Faster growth in Internet users Last 10 yrs: 353.1 % in Europe vs. 151.7 % in USAhttp://www.internetworldstats.com/stats.htm
More mobiles than EuropeansAverage 120 mobiles / 100 persons in Europe versus 89 per 100 in USA
Higher usage of smartphones 400% increase in web searches via smartphonesSearch is done at point of sale (bookstores, libraries, etc.) Results are shared in Social Networks New discovery and reading habits
Is your website mobile friendly?Do you know how many readers access your site via mobile devices?
More “social” than americans Anual growth of 10.9% vs 6.6 in USAhttp://www.economist.com/blogs/dailychart/2011/07/europe%E2%80%99s-social-media-hotspots
How to avoid Amazon taking over Europe?1) Think about technology as a service2) The Human Factor: Services to authors and readers3) Increase your offer and redefine pricing4) Sell direct: Understand customer behaviour5) Develop new discovery tools beyond purchase6) Create a Book Airbus consortium: More than books
Grazie mille / Thank youJavier Celaya email@example.com Tel: +34.606.367.708 Web: www.dosdoce.com Twitter: @javiercelaya LinkedIn: www.linkedin.com/in/javiercelaya
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