Javier Celaya and Luca De Biase - How to collaborate with startups

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Javier Celaya and Luca De Biase explain how publishers should collaborate with startups.

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Javier Celaya and Luca De Biase - How to collaborate with startups

  1. 1. To prepare this survey, Dosdoce.comconducted an international surveyUSA, UK, Spain, Germany, Italy,Argentina, Chile, Mexico, Sweden andFrance, among other countries
  2. 2. Asked key questions to publishers andstartups about their relationship  Perceptions about each other  Expectations from each other  Potencial working areas  Issues / obstacles
  3. 3. Let´s start 
  4. 4. Very few meetings a year…
  5. 5. And when they meet…,each one has different expectations…
  6. 6. Most publishers just meet to talk
  7. 7. While startups meet to close a deal…
  8. 8. The failure to agree on objectives during initialmeetings is clearly reflected in the results Less than 35% of publishers conduct a follow-up meeting, arrange a demo, etc.
  9. 9. But actually, both parties wish to have a closerand more active relationship
  10. 10. Startups are “desperate” for feedback80% declared technology / business model feedback as main priority This feedback can transform ideas into new products and services
  11. 11. 70% of startups would like an inside mentor
  12. 12. I strongly recomend that you also create theStartups Relations department / mentor figure
  13. 13. This person will lead the startup action plan
  14. 14. Identify and select startups (here and abroad)
  15. 15. Meet regularly with startups
  16. 16. Commit to a follow-up plan
  17. 17. Working together: areas of engagement  Content distribution  Opening new channels  Testing technology  Developing special features  Exchange of customer insights  Sharing knowledge about product and customer behaviour  Investment opportunities
  18. 18. The financial community says that we have asector perception problem that we should fix
  19. 19. Does the sector truly believe in their digital future?
  20. 20. Even publishing professionals acknowledgedthe lack of innovation perception issue
  21. 21. Startups would like a more active role(investments) from publishers
  22. 22. But few publishers actually invest in startups
  23. 23. 83% said they are willing to invest, but 1/3claim that there are no interesting projects… Is this true?
  24. 24. VC don’t invest MORE in publishing relatedstartups because the sector doesn´t invest in them
  25. 25. But mainly because there is a lack of servicesoriented business models in the publishing sector
  26. 26. Sector needs to embrace their “technology” VC’s ask themselves why publishing companies do not invest more in their startups
  27. 27. Other sectors invest a lot in their startups…  TELCO companies invest in Telco related startups  FINANCIAL companies invest in financial related startups  HEALTHCARE companies invest in healthcare startups
  28. 28. To joinly transform ideas into new productsand services
  29. 29. and avoid “blindness” in the digital age
  30. 30. Grazie mille / Thank youJavier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708 Web: www.dosdoce.com Twitter: @javiercelaya LinkedIn: www.linkedin.com/in/javiercelaya

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