012Retail business: Online/ MobilePC / console Games [My personal background and CV within the games industry]
  4. 4. Source/ Copyright: www.gruenderszene.de www.techcrunch.com www.gamesmarkt.de www.traviangames.com„Come gather round people wherever you roam…“ (in alphabetical order)If you are not familiar with the german games industry – here are some more german browergamesdeveloper and publisher: Upjers, Bytro Labs, Gamigo, Goodgames, BlueByte, etc.
  5. 5. 2002 m.wire Gmbh was founded ( predecessor of Bigpoint)2003 Gameforge GmbH was founded2005 Traviangames GmbH was founded due to the commercial success of Travian Bigpoint (formerly m.wire/ e-sport GmbH) received first funding by United Internet AG2007 Innogames GmbH was founded2008 Bigpoint received major investment by Peacock private equity2010 Bigpoint bought Radon Labs Gameforge bought Frogster Interactive Pictures AG Innogames received two-digit Million funding by Fidelity Growth Partners Europe2011 Bigpoint started San Francisco Office and bought US studio Planet Moon TA Associates und Summit Partners bought Bigpoint shares for 350 Million $ Source/ Copyright: http://en.wikipedia.org/wiki/File:Goldenes-Zeitalter-1530-2.jpg„Come gather round people wherever you roam…“ (in historical order)[Additional notes for slideshare: 2005 to 2011 marked the Golden Age of German online gaming]
  6. 6. Source/ Copyright: www.google.com/finance„And admit that the waters around you have grown.“[Additional notes for slideshare: Things changed in 2012 in the US….]
  7. 7. „And admit that the waters around you have grown.“[Additional notes for slideshare: … as well as in Germany.]
  8. 8. […] Source/ Copyright: www.mud.co.uk/richard/Offenbach.pdf“And accept it that soon /Youll be drenched to the bone”[Additional notes for slideshare: Richard Bartle predicted that in 2010 already]
  9. 9. “And accept it that soonYoull be drenched to the bone”[Additional notes for Slideshare: Ninteno survived several business changes….]
  10. 10. “And accept it that soonYoull be drenched to the bone”[Additional notes for Slideshare: Only a few US publishers survived the video games crash of 1983]
  11. 11. “And accept it that soonYoull be drenched to the bone”[Additional notes for Slideshare: A lot of developers struggled due to piracy on DS.]
  12. 12. Source/ Copyright: www.Kotaku.com“And accept it that soonYoull be drenched to the bone”[Additional notes for Slideshare: PC gaming is in an constant crisis acording to the media]
  13. 13. Source/ Copyright: www.google.com/finance„And admit that the waters around you have grown.“[Additional notes for Slideshare: Please compare this graph to the following slide.]
  14. 14. Source/ Copyright: http://www.gartner.com/technology/research/methodologies/hype-cycle.jsp :„And admit that the waters around you have grown.“[Online gaming reached a turning point in Germany – in Greek language called: „crisis“]
  15. 15. Source/ Copyright: https://apps.facebook.com/farm-villain/ :„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now? People are sick of trading their friend relations asa good for progress]
  16. 16. Source/ Copyright: http://www.insidesocialgames.com/wp-content/uploads/2012/10/Playnomics_Q3-report_Final-copy.pdf:„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now? People are sick of simple Skinner Box Gameplay]
  17. 17. Source/ Copyright: www.gamesbrief.com :„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now? Costs Per Acqusition reach all-time high]
  18. 18. Source/ Copyright: www.popmog.com„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now? Growing competition]
  19. 19. Source/ Copyright: http://www.pcgameshardware.de„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now? Rising dev costs while AAA games enter themarket]]
  20. 20. Source/ Copyright: http://www.penny-arcade.com„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now?People got skeptic about the f2p business model with integrated paywalls]
  21. 21. Source/ Copyright: Microsoft TAG http://mashable.com/2011/03/23/mobile-by-the-numbers-infogrpahic/„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now?Mobile phones/ tablets as a disruptive technology challenge online games and steal players]
  22. 22. Source/ Copyright: Nielsen http://www.blog.nielsen.com„If your time to you is worth savin “[Why are we in the Trough of disillusionment right now?Mobile phones/ tablets as a disruptive technology challenge online games and steal players]
  23. 23. „Then you better start swimmin„ or you ll sink like a stone.“[Additional notes: There is no patent remedy so start to think about possible change in your company]
  24. 24. „Then you better start swimmin„ or you ll sink like a stone.“[Additional notes: Think about your mobile strategy – mobile is a must]
  25. 25. Source/ Copyright: www.appannie.com„Then you better start swimmin„ or you ll sink like a stone.“[Additional notes: Think about your mobile strategy as some already did it very successfully.]
  26. 26. „Then you better start swimmin„ or you ll sink like a stone.“[Additional notes: Think about future technologies like HTML5, Smart TVs, Augmented reality,Crowdfunding and Crowdsourcing]
  27. 27. „The times they are a-chaning.“[Additional notes: Platforms will change and business models will change.So don t build your company to last forever – prepare for change now and make it part of your companyculture.]
  28. 28. Source/ Copyright: http://bit.ly/ia_booksTwo book recommendations: Two book recommendations: Influence & & Influence Adapt AdaptThanks for your time. Thanks for your time. Follow me Follow me @Indie_Advisor @Indie_Advisor Contact me Contact me andre@indieadvisor.de andre@indieadvisor.de
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