måndag 8 april 13
PUBLISHING MADE EASYmåndag 8 april 13
måndag 8 april 13
måndag 8 april 13
"Publishers and libraries                       are waging a new                        copyright war"                    ...
Everybody seems                    unhappy with how                     ebooks work in                        librariesmån...
The worlds largest trade                     publishers are either...måndag 8 april 13
The worlds largest trade                      publishers are either...                    • withdrawing their ebook catalo...
The worlds largest trade                      publishers are either...                    • withdrawing their ebook catalo...
The worlds largest trade                      publishers are either...                    • withdrawing their ebook catalo...
måndag 8 april 13
måndag 8 april 13
Trying to make ebooks                       behave like print:måndag 8 april 13
Trying to make ebooks                           behave like print:                    •   You buy one ebook, you get to le...
Trying to make ebooks                           behave like print:                    •   You buy one ebook, you get to le...
Trying to make ebooks                           behave like print:                    •   You buy one ebook, you get to le...
That’s no way to treat                           an ebookmåndag 8 april 13
Ebooks are not                    commodities that can                        be tradedmåndag 8 april 13
Ebooks are services                     that must be licensed,                    on terms that need to                   ...
Treating ebooks as                services, the Swedish modelmåndag 8 april 13
Treating ebooks as                services, the Swedish model                    •   A library gets access to full catalog...
Treating ebooks as                services, the Swedish model                    •   A library gets access to full catalog...
Treating ebooks as                services, the Swedish model                    •   A library gets access to full catalog...
• Six times as many ebooks were distributed                      through the Swedish library system than                  ...
Bugs in the Swedish                             model                    • A long tradition of de facto monopoly and      ...
Fixing the Swedish                          modelmåndag 8 april 13
Fixing the Swedish                              model                    • Publit lowers distribution fee from the        ...
Fixing the Swedish                              model                    • Publit lowers distribution fee from the        ...
Fixing the Swedish                              model                    • Publit lowers distribution fee from the        ...
Fixing the Swedish                              model                    • Publit lowers distribution fee from the        ...
måndag 8 april 13
måndag 8 april 13
The library as publisher,                      doing pretty well!måndag 8 april 13
The library as publisher,                        doing pretty well!                    • An average commercial ebook circu...
The library as publisher,                        doing pretty well!                    • An average commercial ebook circu...
måndag 8 april 13
The library and the                    publisher as partnersmåndag 8 april 13
The library and the                        publisher as partners                    • front list titles are made available...
The library and the                        publisher as partners                    • front list titles are made available...
The library and the                        publisher as partners                    • front list titles are made available...
måndag 8 april 13
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Hannes Eder - Publit

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Fifth of the Content Business Models.

Hannes Eder presents Publit, a innovative lending "swedish way" for libraries and publishers.

Published in: Education, Technology, Business
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Hannes Eder - Publit

  1. 1. måndag 8 april 13
  2. 2. PUBLISHING MADE EASYmåndag 8 april 13
  3. 3. måndag 8 april 13
  4. 4. måndag 8 april 13
  5. 5. "Publishers and libraries are waging a new copyright war" Swedens largest newspaper Dagens Nyheter, February, 2012måndag 8 april 13
  6. 6. Everybody seems unhappy with how ebooks work in librariesmåndag 8 april 13
  7. 7. The worlds largest trade publishers are either...måndag 8 april 13
  8. 8. The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulationmåndag 8 april 13
  9. 9. The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulation • raising prices drasticallymåndag 8 april 13
  10. 10. The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulation • raising prices drastically • or making changes to licensing terms that are so unpopular that some libraries blacklist entire publishing houses.måndag 8 april 13
  11. 11. måndag 8 april 13
  12. 12. måndag 8 april 13
  13. 13. Trying to make ebooks behave like print:måndag 8 april 13
  14. 14. Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print bookmåndag 8 april 13
  15. 15. Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book • An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license.måndag 8 april 13
  16. 16. Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book • An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license. • The ebook wears out after a certain number of circulations and you have to buy a new one, just like a print book would. publishing houses.måndag 8 april 13
  17. 17. That’s no way to treat an ebookmåndag 8 april 13
  18. 18. Ebooks are not commodities that can be tradedmåndag 8 april 13
  19. 19. Ebooks are services that must be licensed, on terms that need to be negotiated between the licensor and the licensee.måndag 8 april 13
  20. 20. Treating ebooks as services, the Swedish modelmåndag 8 april 13
  21. 21. Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry feemåndag 8 april 13
  22. 22. Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry fee • Theres no cap on the number of patrons that gets to lend an ebook concurrently.måndag 8 april 13
  23. 23. Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry fee • Theres no cap on the number of patrons that gets to lend an ebook concurrently. • Theres a cost for every transaction, you have to pay a fee everytime an ebook is made available to a patron.måndag 8 april 13
  24. 24. • Six times as many ebooks were distributed through the Swedish library system than through all commercial outlets combined in 2012.måndag 8 april 13
  25. 25. Bugs in the Swedish model • A long tradition of de facto monopoly and a 50 percent distribution fee • Hard coded prices > windowingmåndag 8 april 13
  26. 26. Fixing the Swedish modelmåndag 8 april 13
  27. 27. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percentmåndag 8 april 13
  28. 28. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulationmåndag 8 april 13
  29. 29. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulation • Tools for the library to filter what titles to carrymåndag 8 april 13
  30. 30. Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulation • Tools for the library to filter what titles to carry • A platform that can be used by libraries themselvesmåndag 8 april 13
  31. 31. måndag 8 april 13
  32. 32. måndag 8 april 13
  33. 33. The library as publisher, doing pretty well!måndag 8 april 13
  34. 34. The library as publisher, doing pretty well! • An average commercial ebook circulated twice per month to patrons in Stockholm in 2012måndag 8 april 13
  35. 35. The library as publisher, doing pretty well! • An average commercial ebook circulated twice per month to patrons in Stockholm in 2012 • The average Myrdal-title circulated eight times per month during 2012måndag 8 april 13
  36. 36. måndag 8 april 13
  37. 37. The library and the publisher as partnersmåndag 8 april 13
  38. 38. The library and the publisher as partners • front list titles are made available to the library at a premium price without windowingmåndag 8 april 13
  39. 39. The library and the publisher as partners • front list titles are made available to the library at a premium price without windowing • the library lowers its cost for mid and backlist titlesmåndag 8 april 13
  40. 40. The library and the publisher as partners • front list titles are made available to the library at a premium price without windowing • the library lowers its cost for mid and backlist titles • dual licensing: the library helps digitise the publishers out of print titlesmåndag 8 april 13
  41. 41. måndag 8 april 13
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