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Sebastian Posth - Publishing Hurts: Monitor, Or What Is A "Trade Impact Factor"?
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Sebastian Posth - Publishing Hurts: Monitor, Or What Is A "Trade Impact Factor"?


Third of of the Data Business Models. …

Third of of the Data Business Models.

Sebastian Posth presents Publishing Hurts, which offers tools to trak real time sales on the major retail stores.

Published in Education
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  • 1. IfBookThen, 19 March 2013Monitor, Or What Is A„Trade Impact Factor“?Sebastian Posth@sposth
  • 2. CC-BY-SA-3.0 Headscratcher
  • 3. Question What online publishing data (related to ebook publishing) are relevant to publishers? CC-BY-SA-3.0 Victorgrigas - @sposth
  • 4. Question What online publishing data might be relevant to retailers, as well? CC-BY-SA-2.1-jp KENPEI - CC-BY-SA-3.0 @sposth
  • 5. Absolute Sales Monthly sales reports from retailers, basis for KENPEI, accounting and royalty settlement Obligatory!! CC-BY-SA-2.0 cmnit - CC-BY-SA-3.0 @sposth
  • 6. Sales Indicators Daily/realtime sales trends from retailers, used to indicate sales Of course!! Why not? CC-BY-SA-2.5 André Karwath aka Aka - CC-BY-SA-3.0 @sposth
  • 7. Blogs Reviews on professional and non-professional blogs and websites How will titles be discussed? CC-BY-SA-2.0 Padmanaba01 - CC-BY-SA-3.0 @sposth
  • 8. Detailed User Feedback Customer reviews ‣ in stores ‣ on review sites ‣ social reading platforms What do readers think? CC-BY-2.0 Jim Fischer - CC-BY-SA-3.0 @sposth
  • 9. User Behavior‣ Via library lendings‣ Reads on subscription services and social reading platforms‣ Inbook tracking of reading habits GNU Free Documentation License, v1.2 Brunswyk - CC-BY-SA-3.0 @sposth
  • 10. Relative Indicators Sales rank ‣ Ebooks charts ‣ Top100-lists Want! Fun! Olaf Just.Ollivius at de.wikipedia, CC-BY-SA-3.0 - CC-BY-SA-3.0 @sposth
  • 11. Info On Traction Buzz on social media platforms Facebook, Twitter, Google+ (Sentiment analysis) Alerting service! CC-BY-2.0 Noel Feans - CC-BY-SA-3.0 @sposth
  • 12. E-commerce‣ Referrals (incoming URLs)‣ Upselling rate (via reading samples)‣ User segmentation‣ Keywords search, shopping basket CC-BY-2.0 Hey Paul - CC-BY-SA-3.0 @sposth
  • 13. Authors and Publishers‣ Number of page impressions‣ Number of followers, likes, subscribers / friends Relevance?
  • 14. Marketing Activities‣ Scheduled marketing, promotion or social-media campaigns‣ Specific budget for Google Adwords or Facebook-adds CC-BY-SA-3.0, Web Design - CC-BY-SA-3.0 @sposth
  • 15. Skope What to do with all the data and information? Answer specific and relevant questions! CC0 Jakub Hałun - CC-BY-SA-3.0 @sposth
  • 16. „Trade Impact Factor“ Meassure of trending titles and their social impact Sales data + context information generate: Trade Impact Factor © picsfive, via - CC-BY-SA-3.0 @sposth
  • 17. Publishing Data Networks‣ Shops will provide salestrends (and other data) to publishers‣ Publishers will provide ,trade impact data‘ to shops CC-BY-SA-2.5 Jollyroger- CC-BY-SA-3.0 @sposth
  • 18. Company Goals‣ Infrastructure for the mutual exchange of data between publishers and retailers‣ Optimizing data driven retail marketing & distribution CC-BY-SA-3.0 @sposth
  • 19. Company Launch‣ Project start Sept. 2012‣ Publishing Data Networks (GmbH, Q2/2013)‣ Sebastian Posth, + Co-founder + Strategic investor CC-BY-SA-3.0 A.Savin - CC-BY-SA-3.0 @sposth
  • 20. Company Goals‣ Infrastructure for the mutual exchange of data between publishers and retailers‣ Optimizing data driven retail marketing & distributionThanks! @sposth CC-BY-SA-3.0 @sposth
  • 21. CreditsText: CC-BY-SA-3.0 by Sebastian PosthMonitor logo: CC-BY-NC-ND-3.0 by Sebastian PosthBackground images: S. 2) CC-BY-SA-3.0 by Headscratcher; S. 3) CC-BY-SA-3.0 by Victorgrigas; S. 4) CC-BY-SA-2.1-jp by KENPEI; S. 5) CC-BY-SA-2.0 by cmnit; S. 6) CC-BY-SA-2.5 by André Karwath aka Aka; S. 7) CC-BY-SA-2.0 by Padmanaba01; S. 8) CC-BY-2.0 by Jim Fischer; S. 9) GNUFree Documentation License, Version 1.2 by Brunswyk; S. 10) CC-BY-SA-3.0by Olaf Just.Ollivius at de.wikipedia; S. 11) CC-BY-2.0 by Noel Feans; S. 14)CC-BY-SA-3.0 by Web Design; S. 15) CC0 by Jakub Hałun; S. 17) CC-BY-SA-2.5 by Jollyroger; S. 19) CC-BY-SA-3.0 by A.Savin, all via WikimediaCommons. S. 12) CC-BY-2.0 by Hey Paul, via Flickr.See 16) © picsfive, via (Urheberrechtlich geschuetztesEigentum von 123RF Limited, die gemaess der Lizenzbedingungen genutztwerden. Foto darf nicht ohne Erlaubnis von 123RF Limited kopiert oderherunterladen werden)