Platforms and Business Models: iBooks Author
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Platforms and Business Models: iBooks Author

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Nellie McKesson explains the functioning of iBooks Author: Apple's new app for the creation of dynamic and interactive ebooks

Nellie McKesson explains the functioning of iBooks Author: Apple's new app for the creation of dynamic and interactive ebooks

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    Platforms and Business Models: iBooks Author Platforms and Business Models: iBooks Author Presentation Transcript

    • iBooks Author? Nellie McKesson eBooks Operations Manager O’Reilly Media, Inc. @NellieMcKesson
    • January 2012:Interactive, Hands-On Tool for Creating eBooks
    • Perfect Content Lock-In
    • Bulk Purchasing!...
    • ...But the Book Belongs to the Student
    • Coming Soon:Australia, Canada, France,Germany, Italy, Japan, NewZealand, Spain, and United Kingdom
    • Multi-OS =Multi-Headaches
    • Apple Might Reject You
    • Inkling• Similar interactivity• More complex creation• Multi-device, safely• Sales models?
    • Vook• Simple content creation• Limited interactivity• ePub / kf8 only• Distribution, not sales
    • More Web Tools!
    • iBooks Author: Useable Now
    • Mind the Jump