Platforms and Business Models: iBooks Author

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Nellie McKesson explains the functioning of iBooks Author: Apple's new app for the creation of dynamic and interactive ebooks

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Platforms and Business Models: iBooks Author

  1. 1. iBooks Author? Nellie McKesson eBooks Operations Manager O’Reilly Media, Inc. @NellieMcKesson
  2. 2. January 2012:Interactive, Hands-On Tool for Creating eBooks
  3. 3. Perfect Content Lock-In
  4. 4. Bulk Purchasing!...
  5. 5. ...But the Book Belongs to the Student
  6. 6. Coming Soon:Australia, Canada, France,Germany, Italy, Japan, NewZealand, Spain, and United Kingdom
  7. 7. Multi-OS =Multi-Headaches
  8. 8. Apple Might Reject You
  9. 9. Inkling• Similar interactivity• More complex creation• Multi-device, safely• Sales models?
  10. 10. Vook• Simple content creation• Limited interactivity• ePub / kf8 only• Distribution, not sales
  11. 11. More Web Tools!
  12. 12. iBooks Author: Useable Now
  13. 13. Mind the Jump

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