Javier Celaya - Publishing is Technology

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Javier Celaya gives an overview and introduces the panel Publishing is Technology.

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Javier Celaya - Publishing is Technology

  1. 1. Publishing is technology
  2. 2. Technology has changed the way we discoverinformation, culture and entertaiment
  3. 3. Technology has changed the way we consumeinformation, culture and entertaiment
  4. 4. Technology has changed the way we shareinformation, culture and entertaiment Ownership vs sharing economy
  5. 5. Technology has changed the way we read,from eyes attention to finger centric
  6. 6. Keep the fingers happy 
  7. 7. Technology is even changing the way we think 
  8. 8. In sum, more changes in 100 years than inone million years
  9. 9. Technology has become our second skin
  10. 10. Do you truly believe that the publishing sector isinmune to this social transformation?
  11. 11. First transformation has been content driven
  12. 12. Second transformation will be lead by technology
  13. 13. From a content contained business
  14. 14. To a service driven industryNot just content, publishers must add value-added services to their business model
  15. 15. What do I mean by services?  Author services (real time sales, information about the behaviour of their content, white label webs for authors, etc.)  Creation of readers communities  Self-publishing services  Recommendations systems based on real affinities rather than purchase  Transferability of reader’s comments and aggregated notes  Track record of purchase history  Reading behaviour feedback  Assessment and evaluation tools
  16. 16. Startups can help you identify these services More and more readers using products and services that didn´t exist 5 years ago
  17. 17. Publishers should embrace technology
  18. 18. Not just as mere “users” of technology
  19. 19. But should invest and create technology
  20. 20. To avoid “blindness” in the digital age
  21. 21. Data is the new oil of the XXI century
  22. 22. Big players do not share data (nothing)
  23. 23. You should reach strategic alliances withstartups to exploit digital opportunities
  24. 24. NYT invites media startups to work from its HQ
  25. 25. Testing / innovation should be part of your DNA Trial / error = progress
  26. 26. Startups are digital innovators by natureStartups create new products and services under conditions of extreme uncertanity
  27. 27. Destined to work together to transform ideasinto new products and services
  28. 28. Atavist – Create, produce and publish
  29. 29. Sourcefabric – open content management platform
  30. 30. Mobnotate: Books that sell other books
  31. 31. Valobox - Pay as you go
  32. 32. Skoobe- an ebook lending service
  33. 33. Grazie mille / Thank youJavier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708 Web: www.dosdoce.com Twitter: @javiercelaya LinkedIn: www.linkedin.com/in/javiercelaya

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