Nick Sidwell - Guardian Books - The Power of Data
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Nick Sidwell - Guardian Books - The Power of Data

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Fourth of of the Data Business Models.

Fourth of of the Data Business Models.

Nick Sidwell presents Guardian Books, the Instant Book program inside one of the most innovative newspapers.

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Nick Sidwell - Guardian Books - The Power of Data Nick Sidwell - Guardian Books - The Power of Data Presentation Transcript

  • The Power of Data @nicksidwell nick.sidwell@guardian.co.uk
  • The Guardian newspaper & Guardian Books Guardian News & Media Guardian Books
  • The Guardian has data at its fingertips 30 million 215k Global Millions of 10,000s of monthly print audience followers bookshop unique circulation on social customers browsers media View slide
  • The Guardian has data at its fingertips 011100 011100 011100 011100 011100 011011 011011 011011 011011 011011 010011 010011 010011 010011 010011 010101 010101 010101 010101 010101 110101 110101 110101 110101 110101 10100101 10100101 10100101 10100101 10100101 01101010 01101010 01101010 01101010 01101010 10110100 10110100 10110100 10110100 10110100 01010110 01010110 01010110 01010110 01010110 10101010 10101010 10101010 10101010 10101010 10001101 10001101 10001101 10001101 10001101 00101010 00101010 00101010 00101010 00101010 10110101 10110101 10110101 10110101 10110101 01011010 01011010 01011010 01011010 01011010 10101110 10101110 10101110 10101110 10101110 View slide
  • Data tells us a story Who? What? How? Why?
  • How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  • How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  • Which subject areas should we focus on?
  • Which subject areas should we focus on? News Sport Culture Travel Tech
  • Which subject areas should we focus on? News Sport Culture Travel Tech
  • How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  • What should the content be?
  • How data informs our publishing 1. Which subject areas should we focus on? 1. What should the content be? 1. How big is the potential audience, who are they and where can we reach them?
  • How big is the potential audience? 1 million users of the Datablog
  • How big is the potential audience? 100,00 (10%) “engaged users”
  • How big is the potential audience? 23,000 (23%) own e-reading device
  • How big is the potential audience? 17,940 (78%) live in UK or U.S.
  • How big is the potential audience? 4,844 (27%) read short-form non-fiction
  • How big is the potential audience? 9,688 (200%) sales reach 50% non-Guardian
  • How big is the potential audience? 7,000 Sales total
  • Facts are Sacred: A compelling case for publicationSocial media Datablog data E-reading habits Location Sales figures
  • Success  Success!
  • The editor is central
  • The Guardian Shorts experiment continues
  • Data is... …everywhere
  • The endBe data firstData is a tool editors shouldn’t be withoutData needs organising and interpretingUse data to prove your assumptions……But also allow it to change your mind
  • @nicksidwellnick.sidwell@guardian.co.uk