Giorgia Lupi - Pleens, where places tell stories
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Giorgia Lupi - Pleens, where places tell stories

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Secondo of of the Data Business Models. ...

Secondo of of the Data Business Models.

Giorgia Lupi presents Pleens, an open publishing platform that enables people to connect stories, locations and objects.

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  • As avery quick introduction I would like to lead you to think about physical places as palimpsests, as they always have been. Multiple stories of different kind and genres overlapping on the same maps, on the same cities, on same parts of these cities.
  • Now, even if the virtual space had initially been conceived as an alternative to the physical world, we now everybody know that virtual connections and virtual spaces, such as any app we browse on our iPhone can be conceived as an additional layer of function and access that maps onto physical place. The digital and the physical are merging, overlapping and enriching each other more and more. In this sense, physical locations can be seen as novel points / places to publish and read our stories onto. Our memories, our messages, our thoughts, our emotions.
  • Human beings always wanted to leave a trace on places, we tell stories to mark places, we mark places to tell stories, to keep this stories and explore them later, to share this stories with people we love. From the other side, more and more companies need geo-referenced informations about their users or potential clients; to understand their habits and intercept trends and behaviours to leverage. As we see, existent geo-localization based applications such as Foursquare are not able to satisfy this big need; are not to capable of highlight those habits and intangible feelings. Is it possible to draw evolving maps full of meaningful contents, provided by people living and experiencing places? Is it possible to provide people the possibility to literally write their emotions and habits, and path on map, and then return interpreted meaningful data to companies struggling for them? Is it possible to do it in an emotional way? Is it possible to build an immersive and narrative experience of physical and digital creation and navigation of stories in places? We tried.
  • Pleens is a tool to discover stories, journeys and products told starting from the place you, or your friends, are in when you launch an app: what really matters is not geography or proximity but narration. Geolocalized stories may include suggestions for tryouts and purchases, provided they are related to the narration and to the emotional context. Geography based stories have a beginning but not an end, they are not written by a conscious author but by a community emotionally involved in a very special social object: their own personal memories, linked to a specific place (the love-in). Pleens is a world that we are beginning to explore through this app that will be a social network that could be described in a couple of words as a publishing tool, letting you to record and share your emotional stories on places you are feeling this emotions in.
  • Pleens, where places tell you stories / Pleens Lite Pleens lite is the name of our app so far, it's a limited functionality version we used to test people's behaviours. As feelings are not quantifiable, as feeling are instinctive, as feelings nothing deal with numbers and sequential operations, we tried to design a very emotional interface. with the aesthetic gesture and interaction should enhance and foster the willing to actually use it.
  • Pleens is not a check-in app. Pleens is not only about dropping a bookmark on a map. - you simply throw an hearth, - it falls on the map exactly recognizing where you are, - you can choose which kind of heart just landed on your map… is it about love? is it about passion? is your heart a broken one? - you can the dedicate it to anyone and add your own message, or just keep it and record it for yourself. - and of course you can explore where and when your hearts have been beating.
  • We see a strong parallel with narratives, with books we love to be immersed in. Books are making us feel emotions indeed, places where we read books are filled with our emotions. Morever places when we read books corresponds with places where we buy the books, of course. Books tell stories hosted by places, places we start to dream of and love while getting lost in such narratives. Wouldn't you suggest a romantic book to a person passing by places full of broken heart? Wouldn't you may be give him/her first chapter of the book for free?
  • The markets we mainly refer to are editors, tourism and the entertainment industry. At this stage of the project, Pleens is still a platform / and not only the app we presented, but a series of experiments we've been carrying on georeferenced data and stories, so places and stories. So Pleens is a platform we are experimenting on while we wait to get a "critical mass" of users, and while a more consistent version of the app will be released. We finally envision a business models based on monitoring and trading marketing insights on data we retrieve and analyse. A lighter market we are beginning to explore, as a starting point, is providing people actual products able to remind recall their emotional trips, their selected love-in.. But, apart from the data itself, we believe there will be room for what we can call "personal publishing" in a near future; with the same dynamics we are now assisting at within small draftings and do-it-your-self. We can sum up all our Pleens idea as a tool to discover stories, stories that particularly rely on places.
  • We don't any certainty. But we do know that stories live in places, rely on places whether physical or imaginary ones. Our aim now is to validate this idea we have in mind: a market-place for location related stories / contents / goods / experiences that strongly deals with emotions. Pleens is a project in development: we have delivered a first release Pleens Lite for iOS 6 with those limited functionalities I enlightened and in the meantime we are dreaming of endless possibilities.

Transcript

  • 1. P leens, where es places tel l storiIFBOOKTHEN - Milan March 19 www.pleens.com
  • 2. pla ces aspalim psests Multiple stories of different kind and genres overlapping on the same maps, on the same cities, on same parts of these cities.
  • 3. pla ces aspalim psests Physical locations can be seen as novel points / places to publish and read our stories onto. Our memories, our messages, our thoughts, our emotions.
  • 4. p eople,an d s toriesand p l a ce s Is it possible to draw evolving maps full of meaningful contents, provided by people living and experiencing places?
  • 5. QuickTime™ and a H.264 decompressorare needed to see this picture.
  • 6. P leens,w here placestell s tories “ ss “ our first ki to Annion,e p a anna, 18 feb ..... Parco Sem , 2013 March 19th anna, 18 feb .....
  • 7. P leens,w here placestell s toriesPleens Lite
  • 8. (...)
  • 9. Wouldnt you suggestB ooks, a romantic bookan d s tories, to a person passingand pl aces... by places full of broken heart?Wouldnt you give him/her first chapter of the book for free?
  • 10. business Long Termm odel Royalties on self- published contents deploying on real & fictional maps Insights on emotional Commissions on geolocalized data recommendation and behaviours systems Digital goods and digital White label goods derivatives (stickers, prints etc) Short Term
  • 11. team a project by: Filippo Pretolani Mafe de Baggis with: Giorgia Lupi and Gabriele Rossi (Accurat) Paolo Faustini, Alessio BragadiniIFBOOKTHEN - Milan March 19 www.pleens.com
  • 12. P leens, where es places tel l storiIFBOOKTHEN - Milan March 19 www.pleens.com