Hannes Eder - Publit
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Hannes Eder - Publit

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Fifth of the Content Business Models.

Fifth of the Content Business Models.

Hannes Eder presents Publit, a innovative lending "swedish way" for libraries and publishers.

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    Hannes Eder - Publit Hannes Eder - Publit Presentation Transcript

    • måndag 8 april 13
    • PUBLISHING MADE EASYmåndag 8 april 13
    • måndag 8 april 13
    • måndag 8 april 13
    • "Publishers and libraries are waging a new copyright war" Swedens largest newspaper Dagens Nyheter, February, 2012måndag 8 april 13
    • Everybody seems unhappy with how ebooks work in librariesmåndag 8 april 13
    • The worlds largest trade publishers are either...måndag 8 april 13
    • The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulationmåndag 8 april 13
    • The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulation • raising prices drasticallymåndag 8 april 13
    • The worlds largest trade publishers are either... • withdrawing their ebook catalogues from library circulation • raising prices drastically • or making changes to licensing terms that are so unpopular that some libraries blacklist entire publishing houses.måndag 8 april 13
    • måndag 8 april 13
    • måndag 8 april 13
    • Trying to make ebooks behave like print:måndag 8 april 13
    • Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print bookmåndag 8 april 13
    • Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book • An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license.måndag 8 april 13
    • Trying to make ebooks behave like print: • You buy one ebook, you get to lend it to patrons with no further costs, just like you would with a print book • An ebook can only be lent to one patron at the time, if you want to make it available to more than one patron at the same time, you have to buy more than one license. • The ebook wears out after a certain number of circulations and you have to buy a new one, just like a print book would. publishing houses.måndag 8 april 13
    • That’s no way to treat an ebookmåndag 8 april 13
    • Ebooks are not commodities that can be tradedmåndag 8 april 13
    • Ebooks are services that must be licensed, on terms that need to be negotiated between the licensor and the licensee.måndag 8 april 13
    • Treating ebooks as services, the Swedish modelmåndag 8 april 13
    • Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry feemåndag 8 april 13
    • Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry fee • Theres no cap on the number of patrons that gets to lend an ebook concurrently.måndag 8 april 13
    • Treating ebooks as services, the Swedish model • A library gets access to full catalogues without entry fee • Theres no cap on the number of patrons that gets to lend an ebook concurrently. • Theres a cost for every transaction, you have to pay a fee everytime an ebook is made available to a patron.måndag 8 april 13
    • • Six times as many ebooks were distributed through the Swedish library system than through all commercial outlets combined in 2012.måndag 8 april 13
    • Bugs in the Swedish model • A long tradition of de facto monopoly and a 50 percent distribution fee • Hard coded prices > windowingmåndag 8 april 13
    • Fixing the Swedish modelmåndag 8 april 13
    • Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percentmåndag 8 april 13
    • Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulationmåndag 8 april 13
    • Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulation • Tools for the library to filter what titles to carrymåndag 8 april 13
    • Fixing the Swedish model • Publit lowers distribution fee from the traditional 50 percent to 20 percent • Dynamic pricing: the publisher decides cost for circulation • Tools for the library to filter what titles to carry • A platform that can be used by libraries themselvesmåndag 8 april 13
    • måndag 8 april 13
    • måndag 8 april 13
    • The library as publisher, doing pretty well!måndag 8 april 13
    • The library as publisher, doing pretty well! • An average commercial ebook circulated twice per month to patrons in Stockholm in 2012måndag 8 april 13
    • The library as publisher, doing pretty well! • An average commercial ebook circulated twice per month to patrons in Stockholm in 2012 • The average Myrdal-title circulated eight times per month during 2012måndag 8 april 13
    • måndag 8 april 13
    • The library and the publisher as partnersmåndag 8 april 13
    • The library and the publisher as partners • front list titles are made available to the library at a premium price without windowingmåndag 8 april 13
    • The library and the publisher as partners • front list titles are made available to the library at a premium price without windowing • the library lowers its cost for mid and backlist titlesmåndag 8 april 13
    • The library and the publisher as partners • front list titles are made available to the library at a premium price without windowing • the library lowers its cost for mid and backlist titles • dual licensing: the library helps digitise the publishers out of print titlesmåndag 8 april 13
    • måndag 8 april 13