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The Power of Data          @nicksidwell  nick.sidwell@guardian.co.uk
The Guardian newspaper & Guardian Books                  Guardian                   News                  & Media         ...
The Guardian has data at its fingertips   30 million      215k        Global    Millions of   10,000s of    monthly       ...
The Guardian has data at its fingertips     011100     011100     011100     011100     011100     011011     011011     0...
Data tells us a story                Who?    What?                How?    Why?
How data informs our publishing      1. Which subject areas should we         focus on?      1. What should the content be...
How data informs our publishing      1. Which subject areas should we         focus on?      1. What should the content be...
Which subject areas should we focus on?
Which subject areas should we focus on?     News    Sport    Culture   Travel    Tech
Which subject areas should we focus on?     News    Sport    Culture   Travel    Tech
How data informs our publishing      1. Which subject areas should we         focus on?      1. What should the content be...
What should the content be?
How data informs our publishing      1. Which subject areas should we         focus on?      1. What should the content be...
How big is the potential audience?                 1 million                  users of the                  Datablog
How big is the potential audience?                   100,00                      (10%)                   “engaged users”
How big is the potential audience?                   23,000                      (23%)                 own e-reading device
How big is the potential audience?                    17,940                       (78%)                   live in UK or U...
How big is the potential audience?                     4,844                        (27%)               read short-form no...
How big is the potential audience?                     9,688                      (200%)              sales reach 50% non-...
How big is the potential audience?                    7,000                     Sales total
Facts are Sacred: A compelling case for   publicationSocial media                                             Datablog dat...
Success  Success!
The editor is central
The Guardian Shorts experiment continues
Data is...             …everywhere
The endBe data firstData is a tool editors shouldn’t be withoutData needs organising and interpretingUse data to prove you...
@nicksidwellnick.sidwell@guardian.co.uk
Nick Sidwell - Guardian Books - The Power of Data
Nick Sidwell - Guardian Books - The Power of Data
Nick Sidwell - Guardian Books - The Power of Data
Nick Sidwell - Guardian Books - The Power of Data
Nick Sidwell - Guardian Books - The Power of Data
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Nick Sidwell - Guardian Books - The Power of Data

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Fourth of of the Data Business Models.

Nick Sidwell presents Guardian Books, the Instant Book program inside one of the most innovative newspapers.

Published in: Education
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Transcript of "Nick Sidwell - Guardian Books - The Power of Data"

  1. 1. The Power of Data @nicksidwell nick.sidwell@guardian.co.uk
  2. 2. The Guardian newspaper & Guardian Books Guardian News & Media Guardian Books
  3. 3. The Guardian has data at its fingertips 30 million 215k Global Millions of 10,000s of monthly print audience followers bookshop unique circulation on social customers browsers media
  4. 4. The Guardian has data at its fingertips 011100 011100 011100 011100 011100 011011 011011 011011 011011 011011 010011 010011 010011 010011 010011 010101 010101 010101 010101 010101 110101 110101 110101 110101 110101 10100101 10100101 10100101 10100101 10100101 01101010 01101010 01101010 01101010 01101010 10110100 10110100 10110100 10110100 10110100 01010110 01010110 01010110 01010110 01010110 10101010 10101010 10101010 10101010 10101010 10001101 10001101 10001101 10001101 10001101 00101010 00101010 00101010 00101010 00101010 10110101 10110101 10110101 10110101 10110101 01011010 01011010 01011010 01011010 01011010 10101110 10101110 10101110 10101110 10101110
  5. 5. Data tells us a story Who? What? How? Why?
  6. 6. How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  7. 7. How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  8. 8. Which subject areas should we focus on?
  9. 9. Which subject areas should we focus on? News Sport Culture Travel Tech
  10. 10. Which subject areas should we focus on? News Sport Culture Travel Tech
  11. 11. How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  12. 12. What should the content be?
  13. 13. How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  14. 14. How big is the potential audience? 1 million users of the Datablog
  15. 15. How big is the potential audience? 100,00 (10%) “engaged users”
  16. 16. How big is the potential audience? 23,000 (23%) own e-reading device
  17. 17. How big is the potential audience? 17,940 (78%) live in UK or U.S.
  18. 18. How big is the potential audience? 4,844 (27%) read short-form non-fiction
  19. 19. How big is the potential audience? 9,688 (200%) sales reach 50% non-Guardian
  20. 20. How big is the potential audience? 7,000 Sales total
  21. 21. Facts are Sacred: A compelling case for publicationSocial media Datablog data E-reading habits Location Sales figures
  22. 22. Success  Success!
  23. 23. The editor is central
  24. 24. The Guardian Shorts experiment continues
  25. 25. Data is... …everywhere
  26. 26. The endBe data firstData is a tool editors shouldn’t be withoutData needs organising and interpretingUse data to prove your assumptions……But also allow it to change your mind
  27. 27. @nicksidwellnick.sidwell@guardian.co.uk
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