Javier Celaya - Publishing is Technology
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Javier Celaya - Publishing is Technology

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Javier Celaya gives an overview and introduces the panel Publishing is Technology.

Javier Celaya gives an overview and introduces the panel Publishing is Technology.

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Javier Celaya - Publishing is Technology Javier Celaya - Publishing is Technology Presentation Transcript

  • Publishing is technology
  • Technology has changed the way we discoverinformation, culture and entertaiment
  • Technology has changed the way we consumeinformation, culture and entertaiment
  • Technology has changed the way we shareinformation, culture and entertaiment Ownership vs sharing economy
  • Technology has changed the way we read,from eyes attention to finger centric
  • Keep the fingers happy 
  • Technology is even changing the way we think 
  • In sum, more changes in 100 years than inone million years
  • Technology has become our second skin
  • Do you truly believe that the publishing sector isinmune to this social transformation?
  • First transformation has been content driven
  • Second transformation will be lead by technology
  • From a content contained business
  • To a service driven industryNot just content, publishers must add value-added services to their business model
  • What do I mean by services?  Author services (real time sales, information about the behaviour of their content, white label webs for authors, etc.)  Creation of readers communities  Self-publishing services  Recommendations systems based on real affinities rather than purchase  Transferability of reader’s comments and aggregated notes  Track record of purchase history  Reading behaviour feedback  Assessment and evaluation tools
  • Startups can help you identify these services More and more readers using products and services that didn´t exist 5 years ago
  • Publishers should embrace technology
  • Not just as mere “users” of technology
  • But should invest and create technology
  • To avoid “blindness” in the digital age
  • Data is the new oil of the XXI century
  • Big players do not share data (nothing)
  • You should reach strategic alliances withstartups to exploit digital opportunities
  • NYT invites media startups to work from its HQ
  • Testing / innovation should be part of your DNA Trial / error = progress
  • Startups are digital innovators by natureStartups create new products and services under conditions of extreme uncertanity
  • Destined to work together to transform ideasinto new products and services
  • Atavist – Create, produce and publish
  • Sourcefabric – open content management platform
  • Mobnotate: Books that sell other books
  • Valobox - Pay as you go
  • Skoobe- an ebook lending service
  • Grazie mille / Thank youJavier Celaya jcelaya@dosdoce.com Tel: +34.606.367.708 Web: www.dosdoce.com Twitter: @javiercelaya LinkedIn: www.linkedin.com/in/javiercelaya