Ricky Wong - Mobnotate
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Ricky Wong - Mobnotate

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Third of the Technology Business Models.

Third of the Technology Business Models.

Ricky Wong presents Mobnotate, which creates links from one book to another just like how clicking from one webpage to the next on the Internet.

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  • The title of this talk is “Stop Leaving Money on the Table”.My goal is that by the end of this talk, I will give you a way to increase your profit in a matter of days automatically.Now, now that I have set a high bar for myself, lets get started 
  • I’ll talk a bit about what linking is.Give you two case studies on how linking can generate more profit for you.I’ll then end by talking about the business model.
  • Here is the story of FairObserver.FairObserver is a news publisher.Something that the news publishers do is that they link to other related news articles from their own site and as well as from other websites.
  • Recently, FairObserver launched a book.Like many smart publishers, one of the first things they do is put up a “banner” ad and link to their book.Many of you already do this today. You might also get your authors link from their blogs to your books as well.Now, we can do more.
  • I used to work at Google as a software engineer for 5 years in the online advertising business.And if I learned one thing, it is that digital advertising at Google is all about relevancy.This is exactly what I’m doing at Mobnotate.
  • In additionto the previous ad I showed you, FairObserver also uses the Mobnotate related book widget.This is a news article about the “Egyptian Uprising” last year. Mobnotate analyzes the entire book and found two excerpts that also talk about the uprising in Egypt and insert it atthe bottom of the article.with a link to purchase.Now this is very powerful.This goes beyond the same, generic, banner ad that we show to every single potential reader.
  • Books tend to be much longer than blog posts and cover many different kinds of topics.We can provide a unique excerptto each potential reader based on which article they come from.We are tailoring our book “pitch” to read reader.
  • The end result?FairObserveris able to get about 4% Click-Through-Rate with Mobnotate.That is for every 100 people who visit a webpage with Mobnotate, about 4 people will click on the book link.This is incredible user engagement.To give you a sense, a typical advertisement you see on Facebook getsless than half a percent click-through-rate.We are able to get 10 times more clicks than advertising on Facebook.
  • Now for the second Case. I want to talk about linking books to other books.
  • This is the Steve Jobs book within the iPad.Here, Mobnotate analyzes the whole book and in certain key places we insert a small, subtle, icon.Now, it turns out that Steve Wozniak, the less famous co-founder of Apple, he wrote a book too.So when the reader clicks on this icon.
  • We extract excerpts from Steve Wozniak’s book and put it right there.Basically, Steve Jobs would be saying he had no idea what Steve Wozniak was doing one night and then you can click over, and read Steve Wozniak explaining what exactly he was working on and the challenges he faced.
  • And if the reader likes the excerpt, she can then click “read more”
  • And we redirect her to learn more about the OTHER book and give her a way to buy it.The idea here is that every one of your book should be promoting your other books as well.
  • But, again, we do it in a subtle and relevant way so that its not a distraction for the reader.
  • It also works across all platforms. From the iPad, just like I showed you, to the e-ink Kindle reader, and everything else in between.
  • Now, how do we make money. And more importantly, how do we help you make YOU money.There’re two philosophies behind our business model.First, we don’t get paid unless you get paid.
  • Second, we should remove as much risk as possible for the publishers.There are two risks here that I want to focus on.Operational risk here means that you should be able to stop using Mobnotate anytime you want and as easily as possible.In both web -> book linking and book to book linking this is true. You can stop using Mobnotate in a matter of hours if you want.You don’t need me to do anything to uintegrate.In fact, if you don’t tell me about it, I won’t even know that you have stopped using our product.Now lets take a look at the second component. The revenue model for us is basically affiliate plus revenue share.Let me walk you through this.
  • For book to book linking case, assume this is your profit today.You keep all of that and I don’t touch it.
  • Since Mobnotate is a sales generation tool, we will be adding to this.
  • Of course, Amazon and other stores will have to get their cut.
  • Mobnotate also gets a kick back from them. This is typically about 4-8%. This is out of Amazon’s share.
  • In some cases you will then have to give royalties to your authors.And the net proceeds from that, we ask for half.
  • Still, you will always be making more money with Mobnotate.
  • For the web to book case, we don’t even take any revenue share. We only get a cut from the retail store out of their portion.You keep 100% of the proceeds.
  • Now you ask, links are great, but why should WE use YOU?First of all, there’re tons of startups do linking.Linking of webpages, linking tweets, linking videos.We are focused on linking of long-form content.Because of our focus, we are able to do it in a relevant way.
  • I have shown you the two ways that we can help you make more sales with links.
  • As well as the core philosophy behind the business model, which is it should always be ROI positive for you and remove as much risk as possible.
  • I have some backup slides, but before I go into Q&A, I want to thank Marco for inviting me to the IfBookThen community.In return I want to give this community a special offer.If you are here and want to use Mobnotate,we will help you link all the ebooks within your catalogand for the first three months you keep 100% of the net proceeds

Ricky Wong - Mobnotate Ricky Wong - Mobnotate Presentation Transcript

  • MobnotateStop Leaving Money on the Table An eBook Linking Company Ricky Wong ricky@mobnotate.com IfBookThen 2013
  • Agenda• Linking is an old idea (in digital)• 2 Ways to Link – Web -> Books – Books <-> Books• Business Model• Why Mobnotate?
  • Everyone (digital) is doing it Islamist Movements: The Arab Intifada in Perspective, FairObserver.com 03/03/2013
  • Before Mobnotate:Linking to Books
  • Contextual Linking with Mobnotate Islamist Movements: The Arab Intifada in Perspective, FairObserver.com 03/03/2013
  • Contextual Linking with Mobnotate Islamist Movements: The Arab Intifada in Perspective, FairObserver.com 03/03/2013
  • Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content. Election in ME Press Freedom in Iraq eBook on US Policy in UAE Middle-East Terrorism
  • Many Entry Points to Sale• Mobnotate algorithm analyzes a 80+ page book.• Book excerpts are chosen based on each webpage’s content. Election in ME Press Freedom in Iraq eBook on US Policy in UAE Middle-East Terrorism• High reader engagement: CTR 3-4%
  • Case Study #2: Book <-> Book• Cross-Promote within your catalog.
  • Case Study #2: Book <-> Book• Cross-Promote within your catalog.• Contextual Linking (again)
  • Case Study #2: Book <-> Book• Cross-Promote within your catalog.• Contextual Linking (again)• Works with iPad, e-ink Kindle, Nook, Android, etc..
  • Business Model• We don’t get paid unless YOU get paid
  • Business Model• We don’t get paid unless YOU get paid• Remove Risks – Operational: Easy to Remove – Financial: Affiliate and Revenue Share
  • Business Model (Book <-> Book) Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from Royalties Mobnotate RevShare New Profit stores)Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
  • Business Model (Book <-> Book) Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from Royalties Mobnotate RevShare New Profit stores)Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
  • Business Model (Book <-> Book) Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from Royalties Mobnotate RevShare New Profit stores)Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
  • Business Model (Book <-> Book) Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from Royalties Mobnotate RevShare New Profit stores)Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
  • Business Model (Book <-> Book) Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from Royalties Mobnotate RevShare New Profit stores)Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
  • Business Model (Book <-> Book) Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from Royalties Mobnotate RevShare New Profit stores)Mobnotate’s share: eStore kickback of 8% + 50% of publisher’s net proceeds after royalties
  • Business Model (Web -> Book)Profit (Today) Mobnotate Sold eStores (e.g. Amazon) Mobnotate (from stores) Royalties New Profit Mobnotate’s share: eStore kickback of 8%
  • Why Mobnotate?• Technology designed for long-form content – e.g. Books, journals, reports, case studies, etc..• Ex-Google Online Ad experience – Relevancy and data-driven
  • Why Mobnotate?• Technology designed for long-form content – e.g. Books, journals, reports, case studies, etc..• Ex-Google Online Ad experience – Relevancy and data-driven• 2 Ways to Link: – Web -> Book – Book <-> Book
  • Why Mobnotate?• Technology designed for long-form content – e.g. Books, journals, reports, case studies, etc..• Ex-Google Online Ad experience – Relevancy and data-driven• 2 Ways to Link: – Web -> Book – Book <-> Book• Business Model: – Positive ROI – Low risk for publishers
  • Backup Slides• Limitations• Supported Languages• SpecialIfBookThen Offer • You keep 100% Proceeds for first 3 months • http://bit.ly/ifbookthen_mobnotate• Let’s Chat: ricky@mobnotate.com
  • Limitations• Non-Fiction• “Some” Existing e-Distribution – Web (e.g. author blog, publisher’s site) – Catalog of eBooks• Sales Multiplier – Cannot turn any book into a NYTimes Bestseller – Economic Efficiency Gain
  • Supported Languages• Currently used: – English, German, Spanish, Japanese, Swedish• Also designed for: – Italian, French, Danish, Dutch, Finnish, Hungarian, Norw egian, Portuguese, Russian, Turkish